UK Ice Cream Market

UK Ice Cream Market Size and Share:

The UK ice cream market size was valued at USD 1.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 3.0 Billion by 2033, exhibiting a CAGR of 5.2% from 2025-2033. Rising consumer interest in high-quality, artisanal flavors and health-oriented options like low-sugar and dairy-free products drives market growth, particularly during peak seasons. Advancements in packaging, a surge in online sales, and effective marketing strategies also contribute to this expansion.

One of the key drivers in the UK ice cream market represent the growing consumer demand for innovative and diverse flavors. For instance, in August 2024, Ferrero UK launched Nutella Ice Cream Tubs expanding its ice cream range. Featuring hazelnut-flavored ice cream with Nutella swirls the product aims to capitalize on a growing market. Brands are continuously experimenting with unique ingredients and limited-edition offerings to attract adventurous taste seekers. Additionally, the rise of premium and artisanal ice creams emphasizing high-quality ingredients and sophisticated taste profile has significantly boosted market growth by appealing to consumers willing to pay more for superior products.

Another important factor driving the market growth across the United Kingdom is the increasing focus on health and sustainability. There is a rising trend toward low-calorie, dairy-free, and vegan ice cream options as consumers become more health-conscious and environmentally aware. For instance, in February 2024, Magnum expanded its vegan ice cream line in the United Kingdom with the launch of Chill Blueberry Cookie sticks featuring vegan vanilla biscuit flavor ice cream and a blueberry sorbet core. Moreover, sustainable packaging and ethical sourcing practices resonate with eco-minded shoppers driving brand loyalty and expanding the market. These trends reflect broader shifts in consumer values shaping the future of the ice cream industry across the United Kingdom.

UK Ice Cream Market Trends:

Innovative and Exotic Flavors

The United Kingdom ice cream market is embracing innovative and exotic flavors to captivate consumers seeking unique and adventurous taste experiences. For instance, in November 2024, Brand of Brothers announced its partnership with the Hershey Company to launch Reese's ice cream in the United Kingdom. The new product features a blend of milk chocolate and peanut butter. Brands are experimenting with unconventional ingredients and creative combinations, such as lavender honey, chili chocolate or matcha green tea to differentiate themselves and attract curious palates. Additionally, limited-edition and seasonal flavor releases play a crucial role in maintaining consumer interest and excitement throughout the year. These temporary offerings create a sense of urgency encouraging customers to try new flavors before they disappear. This strategy not only keeps the product lineup fresh and engaging but also allows brands to respond to seasonal trends and emerging taste preferences effectively.

Rising Demand of Premium and Artisanal Ice Creams

The premium and artisanal offerings trend in the ice cream market in the United Kingdom highlights a shift toward high-quality, handcrafted products. Consumers are increasingly seeking ice creams made with meticulous craftsmanship, reflecting a dedication to excellence and unique textures. For instance, in March 2024, Simply Ice Cream reintroduced its limited-edition Mini Egg Ice Cream for Easter featuring creamy ice cream blended with crushed Mini Egg pieces. The brand is known for its natural ingredients and unique flavors, with a presence of over 15 years in the business. This trend emphasizes the use of natural, locally-sourced ingredients, avoiding artificial additives to ensure superior flavor and authenticity. Sophisticated taste profiles such as exotic spices, gourmet chocolate and fresh fruit infusions cater to discerning palates looking for unique and indulgent experiences. By prioritizing quality and originality brands build strong loyalty and differentiate themselves in a competitive market.

Plant-Based and Dairy-Free Options

The rise of plant-based and dairy-free options is a prominent trend in the ice cream market in the United Kingdom. Consumers are increasingly opting for vegan and lactose-free alternatives driven by health, ethical and environmental concerns. Brands are responding by incorporating plant-based milks, such as almond, coconut and oat milk, which provide rich, creamy textures, and diverse flavor profiles. For instance, in June 2024, McDonald’s launched a new vegan ice cream called The Vegan Scoop available in Choco and Strawberry flavors. Both flavors are certified vegan by The Vegetarian Society and are available at selected stores across the United Kingdom. These alternatives not only cater to those with dietary restrictions but also appeal to environmentally conscious shoppers seeking sustainable choices. Additionally, the improvement in taste and quality of plant-based ice creams has broadened their appeal contributing to significant market growth and innovation in the sector.

UK Ice Cream Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the UK ice cream market, along with forecasts at the regional and country levels from 2025-2033. The market has been categorized based on flavor, category, product, and distribution channel.

Analysis by Flavor:

• Vanilla
• Chocolate
• Fruit
• Others
   

Vanilla remains a staple in the UK ice cream market due to its universal appeal and versatility. It is widely consumed as a standalone dessert or paired with other sweets. Increasing demand for premium variants using real vanilla beans and natural ingredients has bolstered sales. Manufacturers are innovating with organic and dairy-free vanilla options to cater to health-conscious and vegan consumers. Seasonal promotions and its popularity in home baking further enhance its demand. With a broad consumer base vanilla continues to be a key driver in the market contributing significantly to the overall growth of the ice cream sector. 

Chocolate ice cream holds a strong position in the UK market favored for its indulgent flavor and wide variety of offerings. From classic milk chocolate to rich dark chocolate and innovative combinations with caramel or nuts the segment appeals to diverse age groups. Premiumization trends featuring high-quality cocoa and ethical sourcing, attract discerning consumers. The growing demand for vegan and low-sugar chocolate options further drives growth. Seasonal launches such as festive chocolate flavors and robust marketing campaigns contribute to its enduring popularity solidifying its role as one of the most consumed ice cream categories in the UK. 

Fruit-flavored ice creams are gaining traction in the UK market driven by increasing consumer preference for refreshing and natural tastes. Popular flavors like strawberry, mango and raspberry dominate the category often perceived as healthier options. The demand for organic, locally-sourced and exotic fruit variants adds diversity and growth opportunities. This segment also benefits from innovations in non-dairy and low-calorie formulations appealing to health-conscious consumers. Seasonal trends and the integration of real fruit chunks or purees enhance the category's appeal. Fruit-based ice creams contribute to the market's expansion by aligning with evolving consumer tastes and lifestyle preferences.

Analysis by Category:

• Impulse Ice Cream
• Take-Home Ice Cream
• Artisanal Ice Cream
   

Impulse ice creams, such as cones, bars and ice cream sandwiches dominate on-the-go consumption in the UK. Convenient and individually packaged they cater to spontaneous purchases particularly in high-traffic areas like supermarkets, petrol stations and tourist spots. Seasonal peaks especially during summer drive significant sales supported by eye-catching branding and promotions. Popular among children and adults alike these products emphasize variety from classic treats to innovative flavors. With increasing health awareness brands are also introducing low-calorie and vegan options to diversify their offerings ensuring impulse ice creams remain a vital segment of the UK market.

Take-home ice creams cater to family consumption offering larger tubs or multipacks for home enjoyment. This segment has grown significantly in the United Kingdom driven by the convenience of bulk purchases and the rising trend of at-home dining. Popular formats include classic flavors like vanilla and chocolate alongside premium offerings and dairy-free alternatives. Supermarkets serve as the primary distribution channel with promotions like discounts or bundle deals fueling consumer interest. As brands innovate with exotic flavors and eco-friendly packaging take-home ice creams continue to attract a broad demographic blending affordability with indulgence for everyday and special occasions.

Artisanal ice creams are synonymous with premium quality and handcrafted appeal capturing a niche but growing market in the United Kingdom. These products often emphasize natural and locally sourced ingredients and unique flavor profiles appealing to consumers seeking indulgence and authenticity. Small-scale producers dominate this category, offering limited-edition and seasonal varieties that stand out in a crowded market. Artisanal brands also prioritize sustainable practices such as eco-friendly packaging and ethical sourcing resonating with environmentally conscious buyers. As demand for experiential and high-quality products rises artisanal ice creams are carving a significant space in the UK’s evolving ice cream landscape.

Analysis by Product:

• Cup
• Stick
• Cone
• Brick
• Tub
• Others
   

Cup ice creams are popular for their portion control and convenience. Widely available in individual servings they cater to on-the-go consumption and appeal to both children and adults. These are especially favored for their mess-free design often featuring a spoon for easy eating. Cups are available in a range of flavors and sizes including low-calorie and dairy-free options. Popular in retail and food service outlets this format is ideal for personalized experiences with mix-ins and toppings, driving steady demand in the UK market.

Stick ice creams are a classic favorite in the UK known for their easy-to-eat format and nostalgic appeal. From traditional chocolate-covered options to fruit-flavored popsicles they cater to a wide range of taste preferences. These products are popular for impulse purchases especially in the summer months. Premium offerings with innovative coatings, such as nuts or caramel, are gaining traction. With brands introducing low-sugar and vegan varieties stick ice creams continue to dominate the handheld ice cream market appealing to all age groups.

Cone ice creams are iconic in the UK blending crunchy texture with creamy flavors. This format is favored for its indulgence often featuring toppings like sprinkles or chocolate drizzles. Cones are widely sold at ice cream parlors, supermarkets and food trucks making them accessible and versatile. Premium brands elevate cones with artisanal ingredients while budget-friendly options maintain mass appeal. Seasonal demand spikes during warmer months and innovations such as gluten-free cones are expanding the market making this category a staple of the UK ice cream industry.

Brick ice creams commonly referred to as blocks cater to take-home consumption in the UK. Designed for slicing and sharing they are often used for desserts or paired with accompaniments like wafers or cakes. Popular among families this format is cost-effective and versatile. Traditional flavors like vanilla and Neapolitan dominate but premium brands are introducing sophisticated options to attract a wider audience. Brick ice creams also benefit from easy storage and longer shelf life making them a practical choice for households.

Tub ice creams dominate the take-home category in the UK offering multiple servings in one container. Available in a wide range of flavors from classics to innovative combinations tubs cater to family consumption and special occasions. Premium and artisanal brands often focus on this format emphasizing quality and indulgence. Dairy-free, low-calorie, and high-protein options are also expanding in this segment appealing to health-conscious consumers. With strong supermarket presence and frequent promotional deals, tubs remain a cornerstone of the UK ice cream market blending convenience with variety.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Ice Cream Parlors
• Online Stores
• Others
   

Supermarkets and hypermarkets dominate ice cream distribution in the UK due to their accessibility and wide product range. These outlets offer a variety of options from budget-friendly to premium brands catering to all consumer segments. Bulk-buy discounts and promotions on multipacks and family-sized tubs drive higher sales volumes. Freezer sections prominently display impulse and take-home ice creams making them a go-to for households. The convenience of combining ice cream purchases with regular grocery shopping ensures steady demand. Many supermarkets also stock exclusive flavors and partner with artisanal brands, offering consumers unique choices within this popular distribution channel.

Convenience stores play a vital role in the UK ice cream market primarily catering to impulse purchases. Strategically located freezers near store entrances or checkout areas encourage spontaneous buying particularly for single-serve products like cones, cups, and sticks. These stores cater to quick, on-the-go consumption especially during warmer months. Smaller packs and budget-friendly options are widely available targeting everyday shoppers. With extended hours and proximity to residential areas convenience stores ensure easy access driving consistent sales. The growing inclusion of health-conscious and dairy-free ice creams in their offerings reflects changing consumer preferences.

Ice cream parlors contribute significantly to the experiential segment of the UK market offering freshly made and customizable options. These establishments specialize in premium artisanal flavors and unique presentations such as sundaes, waffles and mix-ins creating an indulgent experience for customers. Seasonal and limited-edition flavors attract repeat visits while a focus on natural ingredients resonates with health-conscious consumers. Popular in tourist destinations, shopping areas and urban hubs ice cream parlors capitalize on foot traffic and social media-driven trends. They also serve as innovation hubs introducing creative flavor combinations and toppings that influence broader market trends.

Online stores are rapidly gaining traction in the UK ice cream market driven by the convenience of home delivery. E-commerce platforms offer a wide range of products including premium and artisanal brands, catering to diverse tastes and dietary needs. Subscription services and direct-to-consumer models have grown, providing personalized offerings and exclusive flavors. Ice cream delivery is particularly popular for events and special occasions, with retailers ensuring quick, temperature-controlled shipping. As digital marketing and social media influence purchasing decisions, online stores continue to expand their role, making ice cream accessible year-round, regardless of location.

Regional Analysis:

• London
• South East
• North West
• East of England
• South West
• Scotland
• West Midlands
• Yorkshire and The Humber
• East Midlands
• Others
   

London, the UK’s largest and most diverse market, boasts a vibrant ice cream scene with a mix of traditional parlors and innovative artisanal brands. High consumer demand for premium, exotic, and bespoke flavors drives continuous innovation. The cosmopolitan population embraces plant-based and health-conscious options, while seasonal and limited-edition releases attract trend-savvy consumers. Additionally, the strong presence of food festivals and events provides excellent opportunities for ice cream brands to showcase their products and engage with a wide audience.

The South East region benefits from a high population density and affluent consumer base, making it a key market for premium and artisanal ice creams. Coastal areas boost demand for ice cream during warmer months, while urban centers like Brighton and Oxford support a variety of niche and health-focused brands. Sustainability is also a significant focus, with consumers favoring eco-friendly packaging and ethically sourced ingredients. The region’s strong retail and hospitality sectors provide ample distribution channels for ice cream products.

The North West, including cities like Manchester and Liverpool, has a robust ice cream market characterized by a mix of established brands and emerging local producers. There is a strong preference for innovative flavors and locally inspired products, reflecting the region’s rich cultural heritage. The area also sees significant demand for family-friendly and value-for-money options. Additionally, the vibrant nightlife and event scene offer opportunities for ice cream brands to market their products through pop-ups and collaborations.

In the East of England, including cities like Norwich and Cambridge, the ice cream market is driven by a combination of traditional preferences and modern trends. There is notable demand for dairy-free and health-conscious options, alongside classic flavors. The presence of universities and a young population fosters experimentation with unique and exotic flavors. Additionally, the region’s strong emphasis on local sourcing and sustainability influences consumer choices, encouraging brands to highlight their natural and ethically produced ingredients.

The South West, encompassing areas like Bristol, Cornwall, and Devon, has a thriving ice cream market influenced by its coastal lifestyle and tourist influx. Artisanal and locally made ice creams are highly popular, often featuring regional ingredients such as Cornish clotted cream and Devon strawberries. Seasonal peaks during the summer months drive sales, while eco-friendly and sustainable practices resonate with environmentally conscious consumers. The region also supports a vibrant festival and event culture, providing platforms for ice cream brands to reach diverse audiences.

Scotland’s ice cream market, including cities like Glasgow and Edinburgh, is marked by a preference for rich, indulgent flavors and innovative offerings. There is a growing demand for vegan and dairy-free options, reflecting broader health and ethical trends. Local brands often emphasize quality and craftsmanship, using Scottish ingredients such as Highland honey and berries. The region’s festivals, such as the Edinburgh Festival, offer significant opportunities for ice cream brands to showcase their products. Additionally, the strong community spirit supports local producers and artisanal ice cream shops.

The West Midlands, with Birmingham at its heart, has a dynamic ice cream market driven by a diverse population and strong retail presence. There is significant demand for both traditional and innovative flavors, with a growing interest in health-conscious and plant-based options. The region’s vibrant food scene, including street food markets and food festivals, provides excellent venues for ice cream brands to engage with consumers. Additionally, the West Midlands’ central location facilitates efficient distribution across the UK, making it a strategic hub for ice cream businesses.

Yorkshire and The Humber region, including Leeds and Sheffield, features a competitive ice cream market with a mix of national brands and local artisans. Consumers favor high-quality, flavorful options with a preference for locally sourced ingredients. The region’s strong cultural identity supports unique and traditional flavors, while increasing interest in vegan and low-sugar alternatives reflects broader health trends. Seasonal events and outdoor activities, particularly during summer, drive higher ice cream sales and provide opportunities for brands to connect with active, community-focused consumers.

The East Midlands, covering cities like Nottingham and Leicester, has a growing ice cream market influenced by a diverse population and urban development. There is a notable demand for both classic and innovative flavors, with increasing interest in health-oriented and plant-based options. Local artisans thrive by incorporating regional ingredients and unique flavor combinations, appealing to adventurous consumers. The region’s strong retail infrastructure and active community events, such as food festivals and fairs, offer robust platforms for ice cream brands to market and expand their presence.

Competitive Landscape:

The UK ice cream market is highly competitive, with players focusing on product innovation, premium offerings, and diverse flavor profiles to capture consumer interest. Key trends include the development of plant-based, low-calorie, and allergen-free options to meet evolving dietary preferences. Strategic pricing, marketing campaigns, and seasonal promotions play a critical role in market positioning. For instance, in September 2024, Unilever announced its plans to launch new snackable ice cream formats in UK. The lineup includes Magnum bonbon, upgraded Ben & Jerry’s Peaces, and Carte D’Or Mini Indulgence, designed for shareable moments and convenience. Distribution through supermarkets, specialty stores, and online platforms intensifies the competition, while sustainability and ethical sourcing are increasingly becoming differentiators among brands.

The report provides a comprehensive analysis of the competitive landscape in the UK ice cream market with detailed profiles of all major companies.

Latest News and Developments:

• In July 2024, Britvic renewed its 10-year licensing partnership with Brand of Brothers for ice creams and lollies, enhancing its portfolio with popular brands like R.Whites and Tango. This collaboration aims to drive growth through innovative products while ensuring compliance with HFSS regulations.
• In June 2024, Anya Hindmarch's Ice Cream Project returned in Chelsea, featuring an array of quirky flavors such as Perello Olives, Branston Piccalilli, and Heinz Baked Beans.
• In February 2024, Mackie’s launched Scotland’s first glow in the dark ice cream, named Light Up Lemon Sherbet. Developed by NPD technologist, the ice cream glows under UV light due to the addition of riboflavin (vitamin B2).

UK Ice Cream Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UK ice cream market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the UK ice cream market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UK ice cream industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.