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UAE Beauty and Personal Care Products Market Report by Type (Conventional, Organic), Product (Skin Care, Hair Care, Color Cosmetics, Fragrances, and Others), Pricing (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-commerce, and Others), End User (Male, Female), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A23479
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UAE Beauty and Personal Care Products Market Overview:
The UAE beauty and personal care products market size is projected to exhibit a growth rate (CAGR) of 5.70% during 2024-2032. The market United Arab Emirates is propelled by the notable growth of e-commerce, the expanding impact of social media, the rising focus on natural and high-quality products, and a wide array of product offers meeting different customer demands in this competitive landscape.
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Report Attribute
|
Key Statistics
|
|---|---|
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Base Year
|
2023 |
|
Forecast Years
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2024-2032
|
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Historical Years
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2018-2023
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| Market Growth Rate (2024-2032) | 5.70% |
UAE Beauty and Personal Care Products Market Trends:
E-commerce Expansion:
The e-commerce platform expansion has sparked a transformative shift in the beauty retail sector within the UAE, heralding a new era of ease and accessibility for customers. According to the International Trade Administration, the UAE's beauty and personal care market revenues reached $1.3 billion in 2022 and e-commerce channels contributed significantly, accounting for 24% of the total. It reveals that the personal care segment holds the largest share, amounting to $518.8 million. In addition, fragrances at $142.7 million, skincare items at $292.5 million, and cosmetics at $174.5 million, in close succession. Furthermore, top online marketplaces become virtual hotspots for cosmetics and personal hygiene goods due to their vast product portfolios that provide various options, from regional favorites to well-known global names. This extensive assortment caters to the varied preferences of consumers but also fosters a competitive pricing environment, further enhancing the allure of online shopping. Consequently, the surge in e-commerce has acted as a stimulant for the expansion of the beauty market in the United Arab Emirates, increasing consumer curiosity and pushing the sector to unprecedented levels. The future of beauty retail in the UAE is expected to undergo additional development and enrichment with innovative internet platforms changing offers to attract customers.
Social Media Influence:
Social media has emerged as a powerful force in shaping consumer behavior and increasing demand for beauty and personal care products within the UAE. Additionally, the notable level of internet penetration, especially in the younger age group, and social media platforms like YouTube and Instagram influence product preferences and cosmetic trends. As reported by Freedom House the internet speeds are reliable and by May 2023, median download speeds for mobile and broadband connections were recorded at 181.79 megabits per second (Mbps) and 220.61 Mbps, respectively. Similarly, for mobile and broadband connections, the corresponding median upload speeds were 23.09 Mbps and 99.48 Mbps, respectively. According to the International Institute for Management Development’s World Digital Competitiveness Ranking 2022, the United Arab Emirates holds the top position globally for wireless broadband and internet usage. At present, influencers and businesses frequently work together to produce sponsored content which allows influencers to easily include product promotion into their posts and videos while maintaining their authenticity and relatability, building followers' confidence in the items they recommend. Thus, social media's widespread reach and presence have changed the face of beauty retail in the United Arab Emirates by opening up new channels for customer contact, brand engagement, and product discovery.
UAE Beauty and Personal Care Products Market News:
- February 2023: Bayer has introduced its latest skincare line, Bepanthen Derma Skin Care in the UAE after a successful debut in Saudi Arabia. It is specifically designed for sensitive and dry skin types, this dermatologically tested range includes moisturizers and cleansers for daytime and nighttime use.
- December 2023: Ghanya Cosmetics, introduced a luxurious cruelty-free skin-care line in the UAE. Ghanya Cosmetics presents a range of five meticulously crafted products designed to indulge and revitalize, asserting that radiant skin is the ultimate adornment. For instance, absolute cream is a breakthrough formula enriched with Plant Stem Cells. This marvel effectively addresses pigmentation, enhances facial tone, and acts as a potent anti-aging hydrator. Complementing this is the age-defying booster, a lightweight serum infused with the power of plant stem cells which efficiently tackles aging signs and Rosacea. both the age-defying booster and absolute cream, formulated with aloe vera, offer a versatile solution, streamlining skincare routines by serving as multi-purpose creams for the eyes, face, neck, and decolletage, ensuring comprehensive care day and night.
UAE Beauty and Personal Care Products Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, product, pricing, distribution channel, and end user.
Type Insights:
- Conventional
- Organic
The report has provided a detailed breakup and analysis of the market based on the type. This includes conventional and organic.
Product Insights:
- Skin Care
- Hair Care
- Color Cosmetics
- Fragrances
- Others
A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes skin care, hair care, color cosmetics, fragrances, and others.
Pricing Insights:
- Mass Products
- Premium Products
The report has provided a detailed breakup and analysis of the market based on the pricing. This includes mass products and premium products.
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- E-commerce
- Others
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, e-commerce, and others.
End User Insights:
- Male
- Female
The report has provided a detailed breakup and analysis of the market based on the end user. This includes male and female.
Region Insights:
- Dubai
- Abu Dhabi
- Sharjah
- Others
The report has also provided a comprehensive analysis of all the major regional markets, which include Dubai, Abu Dhabi, Sharjah, and Others.
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
UAE Beauty and Personal Care Products Market Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
|
| Types Covered | Conventional, Organic |
| Products Covered | Skin Care, Hair Care, Color Cosmetics, Fragrances, Others |
| Pricings Covered | Mass Products, Premium Products |
| Distribution Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, E-Commerce, Others |
| End Users Covered | Male, Female |
| Regions Covered | Dubai, Abu Dhabi, Sharjah, Others |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the UAE beauty and personal care products market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the UAE beauty and personal care products market?
- What is the breakup of the UAE beauty and personal care products market on the basis of type?
- What is the breakup of the UAE beauty and personal care products market on the basis of product?
- What is the breakup of the UAE beauty and personal care products market on the basis of pricing?
- What is the breakup of the UAE beauty and personal care products market on the basis of distribution channel?
- What is the breakup of the UAE beauty and personal care products market on the basis of end user?
- What are the various stages in the value chain of the UAE beauty and personal care products market?
- What are the key driving factors and challenges in the UAE beauty and personal care products?
- What is the structure of the UAE beauty and personal care products market and who are the key players?
- What is the degree of competition in the UAE beauty and personal care products market?
Key Benefits for Stakeholders:
- IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UAE beauty and personal care products market from 2018-2032.
- The research report provides the latest information on the market drivers, challenges, and opportunities in the UAE beauty and personal care products market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UAE beauty and personal care products industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.
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