Thailand Menswear Market

Thailand Menswear Market Overview:

The Thailand menswear market size reached USD 3,920.98 Million in 2024. Looking forward, the market is projected to reach USD 5,943.39 Million by ​2033​, exhibiting a growth rate (CAGR) of 4.73% during ​2025-2033​. The market is witnessing consistent growth, supported by changing fashion preferences, growing brand awareness, and a rising focus on self-presentation among men. Urban lifestyles and social media influence are encouraging demand for stylish yet practical clothing among men. With both casual and formal segments expanding, and retail channels evolving rapidly, the Thailand menswear market share is strengthening across various consumer age groups and income levels.

Thailand Menswear Market Trends:

Rising Focus on Sustainable Fashion

The menswear market in Thailand is increasingly shaped by sustainability, with both consumers and brands showing greater awareness of environmental and ethical concerns. Men are starting to prefer clothing made from organic cotton, bamboo, and recycled materials, appreciating not just style but also the values behind the product. Aspects like ethical sourcing, fair labor practices, and reduced waste production are becoming important factors in purchasing decisions. Local designers and retailers are adopting slow-fashion principles by focusing on quality, longevity, and timeless designs instead of chasing fast-changing trends. As consumers become more conscious of their environmental impact, brands that align with these values are gaining stronger market traction. For instance, in December 2024, URBAN REVIVO announced its plans to expand in Thailand with its largest store opening at One Bangkok Mall, following a successful launch in November. Accompanying it will be BENLAI’s debut, focusing on sustainable casual wear. Both brands aim to enhance consumer experiences in the vibrant Thai market. This change reflects a broader cultural shift and contributes to long-term Thailand menswear market growth, especially among younger, urban male shoppers who prioritize responsibility along with fashion.

Omnichannel Retail Expansion

The menswear market in Thailand is undergoing a noteworthy transformation with the adoption of omnichannel retail strategies. Brands are merging their physical stores with digital platforms, allowing consumers to effortlessly browse, purchase, and return products across online, mobile, and in-store options. This strategy enhances the shopping experience by improving convenience and offering personalized features such as customized recommendations, real-time inventory updates, and click-and-collect options. Additionally, mobile applications, social commerce, and virtual try-on technologies are enhancing customer interaction. According to data published by the International Trade Administration (ITA), the Thai e-commerce market is expected to hit USD 32 Billion by 2025. Mobile devices account for over 80% of online sales, and mobile wallet adoption is forecasted to reach 63% by 2025. Retailers are utilizing data analytics to gain insights into consumer behavior and preferences, facilitating targeted promotions and loyalty initiatives. This interconnected retail landscape resonates well with the digital habits of Thai consumers, especially among younger audiences. As omnichannel practices continue to progress, they are transforming the competitive dynamics and significantly boosting the efficiency, accessibility, and growth of the menswear market in Thailand.

Thailand Menswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, season, and distribution channel.

Product Type Insights:

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes trousers, denims, shirts and t-shirts, ethnic wear, and others.

Season Insights:

• Summer Wear
• Winter Wear
• All-Season Wear

A detailed breakup and analysis of the market based on the season have also been provided in the report. This includes summer wear, winter wear, and all-season wear.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others.

Regional Insights:

• Bangkok
• Eastern
• Northeastern
• Southern
• Northern
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Menswear Market News:

• In June 2025, KKV, a global retail brand, opened a new store in Bangkok's Fashion Island, attracting significant consumer interest. Since its Thai market entry in October 2024, KKV has rapidly expanded, forming partnerships with local giants to cater to the vibrant Gen Z market with diverse product offerings.
• In December 2024, Dior opened its Gold House concept store in Bangkok, blending the brand’s elegance with Thai culture. Located in Phloenchit, the store features tropical landscaping and local artistry. Celebrating Thailand's luxury market growth.

Thailand Menswear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Thailand menswear market performed so far and how will it perform in the coming years?
• What is the breakup of the Thailand menswear market on the basis of product type?
• What is the breakup of the Thailand menswear market on the basis of season?
• What is the breakup of the Thailand menswear market on the basis of distribution channel?
• What is the breakup of the Thailand menswear market on the basis of region?
• What are the various stages in the value chain of the Thailand menswear market? 
• What are the key driving factors and challenges in the Thailand menswear market?
• What is the structure of the Thailand menswear market and who are the key players?
• What is the degree of competition in the Thailand menswear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand menswear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand menswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand menswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.