Tiki Torch Market

Market Overview: 

The global tiki torch market size reached US$ 511.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 886.4 Million by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032. The rising popularity of outdoor gatherings and events, emerging technological advancements, the increasing demand for eco-friendly and sustainable solutions, and the widespread adoption of the tiki torch in the tourism and hospitality industry are some of the major factors propelling the market.

Tiki torch is a type of outdoor lighting fixture commonly used in tropical-themed settings, patios, gardens, and outdoor events. It typically features a bamboo or metal pole with a fuel reservoir at the top, which holds flammable liquid, such as citronella oil or kerosene. The liquid is soaked up by a wick, and when lit, it produces a flickering flame that creates a warm, ambient glow. It is often employed as insect repellent due to the citronella's ability to deter mosquitoes and other flying pests. Additionally, modern torches include solar-powered light emitting diode (LED) lights for a more eco-friendly and low-maintenance alternative.

The market is primarily driven by the rising popularity of outdoor gatherings and events. Additionally, the widespread product adoption in backyard parties, barbecues, and outdoor weddings for decorative and ambient lighting offers a tropical and relaxing ambiance, thus influencing the market growth. Moreover, the growing trend of creating outdoor living spaces and lighting options, with torches being a favored choice for their aesthetic appeal and functional lighting represents another major growth-inducing factor. Besides this, the increasing focus on outdoor home improvement and landscaping projects is further accelerating the market growth to enhance their outdoor spaces and create a cozy and inviting atmosphere. Along with this, the rising interest in eco-friendly and sustainable products and the popularity of torches that use renewable and clean-burning fuel sources are propelling the market growth.

Tiki Torch Market Trends/Drivers:

The growing popularity of outdoor activities

The trend of creating outdoor living areas is influencing the market growth. Additionally, individuals seek opportunities to enjoy outdoor gatherings and events thus escalating the demand for tiki torches as decorative and functional lighting solutions. Also, the widespread product adoption in parties, barbecues, weddings, or social gatherings offers an appealing and tropical ambiance that enhances the outdoor experience, thus augmenting the market growth. Moreover, the rise of outdoor living spaces and the desire to create inviting and cozy environments and transform their outdoor areas into welcoming oases represents another major growth-inducing factor. The flickering flames of torches add a touch of warmth and charm to outdoor spaces, making them perfect for creating an intimate and relaxed atmosphere. Besides this, the growing product demand during the summer and holiday seasons is accelerating the product adoption rate for themed events, beach parties, and festive gatherings.

The emerging technological advancements

Manufacturers are using technology to enhance the functionality, safety, and user experience of tiki torches. Additionally, the integration of solar-powered lighting solutions into torch designs eliminates the need for manual fueling or wiring, as they harness solar energy during the day to power light emitting diode (LED) lights that illuminate the torches at night represents another major growth-inducing factor. Along with this, this eco-friendly approach also reduces environmental impact and provides cost savings on energy consumption, thus accelerating market growth. Apart from this, the introduction of smart torches equipped with wireless connectivity and remote-control capabilities are gaining immense popularity which can be controlled through mobile apps or voice commands, allowing users to adjust brightness levels, colors, and even set timers or schedules for automatic lighting, thus propelling the market growth. Furthermore, advancements in materials and manufacturing techniques and the development of more durable and weather-resistant torches, ensure their longevity and performance in various outdoor conditions thus creating a positive market outlook.

The escalating product demand in the tourism and hospitality sector

The increasing demand for tiki torch in the tourism and hospitality sector is also influencing market growth. Additionally, the extensive product use in resorts, hotels, beachside venues, and outdoor dining spaces is creating an inviting and relaxed atmosphere that is essential to attract and retain guests, thus accelerating the market growth. These torches evoke a tropical ambiance, improving the guest experience and encouraging them to spend more time outdoors. Moreover, the widespread product adoption in coastal and tropical regions as a distinctive feature is contributing to their visual appeal and memorable aesthetic representing another major growth-inducing factor. Besides this, the growing environmental awareness, and increasing interest in sustainable and eco-friendly tourism practices motivates the hospitality industry to use clean-burning and renewable fuel sources, aligning with the eco-conscious preferences of modern travelers, thus propelling the market growth.

Tiki Torch Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global tiki torch market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product, placement, and size.

Breakup by Product:

• Conventional Fuel Tiki Torch
• Bug Repellant Fuel Tiki Torch
   

Bug-repellant fuel tiki torch represents the most popular product

The report has provided a detailed breakup and analysis of the market based on the product. This includes conventional fuel tiki torch, and bug-repellant fuel tiki torch. According to the report, bug repellant fuel tiki torch accounted for the largest market share.

The bug-repellant fuel tiki torch segment is emerging as a dominant driver of market growth. Additionally, consumers seek outdoor solutions that provide aesthetic appeal and functional benefits leading to widespread product adoption, thus influencing the market growth. These torches are designed to repel mosquitoes and other insects, creating a comfortable and enjoyable outdoor experience for users. Moreover, the growing awareness of insect-borne diseases and the importance of outdoor safety is augmenting the product adoption that offers an attractive solution to keep pesky insects at bay during gatherings and events, which represents another major growth-inducing factor.

Besides this, it provides added value to consumers, making these torches a preferred choice in various outdoor settings, including gardens, patios, and camping sites. They effectively combine decorative lighting with practical insect protection, catering to diverse customer needs. Furthermore, the growing demand for eco-friendly and chemical-free pest control solutions appeals to environmentally conscious consumers thus influencing purchasing decisions and contributing significantly to the market growth.

Breakup by Placement:

• Hanging
• Standing
• Tabletop
   

Standing torch hold the largest share in the market

A detailed breakup and analysis of the market based on the placement has also been provided in the report. This includes hanging, standing, and tabletop.  According to the report, standing tiki torches accounted for the largest market share.

Standing tiki torches, also known as floor or ground-mounted torches, are gaining significant popularity due to their versatility and ease of use. These torches are designed to be placed directly on the ground or other flat surfaces, making them suitable for various outdoor settings, such as gardens, patios, decks, and poolside areas. It also offers the advantage of being portable and movable, allowing users to reposition the torches easily to create the desired ambiance or lighting arrangement appealing to consumers who seek adaptable lighting solutions for different occasions and outdoor gatherings.

Moreover, standing torches are available in several designs, sizes, and materials, allowing customers to choose styles that complement their outdoor decor and preferences representing another major growth-inducing factor. Besides this, the easy availability of various fuel options, including traditional oil-based, citronella-infused insect repellent, and eco-friendly alternatives, further enhances their appeal which is accelerating the market growth.

Breakup by Size:

• 32 Inch
• 40 Inch
• 42 Inch
• 55 Inch
• Above 60 Inch
   

Above 60 inch presently account for the largest market share

A detailed breakup and analysis of the market based on the size has also been provided in the report. This includes 32 inch, 40 inch, 42 inch, 55 inch, and above 60 inch.  According to the report, above 60 inch accounted for the largest market share.

The rising demand for above 60-inch tiki torches is influencing the market growth. Additionally, the widespread adoption of larger torches offers several advantages over their smaller counterparts, making them increasingly popular among consumers, thus accelerating market growth.

Moreover, the above 60-inch torches provide a higher and more prominent flame, creating a more striking and captivating visual effect that is ideal for large outdoor spaces, events, and hospitality venues, where a grand and enchanting ambiance is desired, representing another major growth-inducing factor.

Besides this, the large product size allows for a longer burn time and greater fuel capacity, reducing the need for frequent refilling and maintenance which makes them convenient and efficient for extended use in commercial settings and events thus propelling the market growth. Along with this, above 60-inch torches often feature robust construction and sturdy materials, ensuring durability and longevity, even in harsh weather conditions, thus providing a positive thrust to the market growth.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.  According to the report, North America accounted for the largest market share.

The North America region is dominating the market growth due to rising product demand in outdoor gatherings, parties, and events for creating a tropical and inviting ambiance. Additionally, the growing trend of outdoor living spaces and home improvement projects in North America is further contributing to the widespread product adoption for enhancing outdoor aesthetics and functionality.

In Europe, tiki torches are gaining traction in countries with warm climates, such as Spain, Italy, and Greece, where outdoor activities and tourism are flourishing, thus augmenting the market growth. The Mediterranean atmosphere aligns with the appeal of torches, contributing to their popularity in the region.

In the Asia Pacific market, countries such as Australia and Southeast Asian nations are also witnessing significant growth in the tourism and hospitality sector, promoting product use to create captivating and relaxed outdoor settings is propelling the market growth.

Competitive Landscape:

Nowadays, key players in the market are implementing various strategies to strengthen their position and gain a competitive edge. They are investing in research and development (R&D) to introduce innovative and eye-catching designs for tiki torches and focusing on creating products that align with changing consumer preferences, incorporating new materials, colors, and styles. Companies are building and maintaining strong customer relationships and focusing on providing excellent customer service, addressing queries promptly, and seeking feedback to improve their products and services. They are establishing a strong brand identity and effective marketing campaigns for market penetration and investing in advertising, promotions, and social media marketing to increase brand visibility and reach a broader customer base. Companies are forming strategic alliances with distributors, retailers, and event planners to help key players extend their market reach and increase product availability.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Blombus GmbH
• Deco Window
• Fire Fly Fuels Inc.
• Focus Industries Inc
• H Potter
• Lamplight Farms Incorporated
   

Tiki Torch Market Report Scope:

Key Questions Answered in This Report:

• How has the global tiki torch market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global tiki torch market?
• What is the impact of each driver, restraint, and opportunity on the global tiki torch market?
• What are the key regional markets?
• Which countries represent the most attractive tiki torch market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the tiki torch market?
• What is the breakup of the market based on the placement?
• Which is the most attractive placement in the tiki torch market?
• What is the breakup of the market based on the size?
• Which is the most attractive size in the tiki torch market?
• What is the competitive structure of the global tiki torch market?
• Who are the key players/companies in the global tiki torch market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the tiki torch market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global tiki torch market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the tiki torch industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.