Market Overview:
The United States digital OOH advertising market is currently witnessing strong growth. Digital OOH (out-of-home) advertising includes digital billboards, small digital signs, outdoor signage and display screens, which are accessible to the public. It is generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres and roadways to advertise goods and services. At present, advertisers in the United States are using virtual screens, projectors, motion graphics and video content to target specific demographics.
Technological advancements, along with the presence of numerous shopping complexes and malls, represent one of the key factors spurring the market growth in the United States. Apart from this, digital display expansion, increasing media fragmentation, improving audience measurement, and rising traffic congestion and travel time are some of the other major factors contributing to the market growth. Furthermore, technological advancements in display technologies, such as miniaturization and rollout of micro light-emitting diodes (LEDs), are escalating the demand for digital OOH advertising in the country. However, as the US Government has announced lockdown, it is encouraging the adoption of social distancing measures to minimize the transmission of the coronavirus disease (COVID-19). This has led to the temporary closure of public places and transportation facilities, such as airports, buses, railway stations, shopping malls and movie theatres, which, in turn, is negatively impacting the market growth. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States digital ooh advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end use industry.
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
Breakup by End Use Industry:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key Questions Answered in This Report:
- How has the United States digital OOH advertising market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the United States digital OOH advertising market?
- What are the key regional markets?
- What is the breakup of the market based on the format type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end use industry?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the United States digital OOH advertising market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 United States Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End Use Industry
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 Northeast
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Midwest
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 South
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 West
9.4.1 Market Trends
9.4.2 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
List of Figures
Figure 1: United States: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: United States: Digital OOH Advertising Market: Sales Value (in Million US$), 2014-2019
Figure 3: United States: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 4: United States: Digital OOH Advertising Market: Breakup by Format Type (in %), 2019
Figure 5: United States: Digital OOH Advertising Market: Breakup by Application (in %), 2019
Figure 6: United States: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2019
Figure 7: United States: Digital OOH Advertising Market: Breakup by Region (in %), 2019
Figure 8: United States: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2014 & 2019
Figure 9: United States: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: United States: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: United States: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: United States: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: United States: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: United States: Digital OOH Advertising (Others Format Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: United States: Digital OOH Advertising (Others Format Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: United States: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: United States: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: United States: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: United States: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: United States: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: United States: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: United States: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: United States: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: United States: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: United States: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: United States: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: United States: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: United States: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: United States: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: United States: Digital OOH Advertising (Other End Use Industries) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: United States: Digital OOH Advertising (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: Northeast: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: Northeast: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Midwest: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Midwest: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: South: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: South: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: West: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: West: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: United States: Digital OOH Advertising Industry: SWOT Analysis
Figure 41: United States: Digital OOH Advertising Industry: Value Chain Analysis
Figure 42: United States: Digital OOH Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: United States: Digital OOH Advertising Market: Key Industry Highlights, 2019 and 2025
Table 2: United States: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2020-2025
Table 3: United States: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 4: United States: Digital OOH Advertising Market Forecast: Breakup by End Use Industry (in Million US$), 2020-2025
Table 5: United States: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 6: United States: Digital OOH Advertising Market: Competitive Structure
Table 7: United States: Digital OOH Advertising Market: Key Players