UK Lingerie Market

UK Lingerie Market Overview:

The UK lingerie market size reached USD 2.97 Billion in 2024. Looking forward, the market is expected to reach USD 5.38 Billion by 2033, exhibiting a growth rate (CAGR) of 6.12% during 2025-2033. The market is driven by rising demand for sustainable products, inclusive sizing, and digital retail experiences. Brands are adapting to evolving consumer preferences through ethical production, diverse representation, and tech-enabled shopping. These shifts are reshaping competition and expanding customer reach, contributing significantly to the growth of the UK lingerie market share.

UK Lingerie Market Trends:

Sustainability and Ethical Production

One of the leading drivers of the lingerie market in the UK is the increasing demand for sustainable and ethically made products. The awareness of the environmental impact and labor practices encourages consumers and older generations, Gen Z and Millennials, to focus more on brands that emphasize the use of sustainable materials such as organic cotton, recycled lace and packaging that can be easily discarded and is environment-friendly. Sourcing transparency, carbon-neutral production, and labor ethics are no longer optional features. Brands that display these values generate consumer confidence, increase loyalty levels and allow brands to command high prices. Even niche and the largest players now invest in green innovation to conform to this change. This trend not only responds to social responsibility concerns but also unlocks long-term market competitiveness and brand differentiation in a crowded industry.

Inclusive Sizing and Body Positivity

The UK lingerie market growth is being propelled by the growing emphasis on inclusivity and body-positive representation. Consumers are demanding a wider range of sizes, fits, and styles that accommodate different body types, gender identities, and physical needs. Brands that champion diversity, offering plus-size options, adaptive lingerie, and gender-neutral collections, are gaining market traction. Marketing campaigns featuring real, unretouched models of various ages, sizes, and ethnicities further reinforce consumer connection. This inclusive approach addresses previously underserved demographics, opening new revenue streams and improving customer retention. Retailers such as M&S and newer direct-to-consumer brands have seen significant growth by embracing size diversity and authentic representation. Inclusivity is no longer a trend, it's a key business strategy reshaping the competitive landscape of the UK lingerie market.

Digital Retail and E-Commerce Growth

The evolution of e-commerce has become a significant growth engine for the UK lingerie market. Shoppers now expect convenience, privacy, and personalized digital experiences when purchasing intimate wear online. The rise of virtual fitting tools, AI-driven size recommendations, and augmented reality try-ons has improved confidence in purchasing lingerie without trying it on in-store. Subscription boxes and mobile-first platforms have further boosted repeat purchases and customer loyalty. Influencer marketing, Instagram ads, and TikTok campaigns have allowed brands to build direct emotional connections with consumers. Additionally, digital-first brands can launch faster, test new styles rapidly, and adapt to shifting trends more effectively. As consumers continue to embrace online channels, digital engagement strategies and seamless e-commerce experiences will remain crucial to driving future market expansion.

UK Lingerie Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, material, price range, and distribution channel.

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, silk, satin, nylon, and others.

Price Range Insights:

• Economy
• Premium

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes economy and premium.

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.

Regional Insights:

• London
• South East
• North West
• East of England
• South West
• Scotland
• West Midlands
• Yorkshire and The Humber
• East Midlands
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include London, South East, North West, East of England, South West, Scotland, West Midlands, Yorkshire and The Humber, East Midlands, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

UK Lingerie Market News:

• In July 2024, Ann Summers Group announced the unveiling of a dedicated online marketplace named Knickerbox.com, aiming to build the definitive “House of Underwear.” Scheduled to go live on 16 July, a date chosen to honor the birthday of the brand’s late executive chair, Jacqueline Gold CBE, this new platform will be the UK’s first lingerie-exclusive retail hub.
• In September 2024, Selfridges announced a new collaboration with lingerie label Savage X Fenty, bringing the brand to both its online platform and flagship Oxford Street location. This partnership represents Savage X Fenty’s first-ever physical retail presence in the UK. According to the brand, it will allow customers to engage in person with the distinctive elements that have defined its global appeal in the intimates and loungewear space.

UK Lingerie Market Report Coverage:

Key Questions Answered in This Report:

• How has the UK lingerie market performed so far and how will it perform in the coming years?
• What is the breakup of the UK lingerie market on the basis of product type?
• What is the breakup of the UK lingerie market on the basis of material?
• What is the breakup of the UK lingerie market on the basis of price range?
• What is the breakup of the UK lingerie market on the basis of distribution channel?
• What is the breakup of the UK lingerie market on the basis of region?
• What are the various stages in the value chain of the UK lingerie market? 
• What are the key driving factors and challenges in the UK lingerie market?
• What is the structure of the UK lingerie market and who are the key players?
• What is the degree of competition in the UK lingerie market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the UK lingerie market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the UK lingerie market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the UK lingerie industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.