The United States frozen pizza market size reached US$ 6,161.8 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 12,965 Million by 2028, exhibiting agrowth rate (CAGR) of 6.07% during 2023-2028.
Frozen pizzas are half-baked pizzas manufactured using fermented flatbread, which are re-heated for later consumption. They consist of a flat round dough base with toppings of vegetables, sauces, cheese and meat, such as chicken and ham. Frozen pizzas are available in a wide variety of crusts, including regular, thin crust, extra thin crust, stuffed crust and deep-dish. They are widely used in hotels, cafes and quick service restaurants (QSRs) and are usually stored at very low temperatures to preserve their nutritional content and flavor and increase the shelf-life of the product.
Significant growth in the food and beverage industry, along with the hectic schedules of the working population across the United States, is one of the key factors creating a positive outlook for the market. With busy lifestyles, consumers are more inclined towards ready-to-eat (RTE) and convenience foods, which, in turn, is increasing the demand for frozen pizzas. Furthermore, various product innovations, such as the development of whole wheat and multigrain variants with no or minimal artificial preservatives, fat and trans-fat content, are contributing to the market growth. Product manufacturers are also developing gluten- and dairy-free frozen pizzas to meet the requirements of lactose-intolerant consumers. Other factors, including the rising expenditure capacities of consumers and the growing popularity of fast food, especially among the millennials, are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States frozen pizza market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on crust type, size, product type, topping and distribution.
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Crust Type, Size, Product Type, Topping, Distribution, Region
Northeast, Midwest, South, West
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Key Questions Answered in This Report
The United States frozen pizza market was valued at US$ 6,161.8 Million in 2022.
We expect the United States frozen pizza market to exhibit a CAGR of 6.07% during 2023-2028.
The growing demand for Ready-to-Eat (RTE) and convenience food items, along with the introduction of whole wheat and multigrain frozen pizza variants with no or minimal artificial preservatives, fat, and trans-fat content, is primarily driving the United States frozen pizza market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of frozen pizza across the nation.
Based on the pizza crust type, the United States frozen pizza market can be segmented into thin crust, thick crust, stuffed crust, and others. Currently, stuffed crust holds the majority of the total market share.
Based on the size, the United States frozen pizza market has been divided into small, medium, and large. Among these, medium currently exhibits a clear dominance in the market.
Based on the product type, the United States frozen pizza market can be categorized into regular frozen pizza, premium frozen pizza, and gourmet frozen pizza. Currently, regular frozen pizza accounts for the majority of the total market share.
Based on the topping, the United States frozen pizza market has been segregated into cheese, meat, fruits and vegetables, and others. Among these, meat holds the largest market share.
Based on the distribution, the United States frozen pizza market can be bifurcated into food chain services, modern trade, departmental stores, online stores, and others. Currently, food chain services exhibit a clear dominance in the market.
On a regional level, the market has been classified into Northeast, Midwest, South, and West, where Midwest currently dominates the United States frozen pizza market.
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