United States Fast Food Market

Market Overview:

The United States fast food market is projected to exhibit a growth rate (CAGR) of 4.70% during 2023-2028. The growing reliance on online ordering platforms, mobile apps, and delivery services that are streamlining the ordering process, changing lifestyles of individuals, and increasing acceptance of dining out as a routine among the masses represent some of the key factors driving the market. 

Fast food refers to easily accessible meals prepared for quick consumption. It comprises hamburgers, French fries, fried chicken, onion rings, chicken nuggets, tacos, pizza, hot dogs, ice cream, and soft drinks. It is generally offered by chain restaurants, food outlets, or drive-thru establishments, which allow customers to obtain food rapidly, often within minutes of placing an order. It serves as a practical solution for individuals, such as students, working professionals, and travelers, with hectic schedules, enabling them to grab a meal on the go. It often comes at lower costs as compared to dine-in restaurants, making it an accessible option for budget-conscious individuals and families. As it is a convenient and culturally diverse culinary option that aligns with the needs of contemporary lifestyles, the demand for fast food is rising in the United States.

United States Fast Food Market Trends:

At present, changing lifestyles of individuals represent one of the key factors supporting the growth of the market in the United States. With the increasing pace of life, people are seeking quick and convenient meal options that align well with the offerings of fast food establishments. Furthermore, technological advancements in the fast food sector are propelling the growth of the market in the country. In line with this, online ordering platforms, mobile apps, and delivery services are streamlining the ordering process, providing customers with seamless access to their favorite fast food items. This ongoing shift towards digitalization is strengthening the growth of the market in the United States. In addition, evolving preferences and tastes of individuals are offering lucrative growth opportunities to industry investors in the country. Besides this, the affordability of fast food items makes them an attractive choice for budget-conscious consumers. Moreover, fast food chains in the United States are introducing innovative choices, catering to a broader spectrum of consumer preferences. They are also focusing on aggressive marketing and advertising campaigns through social media, which is impelling the growth of the market. In addition, fast food chains are offering healthier options, appealing to health-conscious consumers, which is contributing to the growth of the market in the United States. Apart from this, the increasing acceptance of dining out as a routine is strengthening the growth of the market in the country. Additionally, the widespread availability of fast food outlets and drive-thru services, along with the introduction of new menu items that cater to evolving dietary trends, is bolstering the growth of the market in the United States.

United States Fast Food Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States fast food market report, along with forecasts at the country level for 2023-2028. Our report has categorized the market based on product type and end user.

Breakup by Product Type:

• Pizza/Pasta
• Burger/Sandwich
• Chicken
• Asia/Latin American Food
• Seafood
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes pizza/pasta, burger/sandwich, chicken, Asia/Latin American food, seafood, and others.

Breakup by End User:

• Food-Service Restaurants
• Quick Service Restaurants
• Caterings
• Others 
   

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes food-service restaurants, quick service restaurants, caterings, and others.

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the United States fast food market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Fast Food Market Report Scope:

Key Questions Answered in This Report:

• How has the United States fast food market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States fast food market?
• What is the breakup of the United States fast food market on the basis of product type?
• What is the breakup of the United States fast food market on the basis of end user?
• What are the various stages in the value chain of the United States fast food market?
• What are the key driving factors and challenges in the United States fast food market?
• What is the structure of the United States fast food market and who are the key players?
• What is the degree of competition in the United States fast food market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States fast food market from 2017-2028
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States fast food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States fast food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.