United States Digital OOH Advertising Market Share, Size, Growth, Opportunity and Forecast 2020-2025

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

United States Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The United States digital OOH advertising market is currently witnessing strong growth. Digital OOH (out-of-home) advertising includes digital billboards, small digital signs, outdoor signage and display screens, which are accessible to the public. It is generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres and roadways to advertise goods and services. At present, advertisers in the United States are using virtual screens, projectors, motion graphics and video content to target specific demographics.

Technological advancements, along with the presence of numerous shopping complexes and malls, represent one of the key factors spurring the market growth in the United States. Apart from this, digital display expansion, increasing media fragmentation, improving audience measurement, and rising traffic congestion and travel time are some of the other major factors contributing to the market growth. Furthermore, technological advancements in display technologies, such as miniaturization and rollout of micro light-emitting diodes (LEDs), are escalating the demand for digital OOH advertising in the country. However, as the US Government has announced lockdown, it is encouraging the adoption of social distancing measures to minimize the transmission of the coronavirus disease (COVID-19). This has led to the temporary closure of public places and transportation facilities, such as airports, buses, railway stations, shopping malls and movie theatres, which, in turn, is negatively impacting the market growth. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States digital ooh advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end use industry.

Breakup by Format Type:

Digital Billboards
Video Advertising
Ambient Advertising
Others

Breakup by Application:

Outdoor
Indoor

Breakup by End Use Industry:

Retail
Recreation
Banking
Transportation
Education
Others

Breakup by Region:

Northeast
Midwest
South
West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

How has the United States digital OOH advertising market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the United States digital OOH advertising market?
What are the key regional markets?
What is the breakup of the market based on the format type?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end use industry?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the United States digital OOH advertising market and who are the key players?
What is the degree of competition in the industry?