The UAE toys market size reached USD 569.70 Million in 2024. Looking forward, the market is expected to reach USD 1,092.73 Million by 2033, exhibiting a growth rate (CAGR) of 6.73% during 2025-2033. The market is driven by rising disposable incomes, growing demand for educational and tech-based toys, and expanding population of young families. E-commerce growth and the presence of global toy brands further enhance product accessibility and variety. These trends collectively contribute to evolving consumer preferences and competitive dynamics, fueling the overall UAE toys market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 569.70 Million |
Market Forecast in 2033 | USD 1,092.73 Million |
Market Growth Rate 2025-2033 | 6.73% |
Rising Disposable Income and Growing Youth Population
The UAE's high per capita income and stable economic environment contribute significantly to increased spending on children's toys. Families are more willing to invest in premium, branded, and educational products that offer greater value. This demand is further driven by the growing population of young families and children, which makes the toy industry one of the most vibrant consumer markets in the country. Moreover, the large expatriate population creates variety in tastes, and retailers should stock all types of toys. Quality and safety are becoming the primary focus of parents, both in the local and expat communities, which is opening the door to introducing innovative products. The combination of this population and financial prowess boosts the demand and promotes the long-term development of the UAE toys market.
Growing Demand for Educational and Technology-Based Toys
UAE parents are increasingly prioritizing toys that promote learning, creativity, and skill development. Educational toys, especially those that focus on STEM (science, technology, engineering, and mathematics), are gaining strong traction. These are coding kits, robotics, puzzles, and science sets that allow children to develop logical thinking and problem-solving. Moreover, augmented reality (AR), artificial intelligence (AI), and app-connectivity are becoming increasingly popular as they appeal to the tech-forward families. This trend is also facilitated by schools and early learning centers, which use such toys in learning programs. This growing focus on development-based play, driven by tech integration and academic value, plays a central role in shaping purchasing decisions and is a key factor driving the UAE toys market growth.
Expansion of E-commerce and Global Toy Brand Presence
The rapid rise of e-commerce and the strong presence of international toy brands are major contributors to the UAE toys market's growth. Online platforms like Amazon UAE, FirstCry, and Mumzworld offer extensive toy selections with easy access, home delivery, and seasonal discounts, attracting busy urban families. Simultaneously, renowned global brands such as LEGO, Hasbro, and Mattel are strengthening their presence in physical stores and malls through branded outlets and franchise partnerships. The combination of online convenience and in-store experience allows consumers to explore and compare options easily. Retailers are also adopting omnichannel strategies to improve customer engagement. This dual growth in digital and physical retail has increased product visibility, accessibility, and competitiveness, key drivers in expanding the UAE toys market share.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, age group, and sales channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.
Age Group Insights:
A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.
Sales Channel Insights:
A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Dubai, Abu Dhabi, Sharjah, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others |
Age Groups Covered | Up to 5 Years, 5 to 10 Years, Above 10 Years |
Sales Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others |
Regions Covered | Dubai, Abu Dhabi, Sharjah, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: