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Press Release:

Global Toys Market to Reach US$ 249.6 Billion by 2027, Impelled by Growing Popularity of Tech-Savvy Electronic Toys

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global toys market reached a value of US$ 156.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 249.6 Billion by 2027 exhibiting a CAGR of 7.50% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Toys are playthings used to foster learning and growth in infants and children at an early stage of their development. They also boost the intelligence quotient (IQ), increase motor development, improve concentration and creativity, and promote the personality and communication skills. They are generally made using wood, metal, textiles, polyethylene, polypropylene, ethylene-vinyl acetate (EVA), styrene-derived polymers, and technical plastics like polyamide, polycarbonate, or polymethyl methacrylate. Nowadays, leading players are introducing innovative toys manufactured using biodegradable polymers like plasticized polyvinyl chloride (PVC). They are also offering hi-tech electronic toys through online distribution channels.

 

 
 

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Toys Market Trends:

Introducing physical activity and educational toys at an early stage of a child’s development enhances their senses, imagination, and social skills. This, in confluence with the rising concerns among parents about the social and emotional development of their child, represents one of the key factors impelling the market growth. Moreover, playschools are offering science, technology, engineering, and mathematics (STEM) toys, such as boxes, blocks, musical instruments, and jigsaw puzzles, in their education to instill creativity and problem-solving skills in kids. Apart from this, the thriving e-commerce industry on account of the increasing reliance on smartphones and the growing internet penetration is driving the sales of innovative electronic and digital toys over conventional battery-operated toys. Furthermore, the increasing popularity of tech-savvy electronic toys among children as well as adults that depict action figures like Batman, Superman, Ironman, and Captain America is contributing to the market growth. Besides this, governments of numerous countries are encouraging companies to design and introduce toys based on culture, ethos, and local folklore and heroes, which is anticipated to drive the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global toys market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, age group and sales channel.

Breakup by Product Type:

 

 
 

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  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others
     

Breakup by Age Group:

  • Up to 5 Years
  • 5 to 10 Years
  • Above 10 Years
     

Breakup by Sales Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Department Stores
  • Online Stores
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Clementoni Spa, Funskool Ltd., Hasbro Inc., Lego A/S (Kirkbi A/S), Mattel Inc., Playmobil (Brandstätter Group), Pressman Toy Corporation (Goliath B.V.), Simba Dickie Group, Spin Master, Talicor Inc., Thinkfun Inc. (Ravensburger North America Inc.) and Tomy Company Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Age Group, Sales Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Clementoni Spa, Funskool Ltd., Hasbro Inc., Lego A/S (Kirkbi A/S), Mattel Inc., Playmobil (Brandstätter Group), Pressman Toy Corporation (Goliath B.V.), Simba Dickie Group, Spin Master, Talicor Inc., Thinkfun Inc. (Ravensburger North America Inc.) and Tomy Company Ltd.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Toys Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Action Figures
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Building Sets
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Dolls
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Games and Puzzles
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Sports and Outdoor Toys
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Plush
        6.6.1 Market Trends
        6.6.2 Market Forecast
    6.7    Others
        6.7.1 Market Trends
        6.7.2 Market Forecast
7    Market Breakup by Age Group
    7.1    Up to 5 Years
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    5 to 10 Years
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Above 10 Years
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Sales Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Specialty Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Department Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Clementoni Spa
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    Funskool Ltd.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Hasbro Inc.
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Lego A/S (Kirkbi A/S)
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
           14.3.4.3 SWOT Analysis
        14.3.5    Mattel Inc.
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    Playmobil (Brandstätter Group)
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    Pressman Toy Corporation (Goliath B.V.)
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Simba Dickie Group
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Spin Master
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
        14.3.10    Talicor Inc.
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
        14.3.11    Thinkfun Inc. (Ravensburger North America Inc.)
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
        14.3.12    Tomy Company Ltd.
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio
           14.3.12.3 Financials

List of Figures

Figure 1: Global: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Toys Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Toys Market: Breakup by Product Type (in %), 2021
Figure 5: Global: Toys Market: Breakup by Age Group (in %), 2021
Figure 6: Global: Toys Market: Breakup by Sales Channel (in %), 2021
Figure 7: Global: Toys Market: Breakup by Region (in %), 2021
Figure 8: Global: Toys (Action Figures) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Toys (Action Figures) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Toys (Building Sets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Toys (Building Sets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Toys (Dolls) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Toys (Dolls) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Toys (Games and Puzzles) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Toys (Games and Puzzles) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Toys (Sports and Outdoor Toys) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Toys (Sports and Outdoor Toys) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Toys (Plush) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Toys (Plush) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Toys (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Toys (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Toys (Up to 5 Years) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Toys (Up to 5 Years) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Toys (5 to 10 Years) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Toys (5 to 10 Years) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Toys (Above 10 Years) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Toys (Above 10 Years) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Toys (Specialty Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Toys (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Toys (Department Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Toys (Department Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Toys (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Toys (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Toys (Other Sales Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Toys (Other Sales Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: North America: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: North America: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: United States: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: United States: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Canada: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Canada: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Asia-Pacific: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Asia-Pacific: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: China: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: China: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Japan: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Japan: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: India: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: India: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: South Korea: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: South Korea: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Australia: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Australia: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Indonesia: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Indonesia: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Others: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Others: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Europe: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Europe: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Germany: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Germany: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: France: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: France: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: United Kingdom: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: United Kingdom: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Italy: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Italy: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Spain: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Spain: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Russia: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Russia: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Others: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Others: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Latin America: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Latin America: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Brazil: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Brazil: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Mexico: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Mexico: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Others: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Others: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Middle East and Africa: Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Middle East and Africa: Toys Market: Breakup by Country (in %), 2021
Figure 86: Middle East and Africa: Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Global: Toys Industry: SWOT Analysis
Figure 88: Global: Toys Industry: Value Chain Analysis
Figure 89: Global: Toys Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Toys Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Toys Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Toys Market Forecast: Breakup by Age Group (in Million US$), 2022-2027
Table 4: Global: Toys Market Forecast: Breakup by Sales Channel (in Million US$), 2022-2027
Table 5: Global: Toys Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Toys Market: Competitive Structure
Table 7: Global: Toys Market: Key Players

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Key Questions Answered in This Report

The global toys market was valued at US$ 156.5 Billion in 2021.

We expect the global toys market to exhibit a CAGR of 7.50% during 2022-2027.

The growing demand for educational toys to enhance the social, emotional, and academic
development of the children is primarily driving the global toys market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of toys.

Based on the product type, the global toys market can be categorized into action figures, building
sets, dolls, games and puzzles, sports and outdoor toys, plush, and others. Among these, sports and
outdoor toys hold the majority of the total market share.

Based on the age group, the global toys market has been segmented into up to 5 years, 5 to 10
years, and above 10 years. Currently, 5 to 10 years age group exhibits clear dominance in the
market.

Based on the sales channel, the global toys market can be bifurcated into supermarkets and
hypermarkets, specialty stores, department stores, online stores, and others. Among these, specialty
stores currently represent the largest market share.

On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle
East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global toys market include Clementoni Spa, Funskool Ltd., Hasbro
Inc., Lego A/S (Kirkbi A/S), Mattel Inc., Playmobil (Brandstätter Group), Pressman Toy Corporation
(Goliath B.V.), Simba Dickie Group, Spin Master, Talicor Inc., Thinkfun Inc. (Ravensburger North
America Inc.), and Tomy Company Ltd.

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