Thailand Ice Cream Market Research Report

Thailand Ice Cream Market Overview:

The Thailand ice cream market size reached USD 493.47 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 641.05 Million by 2033, exhibiting a growth rate (CAGR) of 2.95% during 2025-2033. The market is fueled by the rise in demand for premium and craft ice cream products with high-quality ingredients and distinctive tastes. This is supported by growing demand for healthier options, including plant-based, low-sugar, and high-protein options, appealing to health-oriented customers. Growth of instant delivery apps has increased the sales, further increasing Thailand ice cream market share.

Thailand Ice Cream Market Trends:

Soft Serve and Quick-Service Upsurge

There is a shift in Thailand's ice cream industry toward soft serve and quick-service products, with both local and foreign players. Large retail chains like CP Group, Central Group, IKEA, and Carabao Group have expanded into the soft serve area aggressively, posing competition to popular brands like Dairy Queen and new Chinese entrants like Mixue. These brands are targeting prime locations and offering affordable pricing to attract a broad customer base. The competition has intensified, with each brand striving to differentiate itself through unique flavors and promotional strategies. This trend reflects a broader consumer preference for convenient, accessible, and budget-friendly ice cream options, especially among younger demographics seeking quick indulgence during their daily routines, which further contributes to the Thailand ice cream market growth.

Embracing Health-Conscious and Plant-Based Alternatives

As a reaction to increased health consciousness and food trends, Thai customers increasingly look for healthier alternatives in ice cream. Demand for low-calorie, low-fat, and low-sugar products, as well as products with natural or plant-based ingredients, is on the rise. The trend is reflected in the demand for ice creams based on coconut milk, almond milk, or soy for lactose-intolerant consumers and vegans. Moreover, sweeteners such as stevia and erythritol are utilized to lower the sugar content without affecting taste. Brands are reacting with innovative new products that cater to these wellness-oriented trends, providing consumers with indulgent yet guilt-free choices. This shift toward healthier ice cream is part of a larger regional trend in Southeast Asia where, increasing concerns regarding diabetes and lactose intolerance shape food decisions.

Integration of Traditional Thai Flavors and Ingredients

In Thailand, the ice cream market is combining traditional Thai flavors with contemporary ice cream products, giving rise to innovative and culturally relevant products. The utilization of local ingredients like coconut, durian, pandan, and Thai tea for ice cream formulations is providing consumers with an experience that speaks to the country's strong gastronomic heritage. Examples include Thai Glico's SUNAO brand, which brought macadamia and almond ice creams to 7-Eleven stores in Greater Bangkok. These innovative flavors combine traditional tastes with modern dessert forms and meet the increasing demand for novelty flavors that fuse local tastes with modern dessert forms. Combining traditional flavors not only meets the appetite of native consumers but also draws international tourists looking for authentic Thai food experiences. This trend indicates the openness of Thailand's ice cream market, where innovation and tradition blend to address different consumer tastes.

Thailand Ice Cream Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on flavor, category, product, and distribution channel.

Flavor Insights:

• Vanilla
• Chocolate
• Fruit
• Others

The report has provided a detailed breakup and analysis of the market based on the flavor. This includes vanilla, chocolate, fruit, and others.

Category Insights:

• Impulse Ice Cream
• Take-Home Ice Cream
• Artisanal Ice Cream

A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes impulse ice cream, take-home ice cream, and artisanal ice cream.

Product Insights:

• Cup
• Stick
• Cone
• Brick
• Tub
• Others

A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes cup, stick, cone, brick, tub, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Ice Cream Parlors
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, ice cream parlors, online stores, and others.

Regional Insights:

• Bangkok
• Eastern
• Northeastern
• Southern
• Northern
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Ice Cream Market Report Coverage:

Key Questions Answered in This Report:

• How has the Thailand ice cream market performed so far and how will it perform in the coming years?
• What is the breakup of the Thailand ice cream market on the basis of flavor?
• What is the breakup of the Thailand ice cream market on the basis of category?
• What is the breakup of the Thailand ice cream market on the basis of product?
• What is the breakup of the Thailand ice cream market on the basis of distribution channel?
• What is the breakup of the Thailand ice cream market on the basis of region?
• What are the various stages in the value chain of the Thailand ice cream market? 
• What are the key driving factors and challenges in the Thailand ice cream market?
• What is the structure of the Thailand ice cream market and who are the key players?
• What is the degree of competition in the Thailand ice cream market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand ice cream market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand ice cream market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand ice cream industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.