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The United States digital OOH advertising market is currently witnessing strong growth. Digital OOH (out-of-home) advertising includes digital billboards, small digital signs, outdoor signage and display screens, which are accessible to the public. It is generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres and roadways to advertise goods and services. At present, advertisers in the United States are using virtual screens, projectors, motion graphics and video content to target specific demographics.
Technological advancements, along with the presence of numerous shopping complexes and malls, represent one of the key factors spurring the market growth in the United States. Apart from this, digital display expansion, increasing media fragmentation, improving audience measurement, and rising traffic congestion and travel time are some of the other major factors contributing to the market growth. Furthermore, technological advancements in display technologies, such as miniaturization and rollout of micro light-emitting diodes (LEDs), are escalating the demand for digital OOH advertising in the country. However, as the US Government has announced lockdown, it is encouraging the adoption of social distancing measures to minimize the transmission of the coronavirus disease (COVID-19). This has led to the temporary closure of public places and transportation facilities, such as airports, buses, railway stations, shopping malls and movie theatres, which, in turn, is negatively impacting the market growth. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the United States digital ooh advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end use industry.
Breakup by Format Type:
Breakup by Application:
Breakup by End Use Industry:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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