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Get detailed insights regarding the impact of COVID-19 on the market.
We expect the global virtual production market to exhibit a CAGR of 11.2% during 2022-2027.
The rising applications of AR and VR technologies, along with the growing usage of virtual production
methods in live entertainment, fashion, and news reporting to provide engaging virtual experiences,
are primarily driving the global virtual production market.
The sudden outbreak of the COVID-19 pandemic has led to the widespread adoption of virtual
production methods in remote filmmaking techniques by creating a digital environment across the
entertainment industry to produce interactive content during lockdown scenarios.
Based on the component, the global virtual production market can be categorized into hardware,
software, and services. Among these, software exhibits clear dominance in the market.
Based on the type, the global virtual production market has been segmented into pre-production,
production, and post-production. Currently, post-production represents the largest market share.
Based on the end user, the global virtual production market can be bifurcated into movies, TV series,
commercial ads, online videos, and others. Among these, movies account for the majority of the
total market share.
On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle
East and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global virtual production market include 360Rize, Adobe Inc.,
Autodesk Inc., BORIS FX Inc, Epic Games Inc., HTC Corporation, HumanEyes Technologies Ltd., Mo-
Sys Engineering Ltd., NVIDIA Corporation, Panocam3d.com, Pixar (The Walt Disney Company), Side
Effects Software Inc., Technicolor SA (Streamland Media), and Vicon Motion Systems Limited (Oxford
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