United States Handicrafts Market Report by Product Type (Woodware, Artmetal Ware, Handprinted Textiles and Scarves, Embroidered and Crocheted Goods, Zari and Zari Goods, Imitation Jewelry, Sculptures, Pottery and Glass Wares, Attars and Agarbattis, and Others), Distribution Channel (Mass Retailers, Departmental Stores, Independent Retailers, Specialty Stores, Online Stores, and Others), End Use (Residential, Commercial), and Region 2024-2032

United States Handicrafts Market Report by Product Type (Woodware, Artmetal Ware, Handprinted Textiles and Scarves, Embroidered and Crocheted Goods, Zari and Zari Goods, Imitation Jewelry, Sculptures, Pottery and Glass Wares, Attars and Agarbattis, and Others), Distribution Channel (Mass Retailers, Departmental Stores, Independent Retailers, Specialty Stores, Online Stores, and Others), End Use (Residential, Commercial), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A3006
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Market Overview:

The United States handicrafts market size reached US$ 294.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 627.5 Billion by 2032, exhibiting a growth rate (CAGR) of 8.5% during 2024-2032. The cultural appreciation, the augmenting demand for unique and personalized goods, and the rising focus on using sustainable products that have lower environmental impact are among the key factors driving the market growth.

Report Attribute
 Key Statistics 
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 294.4 Billion
Market Forecast in 2032
US$ 627.5 Billion
Market Growth Rate 2024-2032 8.5%

Handicrafts are objects or items that are made by hand, often with traditional techniques, skills, and artistic craftsmanship. They are typically created using simple tools or machinery, without the aid of mass production or automation. Handicrafts have been an integral part of human culture and heritage for centuries, showcasing the unique artistic expressions of different communities around the world. Handicrafts encompass a wide range of artistic disciplines, including pottery, weaving, basketry, wood carving, metalworking, jewelry making, embroidery, leatherwork, and many more. These crafts reflect the cultural diversity and traditions of various regions, often incorporating local materials, motifs, and techniques. Each handicraft has its distinct characteristics and holds significant historical, religious, or symbolic value within its respective culture. Handicrafts also hold economic and social importance. They provide employment opportunities for artisans, particularly in rural or marginalized communities, contributing to poverty alleviation and sustainable development. Additionally, handicrafts serve as a medium for cultural exchange, allowing communities to showcase their heritage and connect with people from different backgrounds.

There has been a growing trend of cultural appreciation in the United States, with people showing a heightened interest in diverse traditions, craftsmanship, and artisanal products. Handicrafts offer a way for individuals to connect with different cultures, fostering a sense of cultural exchange and appreciation. Additionally, handicrafts are often one-of-a-kind or limited-edition pieces, which appeals to consumers seeking unique and personalized items. In a world dominated by mass-produced goods, handicrafts provide a distinctive aesthetic and individuality that cannot be replicated by machines. Other than this, the rise of environmental consciousness and ethical consumption has led consumers to seek products that are sustainable and have a lower environmental impact. As a result, the demand for handicrafts has escalated as they are often made using traditional methods and sustainable materials, aligning with the values of conscious consumers. Besides this, there is a growing interest in supporting local artisans and small businesses. Consumers appreciate the craftsmanship and skill that goes into handmade products, and they want to contribute to the livelihoods of artisans and local economies. By purchasing handicrafts, consumers can directly support artisans and their communities. In line with this, the advent of online marketplaces and e-commerce platforms has significantly boosted the accessibility and visibility of handicrafts. Artisans can now reach a wider audience, and consumers have the convenience of exploring and purchasing a variety of handicrafts from the comfort of their homes. Furthermore, collaborations between artisans and designers, as well as partnerships with retailers, have helped bring handicrafts into the mainstream market. These collaborations often blend traditional craft techniques with contemporary designs, appealing to a broader customer base.

United States Handicrafts Market Trends/Drivers:

Cultural Appreciation

In recent years, there has been a noticeable shift in the United States toward a greater appreciation of diverse cultures and their unique artistic expressions. People are increasingly drawn to handicrafts as a way to connect with different traditions and understand the cultural significance behind them. Whether it's a handwoven rug from the Southwest, a Native American pottery piece, or a piece of African beadwork, consumers value the stories and heritage embedded in these handicrafts. This cultural appreciation drives the demand for handicrafts as individuals seek to incorporate elements of different cultures into their homes and lifestyles.

Unique and Personalized Goods

In a world inundated with mass-produced, identical products, the allure of uniqueness and personalization has grown significantly. Handicrafts offer a refreshing alternative, providing consumers with items that are truly one-of-a-kind or made in small quantities. The craftsmanship, attention to detail, and individual touch of artisans make each handicraft distinct. From intricately hand-carved wooden furniture to hand-painted ceramics, these pieces have a tangible human element that sets them apart. The desire for unique and personalized goods drives consumers to seek out handicrafts, allowing them to express their individuality and surround themselves with items that reflect their personal tastes and preferences.

United States Handicrafts Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States handicrafts market report, along with forecasts at the country and regional levels from 2024-2032. Our report has categorized the market based on product type, distribution channel and end use.

Breakup by Product Type:

  • Woodware
  • Artmetal Ware
  • Handprinted Textiles and Scarves
  • Embroidered and Crocheted Goods
  • Zari and Zari Goods
  • Imitation Jewelry
  • Sculptures
  • Pottery and Glass wares
  • Attars and Agarbattis
  • Others

Woodware represents the most widely used product type

The report has provided a detailed breakup and analysis of the market based on the product type. This includes woodware, artmetal ware, handprinted textiles and scarves, embroidered and crocheted goods, zari and zari goods, imitation jewelry, sculptures, pottery and glass wares, attars and agarbattis, and others. According to the report, woodware represented the largest segment.

Woodware refers to handicrafts made primarily from wood, showcasing the intricate skills of woodworkers. This category includes a wide range of products such as hand-carved furniture, wooden sculptures, decorative items like bowls and vases, kitchen utensils, and toys. Woodware artisans utilize various techniques like carving, turning, and joinery to transform raw wood into beautifully crafted pieces. The natural beauty and warmth of wood make these products highly desirable for interior decoration, gifting, and collectors alike. Woodware holds a timeless appeal and adds a touch of rustic charm to any space.

Artmetal ware encompasses handicrafts made from metals like copper, brass, silver, or bronze. These crafts include intricate metalwork, sculptural pieces, jewelry, home decor items like candle holders, and tableware like bowls, plates, and trays. Artmetal artisans employ techniques such as hammering, casting, engraving, and filigree to create visually striking and ornate designs. Artmetal ware is valued for its durability, craftsmanship, and ability to transform a space with its elegant and eye-catching presence.

Handprinted textiles are fabrics that are adorned with designs and patterns using traditional printing techniques. These textiles can include block printing, batik, tie-dye, screen printing, and more. Artisans use hand-carved blocks, wax resist, or stencils to apply color and create intricate motifs on fabrics like cotton, silk, linen, or wool. Handprinted textiles encompass a wide range of products, including clothing, scarves, home textiles like cushion covers and tablecloths, and decorative wall hangings. These textiles are highly valued for their unique designs, vibrant colors, and the labor-intensive process involved in their creation. Handprinted textiles add a touch of artistry and cultural richness to fashion and interior spaces.

Scarves are a specific category within the broader realm of textiles. They are versatile accessories that can be worn around the neck, head, or as a fashion statement. Scarves often feature a wide array of materials, including silk, cotton, wool, and synthetic fibers. Handcrafted scarves are embellished with various techniques such as block printing, hand painting, embroidery, or weaving. These techniques add texture, patterns, and visual interest to the scarves, making them unique and distinctive. Scarves are not only a practical accessory but also a fashion statement, allowing individuals to express their personal style and enhance their outfits with a touch of handmade artistry.

Breakup by Distribution Channel:

  • Mass Retailers
  • Departmental Stores
  • Independent Retailers
  • Specialty Stores
  • Online Stores
  • Others

Mass retailers account for the majority of the market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes mass retailers, departmental stores, independent retailers, specialty stores, online stores, and others. According to the report, the mass retailers accounted for the largest market share.

Mass retailers refer to large-scale retail chains that offer a wide range of products across various categories. These retailers have extensive distribution networks, numerous branches, and significant customer reach. They often carry a diverse selection of handicrafts alongside other merchandise. Mass retailers play a crucial role in making handicrafts accessible to a broad consumer base. Their wide presence and marketing efforts help introduce handicrafts to a larger audience, driving sales and increasing market visibility. However, due to the scale of their operations, mass retailers may prioritize cost-effectiveness and volume, which can affect the availability of unique and niche handicrafts.

Departmental stores are multi-category retail establishments that offer a comprehensive range of products under one roof. They typically have dedicated sections for home decor, fashion, accessories, and gifts. These stores often allocate space to showcase handicrafts, leveraging their foot traffic and customer base. These stores provide a curated shopping experience, allowing customers to explore a variety of handicrafts within a well-designed retail environment. They cater to consumers looking for a diverse range of products, combining convenience, selection, and quality. Their strategic placement within malls or high-traffic areas helps capture the attention of both local and tourist shoppers, contributing to the market visibility and sales of handicrafts.

Independent retailers, also known as boutique or specialty stores, are smaller retail establishments often run by individual entrepreneurs or artisans themselves. These stores focus on specific themes, styles, or niche markets, offering a unique and curated selection of handicrafts. Independent retailers play a vital role in supporting local artisans and promoting the craftsmanship of a particular region or culture. They provide a more personalized shopping experience, with knowledgeable staff who can share insights about the products and their cultural significance. Independent retailers often foster a sense of community and create a space for artists and artisans to showcase their work. Their emphasis on quality, craftsmanship, and unique offerings attracts consumers seeking distinctive and handcrafted items that are not commonly found in larger retail chains.

Breakup by End Use:

  • Residential
  • Commercial

Residential holds the largest share in the market

A detailed breakup and analysis of the market has been provided based on end use. This includes residential and commercial. According to the report, residential accounted for the largest market share.

The residential segment involves the use of handicrafts for personal homes, apartments, and living spaces. Handicrafts play a significant role in interior design, allowing individuals to express their personal style, enhance their living spaces, and create a unique ambiance. Residential consumers often seek handicrafts for decorative purposes, such as wall hangings, sculptures, ceramics, textiles, and furniture. Handicrafts add character, warmth, and a sense of individuality to residential spaces, reflecting the homeowner's taste, cultural interests, and appreciation for handmade craftsmanship.

The commercial market segment encompasses the use of handicrafts in various commercial settings, including hotels, restaurants, offices, retail stores, and public spaces. Handicrafts are utilized to create a distinctive and visually appealing environment, enhancing the overall aesthetic and customer experience. Commercial buyers often seek large-scale handicrafts, customized installations, or curated collections to create a unique brand identity, showcase local culture, and differentiate themselves from competitors. Handicrafts can range from large-scale sculptures, statement pieces, and architectural elements to smaller decorative items used for display, such as artwork, textiles, and accessories. The commercial sector recognizes the value of handicrafts in creating an engaging and memorable atmosphere that resonates with customers and reflects the brand's ethos.

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West

A detailed breakup and analysis of the United States handicrafts market has been provided based on region. This included Northeast, Midwest, South, and West.

The Northeast possesses a diverse handicraft market, driven by its rich cultural heritage and art-centric communities. States like New York, Massachusetts, and Pennsylvania house a wide array of artisans creating unique and traditional handicrafts. This region's market is characterized by a blend of modern and traditional designs, attracting both local and international customers.

The Midwest region has a vibrant handicraft industry, with states such as Ohio, Illinois, and Michigan playing a significant role. This region's handicraft market thrives on its deep-rooted craftsmanship, incorporating a mix of indigenous techniques and contemporary innovations. The Midwest's market focuses on authenticity and quality, drawing attention from collectors and art enthusiasts nationwide.

The South exhibits a rich tapestry of handicraft traditions, spanning states like Texas, Florida, and North Carolina. The region's market is renowned for its warm hospitality and welcoming atmosphere, reflected in the intricate handmade products. The South's handicraft industry flourishes through its fusion of local materials and cultural influences, catering to a diverse range of tastes and preferences.

The West showcases a dynamic handicraft market, with states like California, Oregon, and Washington at the forefront of creativity and innovation. This region embraces a blend of traditional craftsmanship and modern design, producing an array of cutting-edge and environmentally conscious handicrafts. The West's market appeals to a tech-savvy and environmentally conscious clientele, contributing to its steady growth and influence.

Competitive Landscape:

Artisan cooperatives bring together individual artisans and craftsmen to collectively market and sell their products. These cooperatives provide a platform for artisans to showcase their work, share resources, and collectively reach a wider audience. They often participate in trade shows, exhibitions, and online platforms to promote their members' handicrafts and connect with potential buyers. Additionally, online marketplaces like Etsy, Amazon Handmade, and eBay have become popular platforms for artisans and craftsmen to sell their products directly to customers. These platforms provide a global reach, allowing artisans to connect with a large customer base and facilitate online transactions. Key players in this space work on enhancing the user experience, providing marketing tools, and implementing policies to support authentic handmade products. Other than this, retailers including both physical stores and online retailers, play a crucial role in the handicrafts market by curating and showcasing a diverse range of products. They collaborate with artisans, source unique handicrafts, and create retail spaces that highlight the beauty and craftsmanship of these products. Retailers often focus on educating customers about the cultural significance and story behind each handicraft, enhancing the value and appreciation of the products.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

United States Handicrafts Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product Type
  • Distribution channel
  • End use
  • Region
Product Types Covered Woodware, Artmetal Ware, Handprinted Textiles and Scarves, Embroidered and Crocheted Goods, Zari and Zari Goods, Imitation Jewelry, Sculptures, Pottery and Glass Wares, Attars and Agarbattis, Others
Distribution Channels Covered Mass Retailers, Departmental Stores, Independent Retailers, Specialty Stores, Online Stores, Others
End Uses Covered Residential, Commercial
Regions Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States handicrafts market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the United States handicrafts market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States handicrafts industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The United States handicrafts market was valued at US$ 294.4 Billion in 2023.

We expect the United States handicrafts market to exhibit a CAGR of 8.5% during 2024-2032.

The expanding travel and tourism industry, along with the growing utilization of handicraft items as souvenirs, owing to their uniqueness, is primarily driving the United States handicrafts market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of handicraft products across the nation.

Based on the product type, the United States handicrafts market can be divided into woodware, artmetal ware, handprinted textiles and scarves, embroidered and crocheted goods, Zari and Zari goods, imitation jewelry, sculptures, pottery and glass wares, attars and agarbattis, and others. Currently, woodware holds the majority of the total market share.

Based on the distribution channel, the United States handicrafts market has been bifurcated into mass retailers, departmental stores, independent retailers, specialty stores, online stores, and others. Among these, mass retailers currently exhibit a clear dominance in the market.

Based on the end use, the United States handicrafts market can be segmented into residential and commercial. Currently, residential accounts for the largest market share.

On a regional level, the market has been classified into Northeast, Midwest, South, and West.

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United States Handicrafts Market Report by Product Type (Woodware, Artmetal Ware, Handprinted Textiles and Scarves, Embroidered and Crocheted Goods, Zari and Zari Goods, Imitation Jewelry, Sculptures, Pottery and Glass Wares, Attars and Agarbattis, and Others), Distribution Channel (Mass Retailers, Departmental Stores, Independent Retailers, Specialty Stores, Online Stores, and Others), End Use (Residential, Commercial), and Region 2024-2032
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