Africa Tissue Paper Market to Grow at 4.7% During 2025-2033, Bolstered by Growing Awareness Regarding Personal Hygiene

March 11, 2025 | Retail

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The latest report by IMARC Group, titled “Africa Tissue Paper Market Report by Product Type (Facial Tissue, Paper Towel, Paper Napkin, Bath and Toilet Tissue, Wrapping Tissue, and Others), Raw Material (Woodfree Pulp, Wood-containing Pulp, Recovered Paper), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Departmental Stores, Online Stores, and Others), Application (Residential, Commercial), and Country 2025-2033,” finds that the Africa tissue paper market size reached USD 2.6 Billion in 2024. Tissue paper is a lightweight paper product that is manufactured from the pulp of virgin or recycled paper materials such as cardboard, newspaper, and cartons. It is widely used for cleaning, cooking, and wiping applications across household and industrial sectors. Tissue paper is biodegradable, cost-effective, highly absorbent, soft and stretchable compared to cloth wipes. As a result, tissue papers are widely utilized as facial tissue, paper towel, wrapping paper, bathroom tissue, table napkin, acoustic disruptor, road repair, and packing.

Africa Tissue Paper Market Trends:

The market is primarily driven by the growing awareness regarding personal care and sanitation across Africa. Rapid urbanization and the improving living standards of individuals are also fueling the market growth. Besides this, governmental and non-governmental agencies across Africa are taking initiatives to introduce sanitation programs for creating awareness regarding health and hygiene among people. This has led to a significant rise in the adoption of tissue papers across the country. Tissue papers are also increasingly recommended by healthcare and medical workers instead of clothes as they can be easily disposed of and are less prone to transmit infections. In addition, manufacturers are producing different colored tissue paper products that are eco-friendly, recyclable, and contain sustainably-sourced fibers, thus creating a positive outlook for the market. Looking forward, the market value is projected to reach USD 4.2 Billion by 2033, expanding at a CAGR of 4.7% during 2025-2033.

Market Summary:

Based on the product type, the market has been segmented into facial tissue, paper towel, paper napkin, bath and toilet tissues, wrapping tissue, and others.
On the basis of the raw material, the market has been classified into woodfree pulp, wood-containing pulp, and recovered paper.
The market has been categorized based on the distribution channel into supermarkets and hypermarkets, convenience stores, departmental stores, online stores, and others.
On the basis of the application, the market has been segregated into residential and commercial.
Region-wise, the market has been divided into South Africa, Nigeria, Egypt, Algeria, Kenya, and others.
The competitive landscape of the market has been examined, with some of the key players being Kimberly-Clark Worldwide, Inc., Must Paper Industries, Nova Papers (Pty) Ltd., Procter & Gamble SA (Pty) Ltd (Procter & Gamble Company), Sappi Southern Africa Limited, Twinsaver Group and Universal Paper & Plastics.

Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Product Type, Raw Material, Distribution Channel, Application, Country
Countries Covered	South Africa, Nigeria, Egypt, Algeria, Kenya, Others
Companies Covered	Kimberly-Clark Worldwide, Inc., Must Paper Industries, Nova Papers (Pty) Ltd., Procter & Gamble SA (Pty) Ltd (Procter & Gamble Company), Sappi Southern Africa Limited, Twinsaver Group and Universal Paper & Plastics
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Africa Tissue Paper Market to Grow at 4.7% During 2025-2033, Bolstered by Growing Awareness Regarding Personal Hygiene

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