Africa Tissue Paper Market

Market Overview:

The Africa tissue paper market size is expected to exhibit a growth rate (CAGR) of 6.7% during 2024-2032.

Tissue paper refers to a soft, lightweight, and highly absorbent paper primarily used for sanitation and hygiene purposes. It is preferred as a more convenient and suitable option for cleaning and drying wet surfaces, in comparison to cloth wipes. Furthermore, tissue papers are biodegradable, cost-effective, and offer wide product variants, including perforated, scented, embossed, or colored tissues. In Africa, tissue papers are extensively adopted across the residential and commercial sectors in the form of paper towels, wet wipes, pocket tissues, napkins, wrapping tissues, toilet rolls, etc.

The elevating levels of urbanization coupled with the improving consumer living standards in the region are augmenting the demand for tissue papers. Furthermore, the introduction of numerous initiatives by the African governments for creating awareness regarding health and hygiene among masses is also propelling the market growth. In line with this, several international organizations are launching various hygiene and sanitation programs in the region, thereby further driving the product demand. Additionally, the rising influence of western lifestyle trends along with the wide availability of product variants across both brick-and-mortar and online retail channels is also creating numerous growth opportunities for the tissue paper market in Africa. Apart from this, the expanding hospitality sector with the growing number of travel and tourism activities across the African countries is also bolstering the product demand. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Africa tissue paper market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product type, raw material, distribution channel and application.

Breakup by Product Type:

• Facial Tissue
• Paper Towel
• Paper Napkin
• Bath and Toilet Tissue
• Wrapping Tissue
• Others
   

Breakup by Raw Material:

• Woodfree Pulp
• Wood-containing Pulp
• Recovered Paper
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Departmental Stores
• Online Stores
• Others
   

Breakup by Application:

• Residential
• Commercial
   

Breakup by Country:

• South Africa
• Nigeria
• Egypt
• Algeria
• Kenya
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Kimberly-Clark Worldwide, Inc., Must Paper Industries, Nova Papers (Pty) Ltd., Procter & Gamble SA (Pty) Ltd (Procter & Gamble Company), Sappi Southern Africa Limited, Twinsaver Group and Universal Paper & Plastics.

Report Coverage:

Key Questions Answered in This Report:

• How has the Africa tissue paper market performed so far and how will it perform in the coming years?
• What is the impact of COVID-19 on the Africa tissue paper market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the raw material?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the application?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the market?
• What is the structure of the Africa tissue paper market and who are the key players?
• What is the degree of competition in the market?