Top Players in the Male Grooming Products Market

The global male grooming products market size reached USD 90.7 Billion in 2024. Looking forward, the market is expected to reach USD 153.6 Billion by 2033, exhibiting a CAGR of 5.99% during 2025-2033. As per the analysis by IMARC Group, the leading male grooming product companies are increasingly focusing on consolidations to succeed in an intensely competitive environment.

The major players in the market are increasingly raising their investments in several R&D activities for superior innovations in the product portfolio, along with upgradations in technology to establish brand equity in the market. Furthermore, the transition of business strategies, coupled with the innovative marketing approach in compliance with the changing definition of masculinity, has also augmented the demand for male grooming products, across the world.

Moreover, the companies are introducing organic-based products with the establishment of strategic partnerships among the major players, which is anticipated to propel the market growth in the forecast period.

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List of the Top Male Grooming Products Companies in the World:

The top manufacturers in the global male grooming products market has several major players including Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Edgewell Personal Care, Henkel AG & Co. KGaA, ITC Limited, Koninklijke Philips N.V, L'Oréal Paris, Natura USA, The Procter & Gamble Company, Unilever PLC, Vi-john Group.

1. Beiersdorf AG

Beiersdorf AG is a well-established German personal care firm with large-scale presence in the male grooming category through premium brands such as NIVEA Men, one of the globe's most distinguished male skincare and grooming ranges. Beiersdorf has developed extensive skills in formulating male-oriented products for skincare, shaving, and personal care segments based on state-of-the-art dermatological science and consumer behavior. Beiersdorf's male grooming portfolio includes face care, body care, deodorants, and shaving products tailored to address multiple male grooming requirements across a range of age ranges and lifestyle choices.

2. Colgate-Palmolive Company

Colgate-Palmolive Company is a multinational consumer products firm with major exposure in the male grooming segment through oral care offerings and personal care brands fulfilling male-specific needs and wants. Colgate-Palmolive's male grooming category comprises specific toothpastes, mouthwashes, and oral care solutions for men's lifestyle and health needs. Colgate-Palmolive uses its broad international distribution system and brand image to penetrate male consumers in different geographic markets and demographic groups. In keeping with its focus on innovation, the company creates formulations, packaging formats, and marketing strategies that appeal to masculine tastes and grooming habits.

3. Coty Inc.

Coty Inc. operates as a global beauty company with substantial presence in the male grooming market through prestige and mass market fragrance brands, grooming products, and men's personal care solutions. The company's male grooming portfolio includes fragrances, aftershaves, grooming accessories, and personal care products from renowned brands that cater to diverse male lifestyle segments and price points. Coty's global presence encompasses operations across multiple continents with established brand portfolios that serve both luxury and accessible market segments.

4. Edgewell Personal Care

Edgewell Personal Care operates as a leading consumer products company specializing in male grooming essentials through iconic brands including Schick, Wilkinson Sword, and Edge shaving products that serve men's shaving and grooming needs worldwide. The company has established comprehensive expertise in razor technology, shaving preparations, and male-specific personal care products using advanced engineering and consumer research. Edgewell's product portfolio encompasses disposable razors, cartridge systems, electric shavers, shaving gels, creams, and aftershave products designed for diverse male preferences and shaving requirements.

5. Henkel AG & Co. KGaA

Henkel AG & Co. KGaA is a German multinational organization deeply engaged in the male grooming segment through personal care brands such as Schwarzkopf Men and other lines of male hair care and styling grooming products. The firm has acquired extensive experience in male-specific formulations of hair care, styling goods, and grooming solutions by employing cutting-edge chemical research and consumer knowledge. Henkel's male grooming line includes shampoos, conditioners, styling products, and hair treatments tailored to various hair textures, issues, and styling desires among men. Their worldwide presence and established distribution networks facilitate product availability through international retail partnerships and professional outlets.

6. ITC Limited

ITC Limited operates as a diversified Indian conglomerate it meaningfully exists within the male grooming market via brands and products created for Indian male consumers' needs. The company understands about comprehensively local male grooming habits, climate considerations, and cultural factors that influence how products develop and marketing strategies. For ITC the male grooming portfolio includes within its skincare products along with hair care solutions as well as personal care items. These items are designed so they can address specific needs of Indian men across different age groups as well as socioeconomic segments.

7. Koninklijke Philips N.V

Koninklijke Philips N.V operates as a global health technology company with substantial involvement in the male grooming market through innovative electric shavers, grooming devices, and personal care appliances designed for modern men's grooming routines. The company has established technological leadership in electric shaving systems, beard trimmers, body groomers, and multi-grooming solutions that combine convenience, performance, and user comfort. Philips' male grooming portfolio encompasses various electric grooming devices featuring advanced cutting technologies, ergonomic designs, and smart features that enhance grooming efficiency and results.

8. L’Oréal Paris

L'Oréal Paris is the lead brand of L'Oréal Group, the largest cosmetics organization globally, with inclusive male grooming products under L'Oréal Men Expert and other masculine-themed product ranges addressing varying male beauty and grooming requirements. The company has developed extensive experience in crafting male-specific skin, hair, and grooming products through innovative cosmetic science and consumer insights. L'Oréal's male grooming portfolio includes face care products, anti-aging therapies, hair styling products, and specialized treatments for various male skin types, issues, and lifestyle needs.

9. Natura USA

Natura USA is the North American arm of Natura &Co, a Brazilian multinational cosmetics company, providing natural and environmentally friendly male grooming products that focus on environmental stewardship and ethical sourcing processes. The firm has developed proficiency in creating male grooming products from natural ingredients, eco-friendly packaging, and cruelty-free formulations that resonate with ecologically oriented male consumers. Natura's male grooming portfolio consists of skincare, personal care, and grooming accessories that are created with natural ingredients and eco-friendly production processes.

10. The Procter & Gamble Company

The Procter & Gamble Company operates as one of the world's largest consumer goods corporations with dominant presence in the male grooming market through iconic brands including Gillette, Old Spice, and Head & Shoulders that serve comprehensive male grooming and personal care needs. The company was founded more than 185 years ago as a soap and candle company and today home to iconic, trusted brands, including Braun, Gillette, Head & Shoulders, and Oral B among others focused on male consumers. P&G's male grooming portfolio encompasses shaving systems, skincare products, deodorants, hair care solutions, and grooming accessories that combine advanced technology with consumer-preferred formulations.

11. Unilever PLC

Unilever PLC is a British multinational consumer goods corporation with significant participation in the male grooming market through well-established brands like Axe, Dove Men+Care, and various other personal care product lines catering to different male grooming tastes and demographic segments. The company has gained deep insight into male consumer culture, product formulation, and marketing approaches aligning with masculine identity and grooming ambition. Unilever's male grooming portfolio includes deodorants, showering and bathing products, skincare products, hair care solutions, and grooming accessories for various male lifestyle segments and age groups.

12. Vi-john Group

Vi-john Group operates as a leading Indian personal care company specializing in male grooming products with strong market presence in shaving creams, aftershaves, and men's personal care solutions designed specifically for Indian consumers' preferences and requirements. The company has established comprehensive understanding of local male grooming habits, climate considerations, and affordability factors that influence product development and market positioning strategies. Vi-john's male grooming portfolio includes shaving creams, aftershave lotions, talcum powders, and personal care products manufactured using quality ingredients and traditional formulation methods adapted for modern consumer needs.

About IMARC Group:  IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has undertaken multiple projects in the male grooming products industry across regions such as the United States, GCC, India, Asia Pacific, and Europe—enabling clients to successfully establish and expand their businesses, Some of the company’s offerings include:

• Market Research
• Market Strategies
• Procurement and Distribution
• Innovation and Product Development
• Competitive Intelligence
• Marketing and Sales