Technology & Media
The global virtual production market is expected to exhibit a CAGR of 10.38% during the forecast period (2024-2032). As per the analysis by IMARC Group, the top virtual production companies are introducing advanced solutions that allow the transfer of motion-captured movements of actors to virtual characters, which can be previewed in real-time, along with live-action footage and virtual set extension elements. They are also developing innovative virtual production software in small plug-and-play modules with professional-grade functionality. For instance, in 2022, HTC Corporation released VIVE Mars CamTrack, a virtual production technology that eliminates the need for physical sets to shoot on-location and enables actors or performers to jump into multiple virtual backdrops instantly while shooting a scene. Furthermore, several key players are incorporating advanced VFX features to facilitate the development of highly engaging content. They are also launching novel virtual production software solutions with value-added features by integrating artificial intelligence (AI), deep learning, and machine learning (ML) technologies to improve the quality of visual effects and simplify the design process of three-dimensional models. In addition, the leading vendors are engaging in mergers and acquisitions (M&As) and entering into strategic partnerships with over-the-top (OTT) companies to produce high-quality video content with realistic graphic characters and artificial scenes that enrich the viewing experience. Other factors, including heavy investments in research and development (R&D) activities, and ongoing innovations in virtual production technologies, are also creating a favorable market outlook in the upcoming years.
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The global virtual production market has several major players, including 360Rize, Adobe Inc., Autodesk Inc., BORIS FX Inc, Epic Games Inc., HTC Corporation, HumanEyes Technologies Ltd., Mo-Sys Engineering Ltd., NVIDIA Corporation, Panocam3d.com, Pixar (The Walt Disney Company), SideFX, Technicolor Creative Studios SA, and Vicon Motion Systems Limited (Oxford Metrics PLC). More information about these companies has been provided below.
Establishment: |
1982 |
Headquarters: |
California, the United States |
Website: |
https://www.adobe.com/ |
Adobe Inc. is a multinational computer software company that develops multimedia and creative software products. In 2022, the company unveiled Adobe Camera to Cloud powered by Frame.io, and Mo-Sys, the world’s first cloud-based collaboration solution for content filmed on virtual sets. It lets video professionals see their visual effects scenes come to life in Frame.io while being shot on set. By partnering with Mo-Sys, the company aims to bring instant collaboration and the speed of virtual production to more filmmakers, taking it beyond big-budget productions.
Establishment: |
1982 |
Headquarters: |
California, the United States |
Website: |
https://www.autodesk.com/ |
Autodesk, Inc. is a worldwide leader in software development for designers, builders, engineers, manufacturers, 3D artists, and production teams. Its solutions and technology span product design, manufacturing, media and entertainment, architecture, engineering, and construction. The company offers a range of software products and solutions for virtual production to help users combine the real world with the digital world. Some of its popular software for virtual production includes Maya, ShotGrid, and MotionBuilder.
Establishment: |
1995 |
Headquarters: |
Massachusetts, the United States |
Website: |
https://borisfx.com/ |
BORIS FX Inc is a leading developer of visual effects software and plugins, planar tracking, titling, video editing, and workflow tools for broadcast, post-production, film, video, and photography creative professionals. The company offers Boris FX Suite, an award-winning collection of products for video and photo editing, visual effects, and motion graphics. It comprises over 500 visual effects plugins; 1000s of presets, transitions, and emitters; and task-specific tools for rotoscoping, motion tracking, keying, painting, titling, and 360/VR post. Some of its popular products are Sapphire, Continuum, Mocha Pro, Silhouette, CrumplePop, Particle Illusion, and Optics, serving over a million artists worldwide. For years, Boris FX products have been used in the most celebrated films and shows of this age, including Star Wars, Avatar, Black Panther, the Harry Potter series, Game of Thrones, Stranger Things, The Mandalorian, and countless others.
Establishment: |
1991 |
Headquarters: |
North Carolina, the United States |
Website: |
https://store.epicgames.com/en-US/ |
Epic Games Inc. is a leading American interactive entertainment company and provider of 3D engine technology. The company operates Fortnite, one of the world’s largest games, with over 350 million accounts and 2.5 billion friend connections. It also develops Unreal Engine, the world’s most advanced real-time 3D creation tool for virtual production, photoreal visuals, and immersive experiences. This tool also powers the world’s leading games and is widely adopted across various industries such as film and television, architecture, automotive, manufacturing, and simulation. Epic Games Inc. provides an end-to-end digital ecosystem for developers and creators via Unreal Engine, Epic Games Store, and Epic Online Services to build, distribute, sell, and operate games and other content.
Establishment: |
1997 |
Headquarters: |
Taoyuan, Taiwan |
Website: |
https://www.htc.com/ |
HTC Corporation is a global innovator in smart mobile devices, connected technology, and virtual reality. Since its inception, the company has developed award-winning products and industry firsts, including the highly acclaimed One and Desire line of smartphones, the HTC Vive virtual reality system, and Under Armour Healthbox. Under the VIVE business, the company offers a range of VR, AR, and XR devices, VR headsets, accessories, games, apps, and immersive experiences. In 2022, HTC launched VIVE Mars CamTrack, a new, highly compact virtual production product that enables studios of all sizes to create professional-grade virtual production content more easily, affordably, and flexibly than ever.
Establishment: |
2000 |
Headquarters: |
Neve Ilan, Israel |
Website: |
https://www.humaneyes.com/ |
HumanEyes Technologies Ltd. is a leading global provider of virtual reality (VR) solutions and a pioneer of lenticular printing solutions for the Graphic Arts industry. It specializes in 3D and animated content creation, display, and processing. The company leverages a portfolio of VR-related patents and technology to develop hardware, software, and cloud services fueling visual innovation. It also simplifies the capture-create-share workflow to make VR content accessible to all. With more than 70 patents in the fields of 3D and photographic 3D, HumanEyes Technologies has become an expert in VR and computer vision. In 2015, the company strengthened its foothold in the VR industry with the Vuze VR camera, the world’s first consumer virtual reality 360 3D camera, and integrated studio with simple and automatic VR movie production features.
Establishment: |
2012 |
Headquarters: |
London, the United Kingdom |
Website: |
https://www.mo-sys.com/ |
Mo-Sys Engineering Ltd. is a world-renowned disruptive industry leader and an award-winning manufacturer of virtual production solutions, virtual production training, camera tracking, image robotics, remote production, and advanced camera robotics for films, HETV, and broadcast. Its product range spans remote heads and motion control, broadcast robotics, mechanical and optical camera tracking for AR & VR, virtual production, and on-set visualization. The company has production clients in over 50 countries, including BBC, Netflix, Fox, ZDF, CNN, and ESPN. Its remote heads and robotics are used in numerous Hollywood blockbusters and HETV shows, such as Gravity, Life of Pi, Westworld, Birdman, and Tron Legacy. Mo-Sys has also delivered boundary-pushing technology for several broadcast projects, including Red Bull Air Race and Strictly Come Dancing.
Establishment: |
1993 |
Headquarters: |
California, the United States |
Website: |
https://www.nvidia.com/en-in/ |
NVIDIA Corporation is a global leader and pioneer in artificial intelligence (AI) and accelerated computing. As a full-stack computing company with data-center-scale offerings that are reshaping the industry, it offers a wide range of hardware and software products and advanced solutions for diverse industries across the world. The company provides cutting-edge technologies, such as AI, simulation, real-time ray tracing, and virtual production, for the media and entertainment industry. NVIDIA solutions for films and TVs include NVIDIA Omniverse, RTX Professional Solutions, and RTX Virtual Workstation (vWS). The world’s top film and television studios employ NVIDIA solutions to power the most advanced, visually rich feature movies and TV shows.
Establishment: |
2013 |
Website: |
http://www.panocam3d.com/ |
Panocam3d.com is mainly engaged in the research, development, and creation of the best stereoscopic and panoramic video cameras for virtual reality and 3D 360° video production. It offers various 3D 360° cameras, including head-mounted cameras - HMC 3D 360 and camera on tripod - POD 3D 360. The company also takes up clients’ virtual reality (VR) projects and creates 3D 360° videos for them in different formats for high compatibility with all VR devices. Its extensive portfolio of VR software comprises VideoStitch, Kolor, PTGui, Hugin, LiveViewRift, MaxVR, VR Player, and Whirligig.
Establishment: |
1986 |
Headquarters: |
California, the United States |
Website: |
https://www.pixar.com/ |
Pixar is a wholly owned subsidiary of The Walt Disney Company and an Academy Award®-winning film studio with world-renowned technical, creative, and production capabilities in the art of computer animation. It has created some of the most successful and beloved animated films of all time, including “Toy Story,” “Monsters, Inc.,” “Cars,” “The Incredibles,” “Ratatouille,” “WALL•E,” “Up,” “Brave,” “Inside Out,” “Coco” and “Turning Red.” The company aims to combine groundbreaking technology and world-class creative talent to produce computer-animated films with memorable characters and heartwarming stories that appeal to audiences of all ages. Pixar’s technology portfolio mainly consists of RenderMan®, an Academy Award®-winning rendering technology that excels at creating stunning imagery for VFX and feature film animation, and Universal Scene Description (USD), the first open-source software that can robustly and scalably interchange 3D scenes.
Establishment: |
1987 |
Headquarters: |
Ontario, Canada |
Website: |
https://www.sidefx.com/ |
SideFX is a global leader in procedural software and the development of 3D animation and visual effects software for films, commercials, and video games. The company’s award-winning Houdini software employs a node-based procedural approach that offers unprecedented power, flexibility, and control to digital artists. Houdini’s comprehensive set of features comprises modeling, rigging, animation, particle effects, dynamics, compositing, integrated rendering, and more. It allows users to create more content for virtual environments faster and supports the iterative process of designing these virtual worlds.
Establishment: |
1915 |
Headquarters: |
Los Angeles, the United States |
Website: |
https://www.technicolorcreative.com/ |
In 2022, Technicolor SA has evolved into two industry-leading, independent listed companies, namely Technicolor Creative Studios and Vantiva. Technicolor Creative Studios SA provides premium, award-winning VFX and animation services to the global entertainment, media, and advertising industries. It offers world-class production expertise in Film, Episodic, Gaming, Advertising, and Experiential Marketing. The company collaborates with the world’s most creative companies to produce iconic, brave, and vibrant work. Technicolor Creative Studios has a global network of studios, including The Mill, MPC, Mikros Animation, and Technicolor Games, who are leading experts in what they do.
Establishment: |
1984 |
Headquarters: |
Oxfordshire, the United Kingdom |
Website: |
https://www.vicon.com/ |
Vicon Motion Systems Limited is a global leader in motion capture cameras, software, and tailored motion capture systems for VFX, life science, engineering, virtual production, and location-based virtual reality applications. The company designs and develops its own premium motion capture technology to analyze and enhance the potential for human motion. Vicon’s hardware portfolio includes cameras, inertial sensors, VR devices, and accessories, whereas its range of software comprises Shogun, Nexus, CAPTURE.U, and Tracker.
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About Author:
Aditi Kumar Senior Content Writer at IMARC Services Private Limited Aditi is a content writer and editor at IMARC Services Private Limited with over two years of experience in market research, covering diverse sectors from information technology to healthcare, automotive, oil and gas, food and beverage, and electronics. She actively works on numerous predictive and exploratory research projects and has hands-on experience analyzing and writing about macro and micro markets. Besides writing, Aditi loves baking and reading novels. |
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