Market Overview:

The United States beer market is expected to exhibit a CAGR of 2.93% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Beer is an alcoholic beverage manufactured using water, hops and cereal grains, such as barley, corn, wheat, rye and rice. It is commonly available in lager, ale, stout, porter and malt variants. Beers are usually stored and packaged in glass bottles and metal cans and are produced in macro-, micro-and craft breweries. They are a rich source of calcium, potassium, thiamin, iron and zinc. Moderate consumption of beer can aid in preventing heart diseases, kidney stones, diabetes and high cholesterol. It can also strengthen bones, reduce stress and improve cognitive functioning.

The growth in the United States beer market can be attributed to the increasing preference for alcoholic beverages among the masses. Consumers, especially millennials, are experimenting with a variety of flavored beers and beer mixes for innovative drinking experiences. Moreover, the launch of luxury craft beers produced using premium-quality hand-selected ingredients is providing a thrust to the market growth. Various product innovations, such as the introduction of beer in flavored variants, such as blueberry, chocolate, strawberry and peach, are providing a thrust to the market growth. In line with this, product manufacturers are also developing gluten-free beer to meet the requirements of the health-conscious consumers, which is positively impacting the market growth. Other factors, including the increasing product premiumization, along with significant growth in the food and beverage industry, are anticipated to drive the market toward growth across the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States beer market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distribution channel.

Breakup by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others
   

 Breakup by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others
   

Breakup by Production:

• Macro-Brewery
• Micro-Brewery
• Others
   

Breakup by Alcohol Content:

• High
• Low
• Alcohol-Free
   

Breakup by Flavor:

• Flavored
• Unflavored
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others
   

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the United States beer market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States beer market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the packaging?
• What is the breakup of the market based on the production?
• What is the breakup of the market based on the alcohol content?
• What is the breakup of the market based on the flavor?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the United States beer market and who are the key players?
• What is the degree of competition in the industry?