The UAE Perfume market was worth US$ 440 Million in 2018. The market is further projected to reach US$ 750 Million by 2024, growing at a CAGR of 9.3% during 2018-2024. In the UAE, perfumes were traditionally produced manually and then sold in the local marketplace, The last few decades, however, have witnessed major changes in the industry, with the UAE now establishing itself as a major global player in the perfume industry. The region now represents one of the major producers and exporters of perfume across the globe.
The region has also witnessed an evolution in terms of western brands setting up there bases in the region and developing products that are a blend of both Arabic and Western influence.
UAE Perfume Market Trends
Market Breakup by Price:
On the basis of price, the UAE perfume market is segmented as premium products and mass products. Presently, premium products exhibit a clear dominance in the market. While mass products are inexpensive and widely available, premium products are predominantly associated with self-esteem.
Market Breakup by Gender:
Based on the gender, the market has been classified as male, female and unisex. Unisex perfumes currently represent the largest segment as these can be used by both male and female users.
Market Breakup by Product
On the basis of product, the market is segregated as Arabic, French and others.
The market is highly concentrated in nature with the presence of few well-established manufacturers which together account for the majority of the market share. This makes it difficult for small players or new entrants to survive in the industry.
This report provides a deep insight into the UAE perfume market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the UAE perfume industry in any manner.
Key Questions Answered in This Report:
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