Market Overview:
The global virtual production market grew at a CAGR of around 18% during 2015-2020. Looking forward, IMARC Group expects the global virtual production market to continue its strong growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use industries. These insights are included in the report as a major market contributor.
Virtual production is a method of combining live-action footage and computer graphics in real-time. It relies on virtual reality (VR), augmented reality (AR), computer-generated imagery (CGI), and game-engine technologies. It is extensively utilized in filmmaking techniques, such as lensing, concept art, set dimensions, asset placement, and exact camera movements, to produce interactive content. It is also employed in other fields of the entertainment industry like live entertainment, fashion, and news reporting to provide engaging virtual experiences.
The global spread of the coronavirus disease (COVID-19) has disrupted the entertainment industry, halted film and television production, and led to the closure of theaters. As a result, virtual production is gaining widespread adoption in remote filmmaking. It helps to connect teams from different locations, sync files and feedback and offers a seamless experience by creating a digital environment. Apart from this, the rising trend of over-the-top (OTT) platforms, the escalating demand for live video streaming, and the increasing popularity of on-demand content are contributing to the market growth. Moreover, as it includes visualization, motion capture, hybrid cameras, and light emitting diode (LED) live-action, virtual production is used by art and media producers to create modern content with improved quality, increased efficiency, and reduced cost of execution. Furthermore, the increasing accessibility to state-of-the-art game engines and developments in AR and VR technologies are other factors anticipated to provide lucrative opportunities to market players in the upcoming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual production market report, along with forecasts for growth at the global, regional and country-level from 2021-2026. Our report has categorized the market based on region, component, type, and end-user.
Breakup by Component:
- Hardware
- Software
- Services
Breakup by Type:
- Pre-production
- Production
- Post-production
Breakup by End User:
- Movies
- TV Series
- Commercial Ads
- Online Videos
- Others
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 360Rize, Adobe Inc., Autodesk Inc., BORIS FX Inc, Epic Games Inc., HTC Corporation, HumanEyes Technologies Ltd., Mo-Sys Engineering Ltd., NVIDIA Corporation, Panocam3d.com, Pixar (The Walt Disney Company), Side Effects Software Inc., Technicolor SA (Streamland Media) and Vicon Motion Systems Limited (Oxford Metrics PLC).
Key Questions Answered in This Report:
- How has the global virtual production market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global virtual production market?
- What are the key regional markets?
- What is the breakup of the market based on the component?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global virtual production market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Virtual Production Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Hardware
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Software
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Services
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Type
7.1 Pre-production
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Production
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Post-production
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by End User
8.1 Movies
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 TV Series
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Commercial Ads
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Videos
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 360Rize
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Adobe Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Autodesk Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 BORIS FX Inc
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Epic Games Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 HTC Corporation
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.7 HumanEyes Technologies Ltd.
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Mo-Sys Engineering Ltd.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 NVIDIA Corporation
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 Panocam3d.com
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 Pixar (The Walt Disney Company)
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 Side Effects Software Inc
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.13 Technicolor SA (Streamland Media)
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
14.3.13.3 Financials
14.3.13.4 SWOT Analysis
14.3.14 Vicon Motion Systems Limited (Oxford Metrics PLC)
14.3.14.1 Company Overview
14.3.14.2 Product Portfolio
List of Figures
Figure 1: Global: Virtual Production Market: Major Drivers and Challenges
Figure 2: Global: Virtual Production Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Virtual Production Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Virtual Production Market: Breakup by Component (in %), 2020
Figure 5: Global: Virtual Production Market: Breakup by Type (in %), 2020
Figure 6: Global: Virtual Production Market: Breakup by End User (in %), 2020
Figure 7: Global: Virtual Production Market: Breakup by Region (in %), 2020
Figure 8: Global: Virtual Production (Hardware) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Virtual Production (Hardware) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Virtual Production (Software) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Virtual Production (Software) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Virtual Production (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Virtual Production (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Virtual Production (Pre-production) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Virtual Production (Pre-production) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Virtual Production (Production) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Virtual Production (Production) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Virtual Production (Post-production) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Virtual Production (Post-production) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Virtual Production (Movies) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Virtual Production (Movies) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Virtual Production (TV Series) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Virtual Production (TV Series) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Virtual Production (Commercial Ads) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Virtual Production (Commercial Ads) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Virtual Production (Online Videos) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Virtual Production (Online Videos) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Virtual Production (Other End Uses) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Virtual Production (Other End Uses) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: North America: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: North America: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: United States: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: United States: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Canada: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Canada: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Asia-Pacific: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Asia-Pacific: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: China: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: China: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Japan: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Japan: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: India: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: India: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: South Korea: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: South Korea: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Australia: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Australia: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Indonesia: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Indonesia: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Others: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Others: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Europe: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Europe: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Germany: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Germany: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: France: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: France: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: United Kingdom: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: United Kingdom: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: Italy: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: Italy: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Spain: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Spain: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Russia: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Russia: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Others: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Others: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Latin America: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Latin America: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Brazil: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Brazil: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Mexico: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Mexico: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Others: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Others: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Middle East and Africa: Virtual Production Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Middle East and Africa: Virtual Production Market: Breakup by Country (in %), 2020
Figure 78: Middle East and Africa: Virtual Production Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Global: Virtual Production Industry: SWOT Analysis
Figure 80: Global: Virtual Production Industry: Value Chain Analysis
Figure 81: Global: Virtual Production Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Virtual Production Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Virtual Production Market Forecast: Breakup by Component (in Million US$), 2021-2026
Table 3: Global: Virtual Production Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 4: Global: Virtual Production Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 5: Global: Virtual Production Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Virtual Production Market: Competitive Structure
Table 7: Global: Virtual Production Market: Key Players