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The global tissue paper market was valued at US$ 64.9 Billion in 2021.
We expect the global tissue paper market to exhibit a CAGR of 6.17% during 2022-2027.
The expanding product utilization in the hospitality sector, coupled with the rising consumer
awareness towards health and wellbeing, is primarily driving the global tissue paper market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of tissue paper.
Based on the product, the global tissue paper market has been bifurcated into paper napkin, paper
towel, facial tissue, toilet paper, wrapping tissue, and others. Currently, paper napkin holds the
majority of the total market share.
Based on the raw material, the global tissue paper market can be segregated into wood free, wood
containing, and recovered fiber. Among these, recovered fiber currently exhibits a clear dominance
in the market.
Based on the application, the global tissue paper market has been divided into household and
commercial. Currently, the commercial sector accounts for the majority of the global market share.
Based on the distribution channel, the global tissue paper market can be segmented into
supermarkets and hypermarkets, convenience stores, online stores, and others. Among these,
supermarkets and hypermarkets currently hold the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Middle
East and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global tissue paper market include Asia Pulp and Paper Group
(APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan
International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc.,
Svenska Cellulosa AB, and Unicharm Corporation.
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