Virtual Production Market Size, Share & Industry Report 2021-2026

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Virtual Production Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global virtual production market grew at a CAGR of around 18% during 2015-2020. Looking forward, IMARC Group expects the global virtual production market to continue its strong growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use industries. These insights are included in the report as a major market contributor.

Virtual Production Market Report

Virtual production is a method of combining live-action footage and computer graphics in real-time. It relies on virtual reality (VR), augmented reality (AR), computer-generated imagery (CGI), and game-engine technologies. It is extensively utilized in filmmaking techniques, such as lensing, concept art, set dimensions, asset placement, and exact camera movements, to produce interactive content. It is also employed in other fields of the entertainment industry like live entertainment, fashion, and news reporting to provide engaging virtual experiences.

The global spread of the coronavirus disease (COVID-19) has disrupted the entertainment industry, halted film and television production, and led to the closure of theaters. As a result, virtual production is gaining widespread adoption in remote filmmaking. It helps to connect teams from different locations, sync files and feedback and offers a seamless experience by creating a digital environment. Apart from this, the rising trend of over-the-top (OTT) platforms, the escalating demand for live video streaming, and the increasing popularity of on-demand content are contributing to the market growth. Moreover, as it includes visualization, motion capture, hybrid cameras, and light emitting diode (LED) live-action, virtual production is used by art and media producers to create modern content with improved quality, increased efficiency, and reduced cost of execution. Furthermore, the increasing accessibility to state-of-the-art game engines and developments in AR and VR technologies are other factors anticipated to provide lucrative opportunities to market players in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual production market report, along with forecasts for growth at the global, regional and country-level from 2021-2026. Our report has categorized the market based on region, component, type, and end-user.

Breakup by Component:

Hardware
Software
Services

Breakup by Type:

Pre-production
Production
Post-production

Breakup by End User:

Movies
TV Series
Commercial Ads
Online Videos
Others

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being 360Rize, Adobe Inc., Autodesk Inc., BORIS FX Inc, Epic Games Inc., HTC Corporation, HumanEyes Technologies Ltd., Mo-Sys Engineering Ltd., NVIDIA Corporation, Panocam3d.com, Pixar (The Walt Disney Company), Side Effects Software Inc., Technicolor SA (Streamland Media) and Vicon Motion Systems Limited (Oxford Metrics PLC).

Key Questions Answered in This Report:

How has the global virtual production market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global virtual production market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the type?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global virtual production market and who are the key players?
What is the degree of competition in the industry?