United States Craft Beer Market

Market Overview:

The United States craft beer market is projected to exhibit a growth rate (CAGR) of 10.44% during 2024-2032. The changing consumer dietary preferences due to the growing health consciousness, the increasing experimentation for gluten-free or organic beers, and the rising number of direct-to-consumer sales are among the key factors driving the market growth.

Craft beer, as the name implies, represents the artistry and ingenuity of brewing, offering an alternative to mass-produced beers by celebrating diversity, flavor, and innovation. It is typically brewed by small, independent, and traditional breweries, and distinguishes itself through its quality, taste, and techniques employed in the brewing process. Unlike commercial beers, craft breweries focus on quality over quantity, using high-quality ingredients to create a broad spectrum of beer styles from the well-loved IPA and stout to the rediscovered ancient ales and newly invented hybrids. These brews often contain richer and more complex flavors, as craft brewers are not afraid to experiment with unconventional ingredients and techniques. Craft beer has also embraced the concept of sustainability, with many craft breweries prioritizing environmentally friendly practices throughout their production processes. They strive to reduce their carbon footprint by implementing energy-efficient brewing equipment, utilizing renewable energy sources, and implementing water conservation measures. Despite their variety, all craft beers share a common thread: they are the product of passion, skill, and a relentless pursuit of brewing excellence.

United States Craft Beer Market Trends:

With an increasing emphasis on health and wellness, consumers are becoming more conscious about their dietary choices. Therefore, several craft breweries are responding by offering lower-calorie, lower-alcohol, or 'session' beers that cater to health-conscious consumers. Some craft breweries are also experimenting with gluten-free or organic beers, significantly supporting the market. Along with this, the growth in craft beer sales has been significantly influenced by changes in the retail environment. More retailers, including supermarkets and convenience stores, are expanding their craft beer offerings due to growing consumer demand. Additionally, changes in legislation have also allowed more direct-to-consumer sales, such as taproom sales and brewery-specific deliveries, helping craft breweries gain more profit and customer engagement. In many states, regulations have been relaxed to support small, independent breweries. These changes include reduced excise taxes, relaxed restrictions on direct-to-consumer sales, and eased licensing processes. These favorable government policies have reduced barriers to entry and operation costs for craft breweries, promoting the growth of the market. Moreover, the growing number of collaborations among craft breweries with restaurants, and local businesses to create limited-edition or location-specific brews is creating a positive market outlook. Furthermore, the growing consumer interest in the story and authenticity behind products has prompted craft breweries to prioritize transparency and local connections. Many craft breweries are emphasizing their local roots, sourcing ingredients from nearby farms, and engaging in community-focused initiatives. This emphasis on local sourcing and community involvement not only adds value to the craft beer experience but also resonates with consumers who appreciate the connection to their region and support local businesses.

United States Craft Beer Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States craft beer market report, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, age group, and distribution channel.

Product Type Insights:

• Ales
• Lagers
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes ales, lagers, and others.

 Age Group Insights:

• 21–35 Years Old
• 40–54 Years Old
• 55 Years and Above

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 21–35 years old, 40–54 years old, and 55 years and above. 

Distribution Channel Insights:

• On-Trade
• Off-Trade
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes on-trade and off-trade.

Regional Insights:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the United States craft beer market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Craft Beer Market Report Coverage:

Key Questions Answered in This Report:

• How has the United States craft beer market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States craft beer market?
• What is the breakup of the United States craft beer market on the basis of product type?
• What is the breakup of the United States craft beer market on the basis of age group?
• What is the breakup of the United States craft beer market on the basis of distribution channel?
• What are the various stages in the value chain of the United States craft beer market?
• What are the key driving factors and challenges in the United States craft beer market?
• What is the structure of the United States craft beer market and who are the key players?
• What is the degree of competition in the United States craft beer market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States craft beer market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States craft beer market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States craft beer industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.