Thailand Board Games Market

Thailand Board Games Market Overview:

The Thailand board games market size reached USD 74.12 Million in 2024. The market is projected to reach USD 198.09 Million by 2033, exhibiting a growth rate (CAGR) of 10.33% during 2025-2033. At present, rising youth population is positively influencing the market by establishing a robust and energetic customer base that seeks engaging, interactive, and social entertainment experiences. Besides this, the broadening of retail outlets is contributing to the expansion of the Thailand board games market share.

Thailand Board Games Market Trends:

Growing youth population

Rising youth population is fueling the market growth in Thailand. As per the Thailand Board of Investment, by January 2025, the youth demographic (aged 15-24) in Thailand constituted 12.24% of the overall population. Young individuals, especially students and newcomers in their careers, are actively pursuing leisure activities that blend enjoyment with social connections, and board games fulfill this requirement well. With the growing interest in offline alternatives to digital entertainment, young people are opting for board games as an engaging and thought-provoking choice. They investigate a broad variety of game genres, including strategy and role-playing, as well as party and educational games. Board game cafés and community gatherings are flourishing in city areas as popular venues for young gamers, nurturing a lively gaming culture. This demand from young people is motivating local creators to develop culturally relevant games that reflect Thai stories and humor. Social media, widely utilized by young people, is significantly contributing to the promotion of new games via content sharing, reviews, and live streaming. With the rise of peer influence and community involvement, an increasing number of young people are discovering board games. Thailand’s growing youth demographic is expanding the market with their eagerness, inquisitiveness, and openness to new experiences.

Expansion of retail outlets

The broadening of retail channels is impelling the Thailand board games market growth. With the rise of shopping malls, bookstores, toy stores, and unique hobby shops, more shelf space is being allocated for board games, drawing in both casual shoppers and devoted fans. Retail chains promote board games as appealing, giftable, and informative items, fostering spontaneous purchases and family-focused shopping. Promotional events, demo tables, and in-store displays assist new players in exploring and testing games prior to purchase, resulting in increased engagement. The growing presence of contemporary retail stores in urban and semi-urban regions helps to bring board games to a wider audience, such as families, students, and young professionals. Owing to enhanced supply chains and better inventory management, both popular and niche games are easily accessible. Retailers are frequently partnering with publishers for exclusive editions and bundled deals, refining customer engagement. Moreover, retail expansion enables both local and international publishers to experiment with new products. According to industry reports, the Thailand retail market size is set to increase by USD 49.69 Billion at a CAGR of 6.9% between 2024 and 2029.

Thailand Board Games Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, game type, age group, and distribution channel.

Product Type Insights:

• Tabletop Games
• Card and Dice Games
• Collectible Card Games
• Miniature Games
• RPG Games

The report has provided a detailed breakup and analysis of the market based on the product type. This includes tabletop games, card and dice games, collectible card games, miniature games, and RPG games.

Game Type Insights:

• Strategy and War Games
• Educational Games
• Fantasy Games
• Sport Games
• Others

A detailed breakup and analysis of the market based on the game type have also been provided in the report. This includes strategy and war games, educational games, fantasy games, sport games, and others.

Age Group Insights:

• 0-2 Years
• 2-5 Years
• 5-12 Years
• Above 12 Years

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 0-2 years, 2-5 years, 5-12 years, and above 12 years.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others.

Regional Insights:

• Bangkok
• Eastern
• Northeastern
• Southern
• Northern
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Board Games Market News:

• In November 2024, the Thailand Board Game Show was conducted, where notable designers, publishers, and board game industry figures from Southeast Asian nations were present. Certain Malaysian designers from Boardgamecafe seized the chance to deliver their board games in Thailand through Wise Box.
• In October 2024, the Tourism Authority of Thailand (TAT) revealed that the Bangkok version of the famous board game Monopoly was set to be released in the country. The launch event would take place at Central World, followed by a private party at Kimpton Maa-Lai Bangkok, one of the area's venues included in the game. Monopoly: Bangkok Edition highlighted the distinctive allure of Thailand’s lively capital city. This edition honored the spirit of Bangkok, showcasing its cultural sites, vibrant street markets, and upscale hotels.

Thailand Board Games Market Report Coverage:

Key Questions Answered in This Report:

• How has the Thailand board games market performed so far and how will it perform in the coming years?
• What is the breakup of the Thailand board games market on the basis of product type?
• What is the breakup of the Thailand board games market on the basis of game type?
• What is the breakup of the Thailand board games market on the basis of age group?
• What is the breakup of the Thailand board games market on the basis of distribution channel?
• What is the breakup of the Thailand board games market on the basis of region?
• What are the various stages in the value chain of the Thailand board games market? 
• What are the key driving factors and challenges in the Thailand board games market?
• What is the structure of the Thailand board games market and who are the key players?
• What is the degree of competition in the Thailand board games market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand board games market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand board games market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand board games industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.