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Tissue Paper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global tissue paper market reached a value of US$ 64.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 93.4 Billion by 2027, exhibiting a CAGR of 6.17% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor. 

Tissue papers are manufactured using the pulp of hardwood and softwood trees, water and chemicals. The production process for a tissue paper primarily involves pulping and retting, adding color or components to strengthen or soften and enhance the water-holding capacity, and ultimately pressing the product to mold into the required shape. Tissue papers are primarily used for sanitation and hygiene purposes. They are convenient to use and most suitable for cleaning and drying wet surfaces. For household and commercial purposes, they are widely used in the form of paper towels, wet and pocket tissues, napkins and toilet rolls. In comparison to plastics and textiles, tissue papers have low-cost of production, and are conveniently available, biodegradable and recyclable.

 

 
 

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The thriving hospitality and tourism industries are among the key factors driving the growth of the market. Furthermore, an overall increase in the awareness regarding health and hygiene among consumers has enhanced the utilization of tissue paper products in office complexes and commercial spaces as well. Furthermore, facial tissues are gaining preference in several regions across the globe, especially in urban setups, thus providing a thrust to the market. Additionally, the production of specialized tissues such as premium decorative, glazed and printed variants are significantly boosting the product sales. Advancements in manufacturing technologies have enabled the vendors to improve product designs and patterns to cater to a wide consumer base with diversified requirements. Other factors, including the development of organic tissue papers, rising disposable incomes, and favorable government policies to promote public health, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global tissue paper market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product, raw material, application and distribution channel.

Breakup by Product:

 

 
 

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  • Paper Napkin
  • Paper Towel
  • Facial Tissue
  • Toilet Paper
  • Wrapping Tissue
  • Others
     

Breakup by Raw Material:

  • Wood Free
  • Wood Containing
  • Recovered Fiber
     

Breakup by Application:

  • Household
  • Commercial
     

Breakup by Distribution Channel:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others
     

Breakup by Region:

 

 
 

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  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America


Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Asia Pulp and Paper Group (APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc., Svenska Cellulosa AB and Unicharm Corporation.

IMARC Group’s latest report provides a deep insight into the global tissue paper market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the tissue paper market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product, Raw Material, Application, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Asia Pulp and Paper Group (APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc., Svenska Cellulosa AB and Unicharm Corporation
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Tissue Paper Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product
    5.5    Market Breakup by Raw Material
    5.6    Market Breakup by Application
    5.7    Market Breakup by Distribution Channel
    5.8    Market Breakup by Region
    5.9    Market Forecast
6   SWOT Analysis
    6.1    Overview
    6.2    Strengths
    6.3    Weaknesses
    6.4    Opportunities
    6.5    Threats
7   Value Chain Analysis
8   Porter’s Five Forces Analysis

    8.1    Overview
    8.2    Bargaining Power of Buyers
    8.3    Bargaining Power of Suppliers
    8.4    Degree of Competition
    8.5    Threat of New Entrants
    8.6    Threat of Substitutes
9   Market Breakup by Product
    9.1    Paper Napkin
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Paper Towel
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Facial Tissue
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Toilet Paper
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Wrapping Tissue
        9.5.1    Market Trends
        9.5.2    Market Forecast
    9.6    Others
        9.6.1    Market Trends
        9.6.2    Market Forecast
10  Market Breakup by Raw Material
    10.1    Wood Free
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Wood Containing
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    Recovered Fiber
        10.3.1    Market Trends
        10.3.2    Market Forecast
11  Market Breakup by Application
    11.1    Household
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    Commercial
        11.2.1    Market Trends
        11.2.2    Market Forecast
12  Market Breakup by Distribution Channel
    12.1    Supermarkets & Hypermarkets
        12.1.1    Market Trends
        12.1.2    Market Forecast
    12.2    Convenience Stores
        12.2.1    Market Trends
        12.2.2    Market Forecast
    12.3    Online Stores
        12.3.1    Market Trends
        12.3.2    Market Forecast
    12.4    Others
        12.4.1    Market Trends
        12.4.2    Market Forecast
13  Market Breakup by Region
    13.1    North America
        13.1.1    Market Trends
        13.1.2    Market Forecast
    13.2    Asia Pacific
        13.2.1    Market Trends
        13.2.2    Market Forecast
    13.3    Europe
        13.3.1    Market Trends
        13.3.2    Market Forecast
    13.4    Middle East and Africa
        13.4.1    Market Trends
        13.4.2    Market Forecast
    13.5    Latin America
        13.5.1    Market Trends
        13.5.2    Market Forecast
14  Price Analysis
15  Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
    15.3.1    Asia Pulp and Paper Group (APP)
    15.3.2    Georgia-Pacific LLC
    15.3.3    Kimberly-Clark Corporation
    15.3.4    Procter & Gamble Company
    15.3.5    Hengan International Group Company Limited
    15.3.6    CMPC S.A
    15.3.7    Cascades, Inc.
    15.3.8    Jukebox Print Inc.
    15.3.9     Paper Mart Inc
    15.3.10    Svenska Cellulosa AB
    15.3.11    Unicharm Corporation


List of Figures

Figure 1: Global: Tissue Paper Market: Major Drivers and Challenges
Figure 2: Global: Tissue Paper Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Tissue Paper Market: Breakup by Product (in %), 2021
Figure 4: Global: Tissue Paper Market: Breakup by Raw Material (in %), 2021
Figure 5: Global: Tissue Paper Market: Breakup by Application (in %), 2021
Figure 6: Global: Tissue Paper Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Tissue Paper Market: Breakup by Region (in %), 2021
Figure 8: Global: Tissue Paper Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Tissue Paper Industry: SWOT Analysis
Figure 10: Global: Tissue Paper Industry: Value Chain Analysis
Figure 11: Global: Tissue Paper Industry: Porter’s Five Forces Analysis
Figure 12: Global: Tissue Paper (Paper Napkin) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Tissue Paper (Paper Napkin) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Tissue Paper (Paper Towel) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Tissue Paper (Paper Towel) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Tissue Paper (Facial Tissue) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Tissue Paper (Facial Tissue) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Tissue Paper (Toilet Paper) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Tissue Paper (Toilet Paper) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Tissue Paper (Wrapping Tissue) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Tissue Paper (Wrapping Tissue) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Tissue Paper (Other Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Tissue Paper (Other Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Tissue Paper (Wood Free) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Tissue Paper (Wood Free) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Tissue Paper (Wood Containing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Tissue Paper (Wood Containing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Tissue Paper (Recovered Fiber) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Tissue Paper (Recovered Fiber) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Tissue Paper (Household) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Tissue Paper (Household) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Tissue Paper (Commercial) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Tissue Paper (Commercial) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Tissue Paper Market: Sales through Supermarkets & Hypermarkets (in Million US$), 2016 & 2021
Figure 35: Global: Tissue Paper Market Forecast: Sales through Supermarkets & Hypermarkets (in Million US$), 2022-2027
Figure 36: Global: Tissue Paper Market: Sales through Convenience Stores (in Million US$), 2016 & 2021
Figure 37: Global: Tissue Paper Market Forecast: Sales through Convenience Stores (in Million US$), 2022-2027
Figure 38: Global: Tissue Paper Market: Sales through Online Stores (in Million US$), 2016 & 2021
Figure 39: Global: Tissue Paper Market Forecast: Sales through Online Stores (in Million US$), 2022-2027
Figure 40: Global: Tissue Paper Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 41: Global: Tissue Paper Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 42: North America: Tissue Paper Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: North America: Tissue Paper Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Asia Pacific: Tissue Paper Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Asia Pacific: Tissue Paper Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Europe: Tissue Paper Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Europe: Tissue Paper Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Middle East and Africa: Tissue Paper Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Middle East and Africa: Tissue Paper Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Latin America: Tissue Paper Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Latin America: Tissue Paper Market Forecast: Sales Value (in Million US$), 2022-2027


List of Tables

Table 1: Global: Tissue Paper Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Tissue Paper Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: Global: Tissue Paper Market Forecast: Breakup by Raw Material (in Million US$), 2022-2027
Table 4: Global: Tissue Paper Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: Global: Tissue Paper Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: Global: Tissue Paper Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Tissue Paper Market Structure
Table 8: Global: Tissue Paper Market: Key Players


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Key Questions Answered in This Report

The global tissue paper market was valued at US$ 64.9 Billion in 2021.

We expect the global tissue paper market to exhibit a CAGR of 6.17% during 2022-2027.

The expanding product utilization in the hospitality sector, coupled with the rising consumer
awareness towards health and wellbeing, is primarily driving the global tissue paper market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of tissue paper.

Based on the product, the global tissue paper market has been bifurcated into paper napkin, paper
towel, facial tissue, toilet paper, wrapping tissue, and others. Currently, paper napkin holds the
majority of the total market share.

Based on the raw material, the global tissue paper market can be segregated into wood free, wood
containing, and recovered fiber. Among these, recovered fiber currently exhibits a clear dominance
in the market.

Based on the application, the global tissue paper market has been divided into household and
commercial. Currently, the commercial sector accounts for the majority of the global market share.

Based on the distribution channel, the global tissue paper market can be segmented into
supermarkets and hypermarkets, convenience stores, online stores, and others. Among these,
supermarkets and hypermarkets currently hold the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Middle
East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global tissue paper market include Asia Pulp and Paper Group
(APP), Georgia-Pacific LLC, Kimberly-Clark Corporation, Procter & Gamble Company, Hengan
International Group Company Limited, CMPC S.A., Cascades, Inc., Jukebox Print Inc., Paper Mart Inc.,
Svenska Cellulosa AB, and Unicharm Corporation.

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