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Press Release:

Global Virtual Production Market to Grow at 11.2% During 2022-2027, Impelled by Adoption of OTT Services

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Virtual Production Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global virtual production market is expected to exhibit a CAGR of 11.2% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Virtual production (VP) relies on visual effects (VFX), virtual reality (VR), augmented reality (AR), computer-generated imagery (CGI), and game-engine technologies. It is a process wherein numerous software tools are utilized to combine live-action footage and computer graphics in real-time to produce a seamless experience for studios and the future audience. It generally undergoes three stages, which include pre-production, production, and post-production. Pre-production allows creatives to design, plan and understand shots and sequences in advance of the actual shoot. On the other hand, production, also known as principal photography, is when shooting begins and post-production helps combine audio and visual material to create a film. 

 

 
 

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Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Virtual Production Market Trends:

Significant growth in the media and entertainment industry and the increasing adoption of remote filmmaking are among the major factors positively influencing the demand for virtual production around the world. The expanding number of over-the-top (OTT) platforms, the increasing demand for live video streaming, and the rising popularity of on-demand content are also providing a thrust to the market growth. In addition, virtual production is employed in the gaming industry as it helps game developers learn about camera techniques used by the director of photography (DOP) to elevate the quality of gaming visuals. Along with this, the escalating demand for online video games on account of rising sales of smartphones and laptops and high-speed internet connectivity is creating a positive outlook for the market. Apart from this, there is a rise in the adoption of virtual production for producing numerous commercial advertisements. It is used to provide public information, communicate, and share product information, which is offering lucrative growth opportunities to leading players operating in the industry.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual production market report, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on component, type, and end user.

Breakup by Component:

 

 

 
 

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  • Hardware
  • Software
  • Services

Based on the component, the market has been segregated into hardware, software, and services.

Breakup by Type:

  • Pre-production
  • Production
  • Post-production

On the basis of the type, the market has been segmented into pre-production, production, and post-production.

Breakup by End User:

  • Movies
  • TV Series
  • Commercial Ads
  • Online Videos
  • Others

Movies dominate the market as they help in boosting mood and reducing stress.

Breakup by Region:

 

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America holds the majority of the market share due to the emerging trend of streaming content on over-the-top (OTT) platforms.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being 360Rize, Adobe Inc., Autodesk Inc., BORIS FX Inc, Epic Games Inc., HTC Corporation, HumanEyes Technologies Ltd., Mo-Sys Engineering Ltd., NVIDIA Corporation, Panocam3d.com, Pixar (The Walt Disney Company), Side Effects Software Inc., Technicolor SA (Streamland Media) and Vicon Motion Systems Limited (Oxford Metrics PLC).

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Component, Type, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 360Rize, Adobe Inc., Autodesk Inc., BORIS FX Inc, Epic Games Inc., HTC Corporation, HumanEyes Technologies Ltd., Mo-Sys Engineering Ltd., NVIDIA Corporation, Panocam3d.com, Pixar (The Walt Disney Company), Side Effects Software Inc., Technicolor SA (Streamland Media) and Vicon Motion Systems Limited (Oxford Metrics PLC)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Virtual Production Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Component
    6.1    Hardware
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Software
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Services
        6.3.1 Market Trends
        6.3.2 Market Forecast
7   Market Breakup by Type
    7.1    Pre-production
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Production
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Post-production
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by End User
    8.1    Movies
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    TV Series
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Commercial Ads
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Videos
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
            9.1.1.1 Market Trends
            9.1.1.2 Market Forecast
        9.1.2 Canada
            9.1.2.1 Market Trends
            9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
            9.2.1.1 Market Trends
            9.2.1.2 Market Forecast
        9.2.2 Japan
            9.2.2.1 Market Trends
            9.2.2.2 Market Forecast
        9.2.3 India
            9.2.3.1 Market Trends
            9.2.3.2 Market Forecast
        9.2.4 South Korea
            9.2.4.1 Market Trends
            9.2.4.2 Market Forecast
        9.2.5 Australia
            9.2.5.1 Market Trends
            9.2.5.2 Market Forecast
        9.2.6 Indonesia
            9.2.6.1 Market Trends
            9.2.6.2 Market Forecast
        9.2.7 Others
            9.2.7.1 Market Trends
            9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
            9.3.1.1 Market Trends
            9.3.1.2 Market Forecast
        9.3.2 France
            9.3.2.1 Market Trends
            9.3.2.2 Market Forecast
        9.3.3 United Kingdom
            9.3.3.1 Market Trends
            9.3.3.2 Market Forecast
        9.3.4 Italy
            9.3.4.1 Market Trends
            9.3.4.2 Market Forecast
        9.3.5 Spain
            9.3.5.1 Market Trends
            9.3.5.2 Market Forecast
        9.3.6 Russia
            9.3.6.1 Market Trends
            9.3.6.2 Market Forecast
        9.3.7 Others
            9.3.7.1 Market Trends
            9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
            9.4.1.1 Market Trends
            9.4.1.2 Market Forecast
        9.4.2 Mexico
            9.4.2.1 Market Trends
            9.4.2.2 Market Forecast
        9.4.3 Others
            9.4.3.1 Market Trends
            9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    360Rize
            14.3.1.1 Company Overview
            14.3.1.2 Product Portfolio
        14.3.2    Adobe Inc.
            14.3.2.1 Company Overview
            14.3.2.2 Product Portfolio
            14.3.2.3 Financials
            14.3.2.4 SWOT Analysis
        14.3.3    Autodesk Inc.
            14.3.3.1 Company Overview
            14.3.3.2 Product Portfolio
            14.3.3.3 Financials
            14.3.3.4 SWOT Analysis
        14.3.4    BORIS FX Inc
            14.3.4.1 Company Overview
            14.3.4.2 Product Portfolio
        14.3.5    Epic Games Inc.
            14.3.5.1 Company Overview
            14.3.5.2 Product Portfolio
        14.3.6    HTC Corporation
            14.3.6.1 Company Overview
            14.3.6.2 Product Portfolio
            14.3.6.3 Financials
        14.3.7    HumanEyes Technologies Ltd.
            14.3.7.1 Company Overview
            14.3.7.2 Product Portfolio
        14.3.8    Mo-Sys Engineering Ltd.
            14.3.8.1 Company Overview
            14.3.8.2 Product Portfolio
        14.3.9    NVIDIA Corporation
            14.3.9.1 Company Overview
            14.3.9.2 Product Portfolio
            14.3.9.3 Financials
            14.3.9.4 SWOT Analysis
        14.3.10    Panocam3d.com
            14.3.10.1 Company Overview
            14.3.10.2 Product Portfolio
        14.3.11    Pixar (The Walt Disney Company)
            14.3.11.1 Company Overview
            14.3.11.2 Product Portfolio
        14.3.12    Side Effects Software Inc
            14.3.12.1 Company Overview
            14.3.12.2 Product Portfolio
        14.3.13    Technicolor SA (Streamland Media)
            14.3.13.1 Company Overview
            14.3.13.2 Product Portfolio
            14.3.13.3 Financials
            14.3.13.4 SWOT Analysis
        14.3.14    Vicon Motion Systems Limited (Oxford Metrics PLC)
            14.3.14.1 Company Overview
            14.3.14.2 Product Portfolio

List of Figures

Figure 1: Global: Virtual Production Market: Major Drivers and Challenges
Figure 2: Global: Virtual Production Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Virtual Production Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Virtual Production Market: Breakup by Component (in %), 2021
Figure 5: Global: Virtual Production Market: Breakup by Type (in %), 2021
Figure 6: Global: Virtual Production Market: Breakup by End User (in %), 2021
Figure 7: Global: Virtual Production Market: Breakup by Region (in %), 2021
Figure 8: Global: Virtual Production (Hardware) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Virtual Production (Hardware) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Virtual Production (Software) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Virtual Production (Software) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Virtual Production (Services) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Virtual Production (Services) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Virtual Production (Pre-production) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Virtual Production (Pre-production) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Virtual Production (Production) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Virtual Production (Production) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Virtual Production (Post-production) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Virtual Production (Post-production) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Virtual Production (Movies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Virtual Production (Movies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Virtual Production (TV Series) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Virtual Production (TV Series) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Virtual Production (Commercial Ads) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Virtual Production (Commercial Ads) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Virtual Production (Online Videos) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Virtual Production (Online Videos) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Virtual Production (Other End Users) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Virtual Production (Other End Users) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: North America: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: North America: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: United States: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: United States: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Canada: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Canada: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Asia-Pacific: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Asia-Pacific: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: China: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: China: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Japan: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Japan: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: India: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: India: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: South Korea: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: South Korea: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Australia: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Australia: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Indonesia: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Indonesia: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Others: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Others: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Europe: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Europe: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Germany: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Germany: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: France: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: France: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: United Kingdom: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: United Kingdom: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Italy: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Italy: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Spain: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Spain: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Russia: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Russia: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Others: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Others: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Latin America: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Latin America: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Brazil: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Brazil: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Mexico: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Mexico: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Others: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Others: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Middle East and Africa: Virtual Production Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Middle East and Africa: Virtual Production Market: Breakup by Country (in %), 2021
Figure 78: Middle East and Africa: Virtual Production Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Global: Virtual Production Industry: SWOT Analysis
Figure 80: Global: Virtual Production Industry: Value Chain Analysis
Figure 81: Global: Virtual Production Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Virtual Production Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Virtual Production Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 3: Global: Virtual Production Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 4: Global: Virtual Production Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 5: Global: Virtual Production Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Virtual Production Market: Competitive Structure
Table 7: Global: Virtual Production Market: Key Players


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Key Questions Answered in This Report

We expect the global virtual production market to exhibit a CAGR of 11.2% during 2022-2027.

The rising applications of AR and VR technologies, along with the growing usage of virtual production methods in live entertainment, fashion, and news reporting to provide engaging virtual experiences, are primarily driving the global virtual production market.

The sudden outbreak of the COVID-19 pandemic has led to the widespread adoption of virtual production methods in remote filmmaking techniques by creating a digital environment across the entertainment industry to produce interactive content during lockdown scenarios.

Based on the component, the global virtual production market can be categorized into hardware, software, and services. Among these, software exhibits clear dominance in the market.

Based on the type, the global virtual production market has been segmented into pre-production, production, and post-production. Currently, post-production represents the largest market share.

Based on the end user, the global virtual production market can be bifurcated into movies, TV series, commercial ads, online videos, and others. Among these, movies account for the majority of the total market share.

On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global virtual production market include 360Rize, Adobe Inc., Autodesk Inc., BORIS FX Inc, Epic Games Inc., HTC Corporation, HumanEyes Technologies Ltd., Mo-Sys Engineering Ltd., NVIDIA Corporation, Panocam3d.com, Pixar (The Walt Disney Company), Side Effects Software Inc., Technicolor SA (Streamland Media), and Vicon Motion Systems Limited (Oxford Metrics PLC).

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