According to the latest report by IMARC Group, titled "North America Tuna Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the North America tuna market is expected to grow at a CAGR of 2.1% during 2022-2027. Tuna belongs to the Thunnini family of saltwater fish that inhabit the ocean. This fish is generally at a higher position in the food chain due to its larger size and excellent swimming skills. It is an agile and active predator that has a sleek and streamlined body, which is capable of maintaining a body temperature higher than that of its surrounding water. It is widely consumed across North America due to its essential nutrient contents, including omega fatty acids, vitamins, minerals and protein that are beneficial for preventing anemia while promoting heart health. As a result, it is considered to be one of the most important commercially available fish in the marine ecosystem.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
North America Tuna Market Trends:
The market in North America is primarily driven by the escalating consumption of seafood among the masses. This is supported by the rising health consciousness and the changing dietary patterns of individuals that have led to the growing demand for tuna fish in the region. Along with this, the increasing preference for protein-rich diets among the masses is also creating a positive outlook for the market. Moreover, the easy product availability via online and offline organized retail channels is providing a boost to the sales of tuna. In addition to this, the widespread availability of tuna fish in frozen variants and the augmenting utilization of canned tuna in the preparation of multiple dishes are contributing to the growth of the market. Furthermore, extensive research and development (R&D) activities conducted by key players in order to reduce the disease threats have propelled tuna production and processing across the region. Other factors, including the development of aggressive marketing strategies and promotional campaigns by key players and the growing awareness regarding the health benefits of tuna fish among individuals, are also impacting the market growth favorably across North America.
- On the basis of the species, the market has been categorized into skipjack, yellowfin, albacore, bigeye and bluefin.
- Based on the product type, the market has been segmented into canned, frozen and fresh.
- On the basis of the region, the market has been divided into the United States and Canada.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
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