The African tissue paper market grew at a CAGR of around 5% during 2015-2020. Tissue paper refers to a soft, lightweight, and highly absorbent paper primarily used for sanitation and hygiene purposes. It is preferred as a more convenient and suitable option for cleaning and drying wet surfaces, in comparison to cloth wipes. Furthermore, tissue papers are biodegradable, cost-effective, and offer wide product variants, including perforated, scented, embossed, or colored tissues. In Africa, tissue papers are extensively adopted across the residential and commercial sectors in the form of paper towels, wet wipes, pocket tissues, napkins, wrapping tissues, toilet rolls, etc.
The elevating levels of urbanization coupled with the improving consumer living standards in the region are augmenting the demand for tissue papers. Furthermore, the introduction of numerous initiatives by the African governments for creating awareness regarding health and hygiene among masses is also propelling the market growth. In line with this, several international organizations are launching various hygiene and sanitation programs in the region, thereby further driving the product demand. Additionally, the rising influence of western lifestyle trends along with the wide availability of product variants across both brick-and-mortar and online retail channels is also creating numerous growth opportunities for the tissue paper market in Africa. Apart from this, the expanding hospitality sector with the growing number of travel and tourism activities across the African countries is also bolstering the product demand. Looking forward, IMARC Group expects the Africa tissue paper market to continue its moderate growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the Africa tissue paper market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, raw material, distribution channel and application.
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The competitive landscape of the industry has also been examined with some of the key players being Corruseal Group, Kimberly-Clark Worldwide Inc., Mondi PLC, Mpact, Must Paper Industries (PTY) Ltd, Nova Papers (Pty) Ltd., Procter & Gamble SA (Pty) Ltd, Sappi Southern Africa Limited, Twinsaver Group and Universal Paper & Plastics.
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