The Turkey alternative data market size reached USD 77.98 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,172.27 Million by 2033, exhibiting a growth rate (CAGR) of 35.14% during 2025-2033. Rapid fintech expansion, soaring digital payments and e‑commerce activity, government-driven digital infrastructure, and growing demand from BFSI and healthcare sectors for real-time analytics are key drivers enhancing data monetization efforts and expanding the Turkey alternative data market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 77.98 Million |
Market Forecast in 2033 | USD 1,172.27 Million |
Market Growth Rate 2025-2033 | 35.14% |
Data Monetization Across Industries
Turkey alternative data market growth is propelled by increasing recognition of data’s commercial potential. Sectors such as BFSI, retail, telecommunications, manufacturing, healthcare, and energy actively leverage data monetization. Recent industry reports project a compound annual growth rate of 25.8% for Turkey’s data monetization market from 2025–2031. Companies now routinely convert digital wallets, consumer behavior, IoT, and telemetry into actionable insights. These methods enable firms to optimize operations, tailor products, and generate new revenue streams, establishing a solid foundation for broader adoption of alternative datasets.
Digital Payments & E‑commerce Data Aggregation
As of January 2025, Turkey recorded around 80.7 million cellular mobile connections, accounting for 92.1% of its total population. The rise in smartphone usage, coupled with the widespread adoption of digital wallets and payment platforms such as Papara and iyzico, has driven a notable increase in cashless transactions across the country. This expanded digital footprint, covering payments, mobile usage, and online shopping, supplies a rich reservoir of alternative data. Financial platforms are leveraging this data for credit scoring, fraud detection, and personalized lending. As peer-to-peer lending also gains regulatory traction, non-traditional data is increasingly vital to support underbanked customers. This trend underscores how transactional and behavioral data is central to Turkey alternative data market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.
Data Type Insights:
The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.
Industry Insights:
A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.
End User Insights:
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Data Types Covered | Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others |
Industries Covered | Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others |
End Users Covered | Hedge Fund Operators, Investment Institutions, Retail Companies, Others |
Regions Covered | Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: