Tracking-as-a-Service Market Report by Component (Software, Service), Type (Cloud-based, On-premises), Asset Type (Electronics and IT Assets, In-Transit Equipment, Manufacturing Assets, and Others), Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), End Use Industry (Retail, Manufacturing, E-commerce, Transportation and Logistics, Healthcare, and Others), and Region 2024-2032

Tracking-as-a-Service Market Report by Component (Software, Service), Type (Cloud-based, On-premises), Asset Type (Electronics and IT Assets, In-Transit Equipment, Manufacturing Assets, and Others), Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), End Use Industry (Retail, Manufacturing, E-commerce, Transportation and Logistics, Healthcare, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A4944
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Tracking-as-a-Service Market Size:

The global tracking-as-a-service market size reached US$ 1.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.4 Billion by 2032, exhibiting a growth rate (CAGR) of 14.23% during 2024-2032. The market is experiencing steady growth driven by significant growth in the transportation and logistics industry, rapid technological advancements, the rising integration of connected devices with Internet of Things (IoT), and growing implementation of government initiatives to install GPS tracking systems in novel vehicles.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 1.9 Billion
Market Forecast in 2032
US$ 6.4 Billion
Market Growth Rate 2024-2032 14.23%

Tracking-as-a-Service Market Analysis:

  • Market Growth and Size: The market is experiencing robust growth, driven by the increasing adoption of real-time tracking solutions across various industries. The market size is expanding as businesses recognize the value of efficient asset management, logistics optimization, and enhanced operational visibility.
  • Major Market Drivers: Key drivers fueling the market include the rising demand for supply chain optimization, the need for enhanced security and accountability, and the proliferation of Internet of Things (IoT) technologies. These factors collectively contribute to the market's sustained growth and widespread adoption.
  • Technological Advancements: Continuous technological advancements, including the integration of artificial intelligence, machine learning, and advanced analytics, are reshaping the service landscape. Innovations in sensor technology and connectivity solutions further propel the market forward, enabling more sophisticated tracking capabilities with real-time data processing.
  • Industry Applications: Tracking-as-a-service finds versatile applications across industries such as logistics, manufacturing, healthcare, and retail. Businesses leverage tracking solutions to improve supply chain efficiency, optimize production processes, enhance patient care, and streamline inventory management, showcasing the broad and impactful reach of these services.
  • Key Market Trends: Key trends in the market include the growing emphasis on cloud-based solutions for scalability, the integration of blockchain for enhanced data security, and the rising adoption of edge computing to enable faster data processing. These trends underscore the market's adaptability to emerging technologies.
  • Geographical Trends: Geographically, the market exhibits varying trends, with North America and Asia-Pacific leading in terms of technological adoption and market growth. European businesses prioritize compliance with stringent regulations, contributing to a distinct set of trends. Latin America and the Middle East and Africa witness rising demand driven by expanding industries and technological advancements.
  • Competitive Landscape: The market boasts a competitive landscape with key players focusing on innovation, partnerships, and mergers to strengthen their market presence. Continuous investments in research and development contribute to the evolution of advanced tracking solutions, fostering healthy competition among industry leaders.
  • Challenges and Opportunities: Challenges in the market include data privacy concerns, interoperability issues, and the need for standardization. However, these challenges present opportunities for the development of secure and standardized tracking solutions, along with the potential for market consolidation through strategic partnerships.
  • Future Outlook: The future outlook for the market is promising, driven by the ongoing digitization of industries and the increasing importance of real-time visibility in business operations. The market is poised for further expansion, with a focus on innovative solutions and broader integration of tracking services across diverse sectors.

Global Tracking-as-a-Service Market

Tracking-as-a-Service Market Trends:

Increasing demand for precision and efficiency

This solution is witnessing significant growth due to the escalating demand for precision and efficiency in various industries. Businesses are increasingly recognizing the value of real-time tracking solutions to optimize their operations. Industries such as logistics, supply chain, and transportation benefit from TaaS by gaining insights into the location and status of assets, leading to streamlined processes, reduced costs, and improved overall efficiency. As the global economy becomes more interconnected, the need for accurate and timely tracking services continues to drive the expansion of the TaaS market. Moreover, the rising complexity of supply chain networks in today's globalized economy amplifies the importance of this service. With supply chains extending across multiple geographies, TaaS facilitates end-to-end visibility, enabling businesses to mitigate risks associated with delays, theft, or disruptions. Additionally, regulatory compliance is emerging as a key driver for TaaS adoption, particularly in industries such as pharmaceuticals and perishable goods transportation.

Advancements in IoT technology

The rapid advancements in Internet of Things (IoT) technology play a pivotal role in propelling the market forward. The integration of IoT devices, such as GPS-enabled sensors and RFID tags, enables comprehensive tracking capabilities across diverse sectors. These devices provide a wealth of data, allowing businesses to make informed decisions, enhance resource utilization, and improve customer satisfaction. Furthermore, the continuous evolution of IoT technology is not only expanding the scope of this service but also driving innovation within the market. The integration of advanced sensors, coupled with machine learning algorithms, enhances the predictive capabilities of TaaS solutions. Businesses can not only track the current location of assets but also predict potential issues, such as equipment failures or maintenance needs before they occur. Moreover, the synergy between IoT and data analytics is creating new opportunities for data-driven insights. TaaS providers leverage the vast amounts of data generated by IoT devices to offer actionable analytics, empowering businesses to optimize their processes further.

Growing emphasis on fleet management

Fleet management is a crucial aspect for businesses operating in industries like transportation, delivery services, and field services. Tracking-as-a-Service is becoming integral to effective fleet management, allowing companies to monitor vehicle locations, optimize routes, and ensure timely deliveries. The rising emphasis on sustainability and cost reduction in fleet operations is driving the demand for TaaS solutions that offer real-time tracking, predictive maintenance, and fuel efficiency insights. The ability to enhance overall fleet performance and compliance with environmental standards makes TaaS a compelling choice for organizations seeking to modernize their operations. This data-driven approach is particularly valuable where real-time insights into production workflows and asset performance can lead to substantial improvements in productivity and quality control.




Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Tracking-as-a-Service Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, type, asset type, enterprise size, and end use industry.

Breakup by Component:




Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Software
  • Service

Software accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes software and service. According to the report, software represented the largest segment.

Software is a major part of TaaS platforms, enabling users to access transportation services through apps or websites. These platforms connect users with transportation options, handle bookings, process payments, and provide customer support. The user-friendliness, efficiency, and reliability of these platforms are largely dependent on the underlying software. Software algorithms analyze large volumes of data in real-time to optimize routes for efficiency, reduce waiting times, and predict areas with high demand. This enhances operational efficiency and customer satisfaction. It is also used for the management of vehicle fleets for ensuring the reliability and safety of the vehicles in the TaaS network.

On the other hand, the service segment within the tracking-as-a-service market is marked by a range of offerings, including implementation, customization, maintenance, and support. Service providers play a pivotal role in ensuring seamless integration and optimal performance of tracking solutions, tailoring them to meet the specific needs of their clients. As the demand for comprehensive tracking-as-a-service solutions continues to grow, both software and service components contribute synergistically to the market's expansion, fostering innovation and efficiency across various sectors.

Breakup by Type:

  • Cloud-based
  • On-premises

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes cloud-based and on-premises.

Cloud technology allows TaaS providers to scale their services according to demand. This scalability is essential in transportation, where demand can fluctuate significantly due to factors like time of day, weather, special events, and changing consumer habits. TaaS generates vast amounts of data from various sources such as GPS, traffic patterns, user preferences, and vehicle performance. Cloud computing offers the computational power and storage capacity necessary to process and analyze this data. This analysis can lead to optimized routes, reduced fuel consumption, and improved overall efficiency.

On the contrary, on-premises tracking solutions provide organizations with direct control over their data and infrastructure, appealing to those with specific security and compliance requirements. This type offers a localized approach, ensuring sensitive tracking information remains within the confines of the organization's physical premises. As businesses navigate their preferences for cloud-based agility or on-premises control, the tracking-as-a-service market continues to evolve to accommodate diverse deployment needs and preferences.

Breakup by Asset Type:

  • Electronics and IT Assets
  • In-Transit Equipment
  • Manufacturing Assets
  • Others

The report has provided a detailed breakup and analysis of the market based on the asset type. This includes electronics and IT assets, in-transit equipment, manufacturing assets, and others.

Modern vehicles, especially those used in TaaS fleets, are equipped with advanced electronics and telematics systems. These systems enable real-time tracking, diagnostics, and data collection, essential for efficient fleet management and maintenance. The backbone of TaaS models like Uber, Lyft, and other ride-sharing services is the software applications that connect drivers with passengers. These apps require sophisticated IT infrastructure, including servers, databases, and user interface design. The future of TaaS is closely tied to the development of autonomous vehicle technology. Electronics and IT assets are critical in this realm, from sensors and onboard computers to the software algorithms that drive autonomous decision-making.

On the other hand, the rise in e-commerce and global supply chains has increased the need for efficient transportation solutions. In-transit equipment such as GPS trackers, temperature control units, and other monitoring tools are crucial for ensuring the safe and timely delivery of goods, especially for perishable or sensitive products. In-transit equipment allows for real-time tracking and management of transportation assets. This capability is crucial for logistics companies to optimize routes, reduce idle times, and improve overall asset utilization. It helps in reducing transportation costs and enhancing customer satisfaction through timely deliveries.

Moreover, in the manufacturing assets domain, tracking services play a pivotal role in enhancing production efficiency by monitoring machinery and equipment within facilities. The focus lies on reducing downtime, improving maintenance scheduling, and overall, elevating productivity across manufacturing operations. As the market evolves, it continues to provide tailored solutions for each asset type, addressing the unique challenges and requirements of electronics, logistics, and manufacturing industries.

Breakup by Enterprise Size:

  • Large Enterprises
  • Small and Medium-sized Enterprises

Large enterprises represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the enterprise size. This includes large and small & medium-sized enterprises. According to the report, large enterprises represented the largest segment.

Large enterprises typically have extensive operations, often spread across multiple locations and countries. This scale demands robust, scalable, and efficient technology solutions that can be effectively managed and maintained. TaaS offers these organizations the ability to streamline their technology infrastructure, ensuring consistency and reliability across all operations. These enterprises often require advanced technology solutions to maintain their competitive edge. TaaS providers can offer cutting-edge technologies, including AI, cloud computing, and big data analytics, without the enterprise needing to invest heavily in developing these technologies in-house.

On the other hand, for SMEs, tracking-as-a-service offers more compact and cost-effective solutions tailored to their scale. These solutions empower smaller businesses with the tools needed for efficient asset management, logistics, and supply chain operations, contributing to overall competitiveness and growth. The market's segmentation by enterprise size reflects its adaptability to the diverse requirements of businesses across the spectrum.

Breakup by End Use Industry:

  • Retail
  • Manufacturing
  • E-commerce
  • Transportation and Logistics
  • Healthcare
  • Others

Transportation and logistics represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the end use industry. This includes retail, manufacturing, e-commerce, transportation and logistics, healthcare, and others. According to the report, transportation and logistics represented the largest segment.

In the transportation and logistics sector, real-time tracking is indispensable. These solutions offer precise visibility into the movement of goods, optimizing route planning, and minimizing delays. Logistics companies benefit from improved efficiency, reduced operational costs, and enhanced customer satisfaction. By leveraging tracking technology, they can proactively manage and address challenges, such as route diversions or unexpected delays, ensuring a streamlined and responsive supply chain operation. Tracking solutions in logistics is vital for maintaining high standards of cargo care and optimizing resource allocation.

On the other hand, retail leverages tailored solutions for optimal inventory management. Tracking services ensure precise stock levels, aligning with demand and enhancing overall operational efficiency. Real-time insights into inventory movement, stock replenishment, and demand patterns empower retailers to streamline their supply chains, minimize losses, and meet customer expectations efficiently. The retail sector benefits significantly from tracking solutions that offer actionable data for strategic decision-making, contributing to a competitive edge in the market.

Within the manufacturing sector, these solutions play a pivotal role in optimizing production processes. Real-time tracking of machinery and equipment reduces downtime, streamlines maintenance schedules, and enhances overall resource utilization. These solutions provide manufacturers with insights into the entire production lifecycle, improving efficiency, and ensuring seamless operations. By integrating tracking technology, manufacturers can achieve cost-effectiveness, better quality control, and heightened productivity, contributing to their competitiveness in the market.

Moreover, e-commerce depends on precise order fulfillment, and the service is instrumental in optimizing this crucial process. These solutions offer real-time visibility into the entire logistics and supply chain network, ensuring timely deliveries and bolstering customer satisfaction. E-commerce companies leverage tracking services to monitor shipment movements, predict delivery times accurately, and address potential issues promptly. The result is an enhanced customer experience, increased operational efficiency, and a competitive advantage in the highly dynamic and demanding E-commerce landscape.

Furthermore, the healthcare industry relies on tracking solutions for efficient equipment and patient monitoring. Tracking-as-a-service provides real-time insights into the location and status of medical equipment, enhancing asset utilization and reducing the risk of equipment loss. Patient tracking systems contribute to improved care coordination, ensuring timely responses to patient needs. The healthcare sector benefits from heightened operational efficiency, cost-effectiveness, and improved patient outcomes through the integration of tracking technology into its processes.

Breakup by Region:




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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the largest tracking-as-a-service market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America stands as a key region driving innovation and adoption. The region's technologically advanced landscape embraces tracking solutions across various industries, from logistics to healthcare. With a focus on optimizing supply chains and enhancing operational efficiency, North American businesses leverage tracking services to gain real-time insights and maintain a competitive edge in their respective markets. This region boasts a highly developed technological infrastructure that has seamlessly integrated tracking solutions into a multitude of industries, ranging from logistics to healthcare. By harnessing tracking services, these enterprises gain access to invaluable real-time data, empowering them to make informed decisions and remain at the forefront of their respective markets.

The Asia-Pacific region plays a pivotal role in the growth of the market, with a dynamic business landscape and a surge in technological adoption. Businesses in Asia-Pacific, spanning industries such as manufacturing, e-commerce, and logistics, deploy tracking solutions to streamline operations, reduce costs, and meet the demands of a rapidly expanding market. The region's commitment to technological advancements positions it as a significant contributor to the global tracking-as-a-service ecosystem.

In the sophisticated business environment of Europe, the market thrives as organizations prioritize efficiency and innovation. European businesses across retail, manufacturing, and logistics sectors embrace tracking solutions to optimize their operations. The region's stringent regulatory environment also underscores the importance of reliable tracking services for compliance and accountability, driving the adoption of advanced tracking-as-a-service offerings.

Latin America experiences a growing demand for these solutions, driven by expanding industries like e-commerce, transportation, and manufacturing. Businesses in the region leverage tracking services to enhance supply chain visibility, improve logistics efficiency, and meet the evolving demands of a competitive market. Latin America's embrace of technology underscores the role of tracking services in fostering operational excellence and market competitiveness.

The Middle East and Africa witness the integration of these solutions as businesses seek to optimize their operations and improve competitiveness. With a focus on sectors such as healthcare, logistics, and manufacturing, businesses in this region adopt tracking services to enhance efficiency and address logistical challenges. The unique demands of the Middle East and Africa's diverse industries contribute to the growth and customization of tracking solutions in this region, reflecting a commitment to technological advancements.

Leading Key Players in the Tracking-as-a-Service Industry:

The key players in the market are driving growth through strategic initiatives that capitalize on emerging technologies and market demands. These industry leaders invest heavily in research and development to enhance the functionalities of their TaaS solutions, staying ahead of the technological curve. Collaborations and partnerships with IoT device manufacturers and technology integrators allow them to integrate cutting-edge hardware seamlessly into their tracking platforms, providing clients with innovative and comprehensive solutions. Market leaders are also expanding their global footprint through strategic acquisitions and alliances, ensuring a wider reach and better service coverage. By offering customizable and scalable TaaS solutions, these players cater to the diverse needs of industries ranging from logistics to healthcare, solidifying their position in the market. Additionally, continuous efforts in marketing and educating potential clients about the benefits of TaaS contribute to market growth by increasing awareness and driving adoption.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • AT&T Inc.
  • Datalogic S.p.A. (Hydra S.p.A.)
  • Geotab Inc.
  • Honeywell International Inc.
  • Mojix Inc.
  • Motorola Solutions Inc.
  • PCCW Solutions
  • Spider Tracks Limited
  • Topcon Corporation
  • Trimble Inc.
  • Verizon Communications Inc.
  • WABCO Digital Solutions
  • Zebra Technologies Corp

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

  • July 11, 2022: AT&T Inc. delivered a pan-European network for Nippon gases.
  • January 12, 2024: Datalogic S.p.A. unveiled breakthrough scanners with embedded AI solutions at NRF 2024.
  • January 9, 2024: Geotab Inc., announced the Geotab Sustainability Alliance, a group of solution and service providers dedicated to creating cutting-edge solutions that help fleets operate efficiently and reduce their carbon footprint.

Tracking-as-a-Service Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Component
  • Type
  • Asset Type
  • Enterprise Size
  • End Use Industry
  • Region
Components Covered Software, Service
Types Covered Cloud-based, On-premises
Asset Types Covered Electronics and IT Assets, In-Transit Equipment, Manufacturing Assets, Others
Enterprise Sizes Covered Large Enterprises, Small and Medium-sized Enterprises
End Use Industries Covered Retail, Manufacturing, E-commerce, Transportation and Logistics, Healthcare, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered AT&T Inc., Datalogic S.p.A. (Hydra S.p.A.), Geotab Inc., Honeywell International Inc., Mojix Inc., Motorola Solutions Inc., PCCW Solutions, Spider Tracks Limited, Topcon Corporation, Trimble Inc., Verizon Communications Inc., WABCO Digital Solutions, Zebra Technologies Corp, etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the tracking-as-a-service market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global tracking-as-a-service market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the tracking-as-a-service industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global tracking-as-a-service market was valued at US$ 1.9 Billion in 2023.

We expect the global tracking-as-a-service market to exhibit a CAGR of 14.23% during 2024-2032.

The rising adoption of tracking-as-a-service solutions across numerous enterprises to track the exchange of information and prevent unauthorized access to sensitive data among the employees is primarily driving the global tracking-as-a-service market.

The sudden outbreak of the COVID-19 pandemic has led to the growing demand for the tracking-as-a-service solutions across the medical sector to monitor wearable medical devices and offer timely assistance in case of emergencies.

Based on the component, the global tracking-as-a-service market can be categorized into software and service, where software currently holds the majority of the total market share.

Based on the enterprise size, the global tracking-as-a-service market has been segmented into large enterprises and small and medium-sized enterprises. Currently, large enterprises exhibit a clear dominance in the market.

Based on the end use industry, the global tracking-as-a-service market can be bifurcated into retail, manufacturing, e-commerce, transportation and logistics, healthcare, and others. Among these, the transportation and logistics industry accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global tracking-as-a-service market include AT&T Inc., Datalogic S.p.A. (Hydra S.p.A.), Geotab Inc., Honeywell International Inc., Mojix Inc., Motorola Solutions Inc., PCCW Solutions, Spider Tracks Limited, Topcon Corporation, Trimble Inc., Verizon Communications Inc., WABCO Digital Solutions, and Zebra Technologies Corp.

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Tracking-as-a-Service Market Report by Component (Software, Service), Type (Cloud-based, On-premises), Asset Type (Electronics and IT Assets, In-Transit Equipment, Manufacturing Assets, and Others), Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), End Use Industry (Retail, Manufacturing, E-commerce, Transportation and Logistics, Healthcare, and Others), and Region 2024-2032
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