Market Overview:

The United States digital OOH advertising market is expected to grow at a CAGR of 12.6% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor. 

Digital OOH (out-of-home) advertising includes digital billboards, small digital signs, outdoor signage and display screens, which are accessible to the public. It is generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres and roadways to advertise goods and services. At present, advertisers in the United States are using virtual screens, projectors, motion graphics and video content to target specific demographics.

Technological advancements, along with the presence of numerous shopping complexes and malls, represent one of the key factors spurring the market growth in the United States. Apart from this, digital display expansion, increasing media fragmentation, improving audience measurement, and rising traffic congestion and travel time are some of the other major factors contributing to the market growth. Furthermore, technological advancements in display technologies, such as miniaturization and rollout of micro light-emitting diodes (LEDs), are escalating the demand for digital OOH advertising in the country. However, as the US Government has announced lockdown, it is encouraging the adoption of social distancing measures to minimize the transmission of the coronavirus disease (COVID-19). This led to the temporary closure of public places and transportation facilities, such as airports, buses, railway stations, shopping malls and movie theatres, which, in turn, negatively impacted the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States digital OOH advertising market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on format type, application and end use industry.

Breakup by Format Type:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others
   

Breakup by Application:

• Outdoor
• Indoor
   

Breakup by End Use Industry:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others
   

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the United States digital OOH advertising market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States digital OOH advertising market?
• What are the key regional markets?
• What is the breakup of the market based on the format type?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the end use industry?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the United States digital OOH advertising market and who are the key players?
• What is the degree of competition in the industry?