The Thailand board games market size reached USD 74.12 Million in 2024. The market is projected to reach USD 198.09 Million by 2033, exhibiting a growth rate (CAGR) of 10.33% during 2025-2033. At present, rising youth population is positively influencing the market by establishing a robust and energetic customer base that seeks engaging, interactive, and social entertainment experiences. Besides this, the broadening of retail outlets is contributing to the expansion of the Thailand board games market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 74.12 Million |
Market Forecast in 2033 | USD 198.09 Million |
Market Growth Rate 2025-2033 | 10.33% |
Growing youth population
Rising youth population is fueling the market growth in Thailand. As per the Thailand Board of Investment, by January 2025, the youth demographic (aged 15-24) in Thailand constituted 12.24% of the overall population. Young individuals, especially students and newcomers in their careers, are actively pursuing leisure activities that blend enjoyment with social connections, and board games fulfill this requirement well. With the growing interest in offline alternatives to digital entertainment, young people are opting for board games as an engaging and thought-provoking choice. They investigate a broad variety of game genres, including strategy and role-playing, as well as party and educational games. Board game cafés and community gatherings are flourishing in city areas as popular venues for young gamers, nurturing a lively gaming culture. This demand from young people is motivating local creators to develop culturally relevant games that reflect Thai stories and humor. Social media, widely utilized by young people, is significantly contributing to the promotion of new games via content sharing, reviews, and live streaming. With the rise of peer influence and community involvement, an increasing number of young people are discovering board games. Thailand’s growing youth demographic is expanding the market with their eagerness, inquisitiveness, and openness to new experiences.
Expansion of retail outlets
The broadening of retail channels is impelling the Thailand board games market growth. With the rise of shopping malls, bookstores, toy stores, and unique hobby shops, more shelf space is being allocated for board games, drawing in both casual shoppers and devoted fans. Retail chains promote board games as appealing, giftable, and informative items, fostering spontaneous purchases and family-focused shopping. Promotional events, demo tables, and in-store displays assist new players in exploring and testing games prior to purchase, resulting in increased engagement. The growing presence of contemporary retail stores in urban and semi-urban regions helps to bring board games to a wider audience, such as families, students, and young professionals. Owing to enhanced supply chains and better inventory management, both popular and niche games are easily accessible. Retailers are frequently partnering with publishers for exclusive editions and bundled deals, refining customer engagement. Moreover, retail expansion enables both local and international publishers to experiment with new products. According to industry reports, the Thailand retail market size is set to increase by USD 49.69 Billion at a CAGR of 6.9% between 2024 and 2029.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, game type, age group, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes tabletop games, card and dice games, collectible card games, miniature games, and RPG games.
Game Type Insights:
A detailed breakup and analysis of the market based on the game type have also been provided in the report. This includes strategy and war games, educational games, fantasy games, sport games, and others.
Age Group Insights:
The report has provided a detailed breakup and analysis of the market based on the age group. This includes 0-2 years, 2-5 years, 5-12 years, and above 12 years.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Tabletop Games, Card and Dice Games, Collectible Card Games, Miniature Games, RPG Games |
Game Types Covered | Strategy and War Games, Educational Games, Fantasy Games, Sport Games, Others |
Age Groups Covered | 0-2 Years, 2-5 Years, 5-12 Years, Above 12 Years |
Distribution Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others |
Regions Covered | Bangkok, Eastern, Northeastern, Southern, Northern, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: