United States Home Decor Market

United States Home Decor Market Size and Share:

The United States home decor market size was valued at USD 185 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 252 Billion by 2033, exhibiting a CAGR of 3.5% from 2025-2033. The growing interest in designing personalized and visually appealing living spaces, rising availability of affordable yet high-quality home decor options, and the increasing adoption of sustainable manufacturing practices are some of the factors impelling the market growth across the United States.

The growing desire for enhanced living spaces due to changing lifestyles of individuals is offering a favorable market outlook in the US. Home improvement projects, including renovations and aesthetic upgrades, are becoming increasingly popular. This is leading to greater spending on furniture, textiles, wall art, and other home decor items. People are looking to make their homes more personalized, creating spaces that reflect their tastes and lifestyles. This trend is catalyzing the demand for unique and customizable decor items, such as personalized furniture, bespoke artworks, and decorative accessories. Homeowners are prioritizing aesthetics not just for visual appeal but for creating environments that contribute to their well-being.     

The wide availability of home decor items via online and offline distribution channels in the US is impelling the market growth. People are relying on online shopping because of their improved experience and convenience. They have easy access to a wide variety of products, ranging from large furniture to small decorative items, all available for delivery to their doorsteps. E-commerce platforms and online home decor retailers are making shopping for home upgrades more convenient. Moreover, online shopping makes it easy to compare prices across different retailers, enabling individuals to find the best deals. Many e-commerce sites offer exclusive discounts, promotions, and flash sales, which can encourage an individual to make purchases.

United States Home Decor Market Trends:

Growing Focus on Personalized and Aesthetic Living Spaces

The rising interest in designing personalized and visually appealing living spaces represents one of the key factors propelling the market growth in the United States. Individuals are viewing their homes as extensions of their identities, prioritizing decor that reflects their tastes, values, and lifestyles. This is driving the demand for unique designs, customizable furniture, and creative decorative elements. The pursuit of functionality, combined with modern aesthetics, is also encouraging the adoption of decor solutions that enhance comfort and utility. Brands are responding by offering customizable color schemes, materials, and sizes to cater to this need. In 2024, Ohio-based luxury furniture maker Abner Henry launched two collections, expanding its Met Facade line inspired by The Metropolitan Museum of Art and unveiling a new Fall/Winter 2024 collection. Both collections emphasize unmatched customization, offering over 600 wood finishes, ten wood species, and fifty metal colors.

Increasing Range of Affordable and High-Quality Options  

The expanding variety of affordable yet high-quality home decor options is attracting a wider user base. Businesses are prioritizing the development of affordable, fashionable items that maintain their visual appeal and long-lasting quality. This approach is attractive to budget-conscious individuals looking to improve their living areas without exceeding their budget. The presence of affordable products at various retail outlets, like home goods stores and small boutiques, is supporting this trend. The combination of low cost and high quality is increasing the availability of home decor to a wider range of people. In 2024, Kohl's launched a new home collection, featuring a wide range of products like vases, artwork, bedding, and kid's décor. The collection focuses on contemporary, stylish, and budget-friendly options to appeal to fashion-forward shoppers.

Adoption of Sustainable Manufacturing Practices            

Home decor companies are implementing sustainable manufacturing practices in response to the growing impact of environmental concerns on user buying decisions. This change involves the utilization of environment-friendly materials, lessening waste, and guaranteeing ethical production methods. Individuals are becoming more mindful about the impact their purchases have on the environment, leading to a preference for products that align with these values. Brands that highlight their sustainability efforts through certifications and transparent supply chains are gaining trust and loyalty from environmentally conscious buyers. Emphasizing sustainable production encourages innovation and positions businesses favorably in a market that values ethical practices. In 2023, GreenRow was launched by Williams-Sonoma, offering eco-friendly home products like vibrant, vintage-inspired furniture and decor. The assortment included eco-friendly materials and ethical methods in handmade rugs, furniture, bedding, and other items. GreenRow's primary focus was on blending vibrant hues with eco-friendly production methods to produce high-quality items.

United States Home Decor Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States home decor market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type and distribution channel.

Analysis by Product Type: 

• Home Furniture
• Home Textiles
• Flooring
• Wall Décor
• Lighting
• Others
   

Home furniture represents a notable portion of the market because of client investments in essential and luxury furniture pieces. The increasing demand for multifunctional and space-saving furniture, driven by urban living and the need for efficient use of space, is impelling the market growth.

Home textile products such as curtains, rugs, and bedding are gaining popularity for their ability to improve both comfort and aesthetic appeal. The home textiles segment is growing, offering seasonal collections and themed decor for easy home updates without the need for extensive renovations.

Flooring is becoming a crucial segment in the market because of the increasing number of new home construction and renovation projects. Hardwood and luxury vinyl tiles (LVT) remain popular for their durability and aesthetic value. Eco-friendly options, including bamboo and recycled materials, are also gaining attention as part of the push toward sustainable living solutions.

Wall decor, such as paintings, wallpapers, and wall hangings, is necessary in order to give personality to living spaces. The rise in personalized and distinctive wall decorations is increasing sales, as numerous individuals are looking for artwork and setups that showcase their own personal taste.

Lighting is evolving beyond basic functionality, with a focus on designs that enhance ambiance and energy efficiency. Light emitting-diode (LED) and smart lighting choices are becoming more attractive because of features, such as color personalization and remote management tools. Ornamental lighting, like chandeliers and contemporary pendant lights, is in high demand for its ability to both light up a space and make a design statement.

Others include various decorative items like vases, small sculptures, and decorative accents that enhance the overall look of a home. People want one-of-a-kind and handmade items that provide a special and personal feel, driving the demand for these items.

Analysis by Distribution Channel:

• Home Decor Stores
• Supermarkets and Hypermarkets
• Online Store
• Gift Shops
• Others
   

Home decor stores are a primary distribution channel, offering curated selections that cater to varied tastes and design preferences. They attract buyers looking for personalized service and expert advice.

Supermarkets and hypermarkets play an essential role in distributing home decor items at competitive prices. They offer the convenience of one-stop shopping, which appeals to budget-conscious individuals and those looking for practical decor solutions.

Online stores are becoming more popular because of convenience, a wide range of choices, and competitive pricing. E-commerce platforms are expanding their offerings with user-friendly interfaces, detailed product descriptions, and augmented reality (AR) tools that help shoppers visualize products in their homes. This channel appeals particularly to tech-savvy and busy buyers who prioritize shopping flexibility and diverse options.

Gift shops offer a specialized unique, artisan, or locally made decor items. These shops appeal to clients looking for personalized gifts or one-of-a-kind pieces to add character to their homes.

Others include department stores, flea markets, and pop-up shops that provide a mix of both mainstream and unique home decor items. Pop-up shops, in particular, are becoming popular for their exclusivity and limited-edition offerings. Department stores continue to draw buyers with a mix of branded and in-house decor items, often paired with promotional sales and loyalty programs to increase purchases.

Regional Analysis:

• Northeast
• Midwest
• South
• West
   

Northeast benefits from a blend of traditional and modern design influences, reflecting the region’s rich history and urban lifestyle. Individuals are investing in high-quality, durable, and often artisanal decor that complements both historic homes and contemporary apartments. The preference for functional yet stylish items is driven by a mix of city dwellers and suburban homeowners looking to create cozy, refined living spaces.

Midwest is shaped by practical and value-driven buying habits, with a focus on comfort and timeless designs. People in the region often prefer home decor that enhances functionality and warmth, aligning with family-oriented and spacious living environments. The presence of large suburban and rural areas supports demand for furniture and decor that blends traditional aesthetics with modern touches.

South is characterized by a mix of classic and eclectic styles. People are often embracing bold colors, traditional patterns, and items that exude charm and hospitality. The rise of new housing developments, especially in metropolitan areas, are driving the demand for a wide array of home decor, ranging from rustic to upscale modern, catering to both traditional homes and contemporary spaces.

West is known for its progressive and trend-setting approach to home decor, influenced by modern, minimalist, and eco-friendly aesthetics. Urban centers such, as Los Angeles and San Francisco, are catalyzing the demand for high-end and sustainable decor options, while the broader region supports a mix of outdoor-inspired and contemporary design elements. In 2024, John Legend launched the Journeys collection in collaboration with Rove Concepts, offering homewares and furniture inspired by his personal style. The collection, available in U.S. showrooms in cities such as Los Angeles, San Diego, and Miami, features natural tones, soft textures, and timeless elements.

Competitive Landscape:

Key players in the market are enhancing their digital presence to capture the increasing online shopper base. They are incorporating sustainable and eco-friendly products to align with user preferences for environmentally conscious choices. Companies are investing in omnichannel strategies, merging physical store experiences with digital platforms for seamless shopping. There is a focus on collaborating with designers and artisans to offer unique and personalized items. Expanding product lines and integrating new technologies are also parts of their strategies to stay competitive. In 2024, Philips Hue announced the launch of its Lightguide table lamps in the US. The lamps come in two shapes and three colors, designed to work with a variety of Lightguide bulbs.

The report provides a comprehensive analysis of the competitive landscape in the United States home decor market with detailed profiles of all major companies.

Latest News and Developments:

• In March 2024, Pottery Barn collaborated with Deepika Padukone to launch an exclusive home furnishing collection in the US and selected global stores. The collection showcases Indian-inspired patterns with a neutral and natural color palette, featuring items like bedding, embroidered pillows, decorative accessories, and hand-knotted rugs. 

United States Home Decor Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States home decor market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States home decor market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States home decor industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.