The Thailand menswear market size reached USD 3,920.98 Million in 2024. Looking forward, the market is projected to reach USD 5,943.39 Million by 2033, exhibiting a growth rate (CAGR) of 4.73% during 2025-2033. The market is witnessing consistent growth, supported by changing fashion preferences, growing brand awareness, and a rising focus on self-presentation among men. Urban lifestyles and social media influence are encouraging demand for stylish yet practical clothing among men. With both casual and formal segments expanding, and retail channels evolving rapidly, the Thailand menswear market share is strengthening across various consumer age groups and income levels.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 3,920.98 Million |
Market Forecast in 2033 | USD 5,943.39 Million |
Market Growth Rate 2025-2033 | 4.73% |
Rising Focus on Sustainable Fashion
The menswear market in Thailand is increasingly shaped by sustainability, with both consumers and brands showing greater awareness of environmental and ethical concerns. Men are starting to prefer clothing made from organic cotton, bamboo, and recycled materials, appreciating not just style but also the values behind the product. Aspects like ethical sourcing, fair labor practices, and reduced waste production are becoming important factors in purchasing decisions. Local designers and retailers are adopting slow-fashion principles by focusing on quality, longevity, and timeless designs instead of chasing fast-changing trends. As consumers become more conscious of their environmental impact, brands that align with these values are gaining stronger market traction. For instance, in December 2024, URBAN REVIVO announced its plans to expand in Thailand with its largest store opening at One Bangkok Mall, following a successful launch in November. Accompanying it will be BENLAI’s debut, focusing on sustainable casual wear. Both brands aim to enhance consumer experiences in the vibrant Thai market. This change reflects a broader cultural shift and contributes to long-term Thailand menswear market growth, especially among younger, urban male shoppers who prioritize responsibility along with fashion.
Omnichannel Retail Expansion
The menswear market in Thailand is undergoing a noteworthy transformation with the adoption of omnichannel retail strategies. Brands are merging their physical stores with digital platforms, allowing consumers to effortlessly browse, purchase, and return products across online, mobile, and in-store options. This strategy enhances the shopping experience by improving convenience and offering personalized features such as customized recommendations, real-time inventory updates, and click-and-collect options. Additionally, mobile applications, social commerce, and virtual try-on technologies are enhancing customer interaction. According to data published by the International Trade Administration (ITA), the Thai e-commerce market is expected to hit USD 32 Billion by 2025. Mobile devices account for over 80% of online sales, and mobile wallet adoption is forecasted to reach 63% by 2025. Retailers are utilizing data analytics to gain insights into consumer behavior and preferences, facilitating targeted promotions and loyalty initiatives. This interconnected retail landscape resonates well with the digital habits of Thai consumers, especially among younger audiences. As omnichannel practices continue to progress, they are transforming the competitive dynamics and significantly boosting the efficiency, accessibility, and growth of the menswear market in Thailand.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, season, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes trousers, denims, shirts and t-shirts, ethnic wear, and others.
Season Insights:
A detailed breakup and analysis of the market based on the season have also been provided in the report. This includes summer wear, winter wear, and all-season wear.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Trousers, Denims, Shirts and T-Shirts, Ethnic Wear, Others |
Seasons Covered | Summer Wear, Winter Wear, All-Season Wear |
Distribution Channels Covered | Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Online Stores, Others |
Regions Covered | Bangkok, Eastern, Northeastern, Southern, Northern, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: