The global male grooming products market size reached a value of US$ 60.6 Billion in 2018. By 2024, the market value is projected to reach US$ 81.2 Billion, at a projected CAGR of 5% during 2019-2024. As per the analysis by IMARC Group, the leading male grooming product companies are increasingly focusing on consolidations to succeed in an intensely competitive environment. The major players in the market are increasingly raising their investments in several R&D activities for superior innovations in the product portfolio, along with upgradations in technology to establish brand equity in the market. Furthermore, the transition of business strategies, coupled with the innovative marketing approach in compliance with the changing definition of masculinity, has also augmented the demand for male grooming products, across the world. Moreover, the companies are introducing organic-based products with the establishment of strategic partnerships among the major players, which is anticipated to propel the market growth in the forecast period.
Headquarter: Hamburg, Germany
Beiersdorf AG is a manufacturer of chemical consumer goods, with a focus on cosmetics and personal care products, including lotions, creams, deodorants, aftershave gels and lotions, and various lip care products. These products are marketed under several brands, namely Nivea, Eucerin, La Prairie, and Hansaplast. Its NIVEA skincare line has helped the company to expand into male cosmetics and shaving items. In 2018, the company recorded total revenue of US$ 8.02 Billion, with a total of 20,059 employees and over 160 affiliates worldwide.
Headquarter: New York, United States
Coty is a beauty company that develops, manufactures, markets, and distributes cosmetics, skincare, fragrances, and haircare products. These products are being sold under diversified brands, including Covergirl, Burberry, Wella, Max Factor, Clairol, Hugo Boss, Sally Hansen and Monange, and Mexx, among other 75 brands. As of 2018, the company reported net revenues of US$ 9.3 Billion, with more than 22,000 employees working across 150 countries worldwide. In October 2016, the company acquired 41 beauty brands from P&G Beauty Business.
Edgewell Personal Care
Headquarter: Connecticut, United States
Edgewell Personal Care Company produces a wide range of personal care products pertaining to male grooming, sun and skincare, feminine care, and infant care. These products are marketed under several brands, namely Schick, Wilkinson Sword, Personna, Edge, Skintimate, Stayfree, Banana Boat, Playtex, and Jack Black, among others. The company registered an annual revenue of US$ 2.2 Billion in 2018, with over 5,900 staff and a global footprint in more than 50 countries.
Koninklijke Philips N.V.
Headquarter: Amsterdam, Netherlands
Philips is a healthcare electronics company focused in the area of healthcare and lighting. The company operates in four business segments: diagnosis & treatment business, connected care & health information businesses, personal healthcare business, and others. The male grooming product range includes OneBlade, FACE Shavers, FACE Stylers and grooming kits, BODY groomers, and FACE Skin. In 2018, the company earned US$ 2 Billion, with a total employee strength of 77,400 and a global presence in more than 70 countries worldwide.
Headquarter: Clichy, France
Loreal is a personal care company with 36 brand names in the field of hair color, skincare, sun protection, make-up, perfume, and hair care. The men grooming product range includes cleanser, facewash, moisturizer, and scrub. The company recorded a total revenue of US$ 29.9 Billion in 2018, with over 86,000 employees and a global presence across 150 countries.
Natura & Co.
Headquarter: State of São Paulo, Brazil
Natura & Co. is a global cosmetics group, manufacturing various personal care products ranging from make-up to fragrances, skin cleansers, moisturizers, sunscreen, shampoos, and conditioners. The company sells these products under three major brands, namely Natura, Aesop, and Body Shop. In 2018, Natura & Co. reported consolidated revenue of US$ 3.2 Billion with a global presence across 73 countries and more than 18,000 employees onboard.
The Procter & Gamble
Headquarter: Ohio, United States
The Procter & Gamble Company is a consumer goods producer with its business bifurcated into several global segments, including hair, fabric, health, home, skin and personal, oral, family, feminine, and baby care product lines. These products are marketed under several brands, comprising of Pampers, Tide, Ariel, Puffs, Tampax, Whisper, Pantene, Gillette, and Vicks, among various others. In 2018, the company reported net sales of US$ 66.8 Billion, with more than 127,000 employees working across 80 countries worldwide.
Headquarter: London, United Kingdom
Unilever is a global food, personal care, and household products company with a diversified portfolio of 400 brands. The company markets its products under various brands, namely Lipton, Dove Men+Care, Rexona, Axe, Clear, Lifebuoy, and Fair&Lovely, among several others. In 2018, the company recorded a turnover of US$ 56.7 Billion, with a total of 155,000 employees working across 190 countries worldwide.
Headquarter: New York, United States
Colgate-Palmolive Company is the manufacturer and distributor of a diversified range of personal care products, household surface cleaners, fabric care products, and pet nutrition items. The company markets its products under several brands, including Protex, Palmolive Naturals, Sanex, Softsoap, Hill’s, Gard, Sorriso, Afta After Shave, Tahiti, and Elmex, among several others. It reported net sales of US$ 15.5 Billion in 2018, with 34,500 employees working across more than 200 countries. Furthermore, in 2018, the company acquired 14% of an India-based men’s grooming brand, Bombay Shaving Company.
Johnson & Johnson
Headquarter: New Jersey, United States
Johnson & Johnson (J&J) provides a range of consumer healthcare products, including baby care, oral care, skin care, feminine care and men grooming products. The company sells these products under diversified brands, comprising of Neutrogena, Aveeno, Exuviance, Clean & Clear Dabao, OGX, Maui Moisture, and Listerine, among various others. In 2018, J&J reported total sales of US$ 81.5 Billion with more than 130,000 employees working across 60 countries worldwide.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the male grooming products industry, which has enabled clients to set up and expand their businesses successfully. Some of the company’s offerings include:
- Market Research
- Market Strategies
- Procurement and Distribution
- Innovation and Product Development
- Competitive Intelligence
- Marketing and sales
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the diaper industry, which has enabled clients to set up and expand their businesses successfully.
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