The United States cosmetics market is projected to exhibit a growth rate (CAGR) of 3.56% during 2023-2028. The increased consumer awareness, digital transformation, ongoing product innovation, and demand for inclusivity, diversity, and personalized products represent some of the key factors driving the market.
Cosmetics are products applied to the body, particularly the face, to enhance, alter, or maintain one's appearance. These products range widely, from makeup such as lipstick and mascara to skincare products like moisturizers and cleansers, as well as hair care items and fragrances. Each product is designed to enrich the user's appearance or bodily scent, contributing to their personal grooming, confidence, and self-expression. Cosmetic products vary in formulation, including liquid, powder, cream, or gel, and are intended for external application. They are subject to strict regulatory standards to ensure their safety and efficacy. Ingredients used in cosmetic products must be non-toxic and non-irritating. In response to increasing consumer health consciousness and environmental awareness, the industry is experiencing a growing shift toward clean, natural, and organic cosmetics. The cosmetics industry is characterized by continuous research and innovation, seeking to develop products that deliver higher efficacy, greater safety, and improved sustainability.
United States Cosmetics Market Trends:
The United States cosmetics market is primarily driven by diverse consumer demographics seeking to enhance their aesthetics, wellness, and self-expression. Besides this, the rising consumer awareness about the ingredients used in cosmetic products and the surging demand for clean, natural, and organic cosmetics are prompting brands to prioritize transparency and sustainability in their product formulations and packaging. This is creating a favorable outlook for market expansion. Moreover, ongoing innovations in product formulation and marketing as brands continuously launch new products, utilizing advanced technologies and research to deliver improved functionality, convenience, and user experience, are creating a favorable outlook for market expansion. Concurrent with this, increasing digitalization, particularly the rise of e-commerce and social media, has significantly transformed the distribution and marketing landscape, strengthening market growth. In addition to this, brands are expanding their product lines to cater to a wider variety of skin types, tones, and genders, which in turn is presenting remunerative growth opportunities for the market. Concurrently, the growing demand for personalized products, driven by individual skin types, conditions, and preferences, is encouraging businesses to leverage advanced technologies, such as artificial intelligence (AI) and machine learning (ML), to offer customized product recommendations. Furthermore, the emergence of small, independent brands that offer niche, innovative, and often more sustainable or ethical products combined with the expanding influence of celebrity endorsements and influencer marketing is contributing to the market’s growth.
United States Cosmetics Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the United States cosmetics market report, along with forecasts at the country level for 2023-2028. Our report has categorized the market based on product type, category, gender, and distribution channel.
Product Type Insights:
- Skin and Sun Care Products
- Hair Care Products
- Deodorants and Fragrances
- Makeup and Color Cosmetics
The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others.
A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes conventional and organic.
The report has provided a detailed breakup and analysis of the market based on the gender. This includes men, women, and unisex.
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores, and others.
The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
United States Cosmetics Market Report Coverage:
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Product Type
- Distribution Channel
|Product Types Covered
||Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, Others
||Men, Women, Unisex
|Distribution Channels Covered
||Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, Others
||Northeast, Midwest, South, West
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the United States cosmetics market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the United States cosmetics market?
- What is the breakup of the United States cosmetics market on the basis of product type?
- What is the breakup of the United States cosmetics market on the basis of category?
- What is the breakup of the United States cosmetics market on the basis of gender?
- What is the breakup of the United States cosmetics market on the basis of distribution channel?
- What are the various stages in the value chain of the United States cosmetics market?
- What are the key driving factors and challenges in the United States cosmetics market?
- What is the structure of the United States cosmetics market and who are the key players?
- What is the degree of competition in the United States cosmetics market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States cosmetics market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the United States cosmetics market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States cosmetics industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.