The Thailand ice cream market size reached USD 493.47 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 641.05 Million by 2033, exhibiting a growth rate (CAGR) of 2.95% during 2025-2033. The market is fueled by the rise in demand for premium and craft ice cream products with high-quality ingredients and distinctive tastes. This is supported by growing demand for healthier options, including plant-based, low-sugar, and high-protein options, appealing to health-oriented customers. Growth of instant delivery apps has increased the sales, further increasing Thailand ice cream market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 493.47 Million |
Market Forecast in 2033 | USD 641.05 Million |
Market Growth Rate 2025-2033 | 2.95% |
Soft Serve and Quick-Service Upsurge
There is a shift in Thailand's ice cream industry toward soft serve and quick-service products, with both local and foreign players. Large retail chains like CP Group, Central Group, IKEA, and Carabao Group have expanded into the soft serve area aggressively, posing competition to popular brands like Dairy Queen and new Chinese entrants like Mixue. These brands are targeting prime locations and offering affordable pricing to attract a broad customer base. The competition has intensified, with each brand striving to differentiate itself through unique flavors and promotional strategies. This trend reflects a broader consumer preference for convenient, accessible, and budget-friendly ice cream options, especially among younger demographics seeking quick indulgence during their daily routines, which further contributes to the Thailand ice cream market growth.
Embracing Health-Conscious and Plant-Based Alternatives
As a reaction to increased health consciousness and food trends, Thai customers increasingly look for healthier alternatives in ice cream. Demand for low-calorie, low-fat, and low-sugar products, as well as products with natural or plant-based ingredients, is on the rise. The trend is reflected in the demand for ice creams based on coconut milk, almond milk, or soy for lactose-intolerant consumers and vegans. Moreover, sweeteners such as stevia and erythritol are utilized to lower the sugar content without affecting taste. Brands are reacting with innovative new products that cater to these wellness-oriented trends, providing consumers with indulgent yet guilt-free choices. This shift toward healthier ice cream is part of a larger regional trend in Southeast Asia where, increasing concerns regarding diabetes and lactose intolerance shape food decisions.
Integration of Traditional Thai Flavors and Ingredients
In Thailand, the ice cream market is combining traditional Thai flavors with contemporary ice cream products, giving rise to innovative and culturally relevant products. The utilization of local ingredients like coconut, durian, pandan, and Thai tea for ice cream formulations is providing consumers with an experience that speaks to the country's strong gastronomic heritage. Examples include Thai Glico's SUNAO brand, which brought macadamia and almond ice creams to 7-Eleven stores in Greater Bangkok. These innovative flavors combine traditional tastes with modern dessert forms and meet the increasing demand for novelty flavors that fuse local tastes with modern dessert forms. Combining traditional flavors not only meets the appetite of native consumers but also draws international tourists looking for authentic Thai food experiences. This trend indicates the openness of Thailand's ice cream market, where innovation and tradition blend to address different consumer tastes.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on flavor, category, product, and distribution channel.
Flavor Insights:
The report has provided a detailed breakup and analysis of the market based on the flavor. This includes vanilla, chocolate, fruit, and others.
Category Insights:
A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes impulse ice cream, take-home ice cream, and artisanal ice cream.
Product Insights:
A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes cup, stick, cone, brick, tub, and others.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, ice cream parlors, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Flavors Covered | Vanilla, Chocolate, Fruit, Others |
Categories Covered | Impulse Ice Cream, Take-Home Ice Cream, Artisanal Ice Cream |
Products Covered | Cup, Stick, Cone, Brick, Tub, Others |
Distribution Channels Covered | Supermarkets And Hypermarkets, Convenience Stores, Ice Cream Parlors, Online Stores, Others |
Regions Covered | Bangkok, Eastern, Northeastern, Southern, Northern, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: