Thailand Soft Skills Training Market Research Report

Thailand Soft Skills Training Market Overview:

The Thailand soft skills training market size reached USD 209.71 Million in 2024. Looking forward, the market is expected to reach USD 554.99 Million by 2033, exhibiting a growth rate (CAGR) of 11.42% during 2025-2033. The market is driven by a number of factors, including the increased emphasis on employee development, the rapid digital transformation, and the expanding need for leadership and communication skills. Businesses are funding initiatives to increase adaptability, emotional intelligence, and teamwork. This is boosting the Thailand soft skills training market share.

Thailand Soft Skills Training Market Trends:

Growth in Cross-Cultural Communication Skills

Cross-cultural communication abilities are becoming increasingly important as Thailand's economy gets further integrated into the global economy. Employers are increasingly looking for workers who can collaborate and communicate effectively in a variety of cultural contexts, especially when working with clients and teams from other countries. The demand for training courses that emphasize communication styles, foreign etiquette, and cultural awareness is rising. Thailand's status as a regional center for foreign investment and trade is what is driving this development. The Thailand soft skills training market growth is expanding as a result of Thai companies realizing the value of giving their employees the tools they need to function in a multicultural setting as a result of growing globalization. For instance, recently, ICESCO co-organized three Arabic language training sessions in Thailand. These sessions, aimed at teachers, academics, and diplomats, focused on Arabic language skills for international communication, teaching non-Arabic speakers, and modern strategies for Arabic language development. A total of 180 participants from various countries benefited from these sessions.

Focus on Emotional Intelligence and Adaptability

In Thailand, employee development programs typically emphasize emotional intelligence (EQ). Due to the continually evolving nature of the workplace—which includes the advent of remote work and automation—adaptability, empathy, and interpersonal skills are highly valued. Soft skills training, which enables workers to comprehend and control their emotions, collaborate well with others, and handle organizational change, is becoming increasingly important to businesses. These days, EQ training is thought to be crucial for raising customer satisfaction, workforce engagement, and leadership effectiveness. The need for training programs focused on emotional intelligence and adaptability is driving the expansion of the soft skills training market in Thailand as these abilities are becoming increasingly valuable in the workplace. For instance, in January 2025, Kenan Foundation Asia, in partnership with public and private sector organizations, hosted a conference to address Thailand's skills gap. The event, "Building AI and Green Skills for a Sustainable Workforce," focused on AI and green skills needed for Thailand's Vision 2030. Kenan’s new initiative, the "Mekong Green Skills Accelerator," aims to train 150,000 youth by 2030 in green sectors.

Thailand Soft Skills Training Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on soft skill type, channel provider, sourcing, delivery mode, and end use industry.

Soft Skill Type Insights:

• Management and Leadership 
• Administration and Secretarial 
• Communication and Productivity 
• Teamwork 
• Personal Development 
• Others 

The report has provided a detailed breakup and analysis of the market based on the soft skill type. This includes management and leadership, administration and secretarial, communication and productivity, teamwork, personal development, and others.

Channel Provider Insights:

• Corporate/Enterprise
• Academic/Education
• Government

A detailed breakup and analysis of the market based on the channel provider have also been provided in the report. This includes corporate/enterprise, academic/education, and government.

Sourcing Insights:

• In-House
• Outsourced

A detailed breakup and analysis of the market based on the sourcing have also been provided in the report. This includes in-house and outsourced.

Delivery Mode Insights:

• Online
• Offline

A detailed breakup and analysis of the market based on the delivery mode have also been provided in the report. This includes online and offline.

End Use Industry Insights:

• BFSI 
• Hospitality 
• Healthcare 
• Retail 
• Media and Entertainment 
• Others 

A detailed breakup and analysis of the market based on the end use industry have also been provided in the report. This includes BFSI, hospitality, healthcare, retail, media and entertainment, and others.

Regional Insights: 

• Bangkok 
• Eastern 
• Northeastern 
• Southern 
• Northern 
• Others 

The report has also provided a comprehensive analysis of all the major regional markets, which include Bangkok, Eastern, Northeastern, Southern, Northern, and others. 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Thailand Soft Skills Training Market News:

• In May 2025, the Department of Skill Development (DSD) in Thailand, in collaboration with Microsoft, launched the THAI Academy initiative to upskill 100,000 workers in AI by 2025. The program, designed to enhance the Thai workforce's adaptability to digital advancements, aims to boost the country's competitiveness globally.
• In June 2024, Garena launched the Esports Classroom 2024 in Thailand, aiming to equip students with digital skills for the digital economy. The program, part of Garena Academy, targets over 400 students and teachers, offering hands-on esports training and university-level scholarships. The initiative helps students develop skills relevant to the digital economy.

Thailand Soft Skills Training Market Report Coverage:

Key Questions Answered in This Report:

• How has the Thailand soft skills training market performed so far and how will it perform in the coming years?
• What is the breakup of the Thailand soft skills training market on the basis of soft skill type?
• What is the breakup of the Thailand soft skills training market on the basis of channel provider?
• What is the breakup of the Thailand soft skills training market on the basis of sourcing?
• What is the breakup of the Thailand soft skills training market on the basis of delivery mode?
• What is the breakup of the Thailand soft skills training market on the basis of end use industry?
• What is the breakup of the Thailand soft skills training market on the basis of region?
• What are the various stages in the value chain of the Thailand soft skills training market? 
• What are the key driving factors and challenges in the Thailand soft skills training market?
• What is the structure of the Thailand soft skills training market and who are the key players?
• What is the degree of competition in the Thailand soft skills training market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Thailand soft skills training market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Thailand soft skills training market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Thailand soft skills training industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.