United States Hummus Market Expected to Reach USD 8.5 Billion by 2033 - IMARC Group

United States Hummus Market Statistics, Outlook and Regional Analysis 2025-2033

The United States hummus market size was valued at USD 2.9 Billion in 2024, and it is expected to reach USD 8.5 Billion by 2033, exhibiting a growth rate (CAGR) of 12.90% from 2025 to 2033.

The growing appetite for bold and distinct taste combinations is propelling innovation in the hummus and dip sector. Spicy, tangy, and fusion-inspired variants are becoming increasingly popular as customers seek more unique flavor sensations and various plant-based snack alternatives. For example, in October 2024, Summer Fresh launched three new products, i.e., Scorching Dill Pickle Hummus, Honey Jalapeño Hummus, and Spicy Black Bean Dip. This introduction shows the brand's commitment to broadening its hummus and dip offerings, which aligns with changing customer tastes for strong and diverse flavors.  

Moreover, the increasing demand for plant-based and sustainable food alternatives is fueling the expansion of chickpea-based products such as hummus. Expanding supply chains and manufacturing capacity ensures more availability, addressing customer demand for nutritional and environmentally friendly choices that promote a more sustainable food system. For instance, in September 2024, Above Food secured its position as North America's largest supplier of chickpea ingredients. This development increases its capacity to meet the rising demand for chickpea-based products such as hummus, which aligns with customer preferences for sustainable and plant-based food alternatives across the region. Furthermore, hummus manufacturers in the US are increasing production capacity to satisfy increased demand from the retail, catering, and hospitality industries. Companies are putting sustainability first by using eco-friendly packaging, increasing energy efficiency in production, and strengthening cold-chain logistics to ensure product freshness. Additionally, e-commerce expansion and direct-to-consumer sales are contributing to new revenue streams. For example, Sabra, the leading hummus brand in the US, has pledged to utilize 100% renewable power and totally recyclable or compostable packaging by 2030. The company's Virginia factory is also undertaking waste-reduction measures. These achievements underscore the industry's rapid growth, which is driven by sustainable practices, legislative backing, and investments in efficient production and distribution infrastructure to satisfy changing customer needs.

United States Hummus Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West. The increasing health campaigns emphasizing legumes as essential for a balanced diet in various regions of the US are significantly driving the growth of the market. Additionally, the shifting consumer preference for eco-friendly products boosts the growth of the market.

Northeast Hummus Market Trends:

Consumers in the Northeast, particularly in New York and Boston, have a strong preference for quality and organic hummus. Ithaca Hummus, a brand observed for utilizing fresh and preservative-free ingredients, is gaining popularity. The growth of specialized grocery shops and health-conscious customers in this region has increased demand for clean-label, non-GMO, and locally sourced hummus, propelling the Northeast to the forefront of the premium market.

Midwest Hummus Market Trends:

The industry in the Midwest is dominated by major brands such as Sabra, which has a huge distribution network in states like Illinois and Michigan. Consumers in this region like value-sized hummus tubs, which are commonly purchased at Kroger, Meijer, and Costco. The popularity of bulk shopping and private-label retail brands demonstrates the Midwest's preference for inexpensive and family-friendly alternatives over unique and artisanal variants.

South Hummus Market Trends:

Hummus production is a prime focus in the South, with Sabra's manufacturing facility in Chesterfield County, Virginia, being the one of the world's largest. The region also welcomes strong and spicy tastes, which are popular throughout Texas and Louisiana. For example, Lantana offers versions with jalapeño, chipotle, and sriracha to appeal to those who love a spicy taste. This tendency is consistent with the South's preference for strong and flavorful meals.

West Hummus Market Trends:

The West, including California, Oregon, and Washington, is the leader in plant-based and sustainable hummus consumption. Health-conscious consumers in this region favor vegan, high-protein, and ecologically friendly products. Hope Foods, established in Colorado, focuses on organic products and environmentally responsible packaging. Alternative hummus variants, such as those prepared with lentils, edamame, or cauliflower, have gained prominence as individuals seek new and nutrient-dense choices that fit their dietary requirements.

Top Companies Leading in the United States Hummus Industry

Some of the leading United States hummus market companies have been mentioned in the report. Key players are focusing on innovation, healthier hummus options, and expanding accessibility. For example, in November 2024, Little Sesame launched the first hummus cups designed particularly for children, offering a nutritious and handy snack choice. The newly introduced product aims to expand hummus consumption among younger audiences by emphasizing health and accessibility, which aligns with the growing demand for plant-based foods designed for children.

United States Hummus Market Segmentation Coverage

• Based on the type, the market has been segmented into classic, lentil, edamame, garlic, black, white, and others. The classic hummus recipe is a blend of chickpeas and tahini. Lentil hummus is a protein-packed option with a somewhat earthy taste. Edamame hummus has a fresh and nutty flavor with extra benefits. Garlic hummus appeals to those who want strong flavors. Black hummus contains black chickpeas or sesame for a distinct twist, while white hummus has white beans for a creamy texture.
• Based on the packaging type, the market is categorized into tubs/cups, jars/bottles, and others. Tubs/cups provide convenient and resealable freshness choices that are ideal for households and on-the-go drinking. Jars/bottles have a high-end feel and are commonly used for gourmet or artisanal hummus, which appeals to health-conscious and specialty food buyers.
• Based on the distribution channel, the market has been divided into convenience stores, supermarkets and hypermarkets, online stores, and others. Convenience stores provide quick and single-serve solutions for on-the-go customers. Supermarkets and hypermarkets are the prominent sales channels, offering a wide range of brands and bulk packaging. Online stores are expanding, catering to health-conscious consumers looking for specialist or organic choices that provide the convenience of home delivery and subscription services.
   

Browse IMARC Related Reports on Hummus Market:

• Hummus Market Report