United States Loyalty Management Market Report by Type (Customer Retention, Customer Loyalty, Channel Loyalty), Organization Size (Large Enterprises, Small and Medium-sized Enterprises), Deployment Mode (On-premises, Cloud-based), Industry Vertical (BFSI, Retail, Travel and Hospitality, Manufacturing, IT and Telecom, Media and Entertainment, Healthcare, and Others), and Region 2024-2032

United States Loyalty Management Market Report by Type (Customer Retention, Customer Loyalty, Channel Loyalty), Organization Size (Large Enterprises, Small and Medium-sized Enterprises), Deployment Mode (On-premises, Cloud-based), Industry Vertical (BFSI, Retail, Travel and Hospitality, Manufacturing, IT and Telecom, Media and Entertainment, Healthcare, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A19061
Buy Now

Market Overview:

United States loyalty management market size is projected to exhibit a growth rate (CAGR) of 17.50% during 2024-2032. The increasing competition among businesses, rising adoption of digital technologies, surging demand for data analytics, growing emphasis on cost-effective customer retention, escalating awareness of market diversity, and burgeoning demand for personalized experiences are some of the primary factors influencing the market growth.

Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Growth Rate (2024-2032) 17.50%


Loyalty management is a strategic approach employed by businesses to cultivate and maintain strong, enduring relationships with their customers. It functions as a comprehensive system designed to recognize and reward customer loyalty, thereby fostering brand allegiance and repeat business. It operates on the fundamental principle of acknowledging and appreciating customer patronage through various means, such as loyalty programs, discounts, or exclusive offers. By collecting and analyzing customer data, loyalty management allows companies to tailor their marketing efforts and product offerings to meet the specific needs and preferences of their target audience. Its primary objective is to enhance customer retention, boost customer lifetime value, and ultimately drive profitability. Loyalty management serves as a valuable tool for gathering valuable insights into customer behavior and preferences. By tracking customer interactions and purchase history, businesses can identify trends, measure the effectiveness of marketing campaigns, and make data-driven decisions to improve their products and services. The advantages of loyalty management are manifold, such as it enhances customer satisfaction by providing tangible rewards and personalized experiences, leading to increased brand trust and loyalty. It also reduces customer acquisition costs, as it is often more cost-effective to retain existing customers than acquire new ones. Moreover, it facilitates valuable word-of-mouth marketing, as satisfied loyal customers are more likely to refer to friends and family. There are several types of loyalty management programs available, including points-based programs, tiered programs, and coalition programs.  

United States Loyalty Management Market Trends:

The United States loyalty management market is influenced by several key drivers, such as the increasing competition among businesses across various industries, which has compelled companies to focus on customer retention and loyalty as a means to differentiate themselves. Moreover, the proliferation of digital technologies and the widespread use of smartphones have transformed the way consumers interact with brands. This shift has necessitated the incorporation of digital loyalty programs and mobile applications to engage customers effectively, which is boosting the market growth. Additionally, the COVID-19 pandemic has accelerated the adoption of digital solutions, further boosting the demand for loyalty management services as businesses seek to adapt to changing consumer behaviors, which is stimulating the market growth. In line with this, the surging use of data analytics and artificial intelligence (AI-driven) insights to understand customer preferences and behavior is propelling the market growth. Furthermore, the growing awareness among businesses about the cost-effectiveness of retaining existing customers compared to acquiring new ones has driven the emphasis on loyalty programs, which is favoring the market growth in the country.

United States Loyalty Management Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, organization size, deployment mode, and industry vertical.

Type Insights:

  • Customer Retention
  • Customer Loyalty
  • Channel Loyalty
     

The report has provided a detailed breakup and analysis of the market based on the type. This includes customer retention, customer loyalty, and channel loyalty.

Organization Size Insights:

  • Large Enterprises
  • Small and Medium-sized Enterprises
     

A detailed breakup and analysis of the market based on organization size have also been provided in the report. This includes large enterprises and small and medium-sized enterprises.

Deployment Mode Insights:

  • On-premises
  • Cloud-based
     

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based.

Industry Vertical Insights:

  • BFSI
  • Retail
  • Travel and Hospitality
  • Manufacturing
  • IT and Telecom
  • Media and Entertainment
  • Healthcare
  • Others
     

A detailed breakup and analysis of the market based on industry vertical have also been provided in the report. This includes BFSI, retail, travel and hospitality, manufacturing, IT and telecom, media and entertainment, healthcare, and others.

Regional Insights:

  • Northeast
  • Midwest
  • South
  • West
     

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Loyalty Management Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Type
  • Organization Size
  • Deployment Mode
  • Industry Vertical
  • Region 
Types Covered Customer Retention, Customer Loyalty, Channel Loyalty
Organization Sizes Covered Large Enterprises, Small and Medium-sized Enterprises
Deployment Modes Covered On-premises, Cloud-based
Industry Verticals Covered BFSI, Retail, Travel and Hospitality, Manufacturing, IT and Telecom, Media and Entertainment, Healthcare, Others
Regions Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the United States loyalty management market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States loyalty management market?
  • What is the breakup of the United States loyalty management market on the basis of type?
  • What is the breakup of the United States loyalty management market on the basis of organization size?
  • What is the breakup of the United States loyalty management market on the basis of deployment mode?
  • What is the breakup of the United States loyalty management market on the basis of industry vertical?
  • What are the various stages in the value chain of the United States loyalty management market?
  • What are the key driving factors and challenges in the United States loyalty management?
  • What is the structure of the United States loyalty management market and who are the key players?
  • What is the degree of competition in the United States loyalty management market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States loyalty management market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the United States loyalty management market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States loyalty management industry and its attractiveness.
  • A competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market. 

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
United States Loyalty Management Market Report by Type (Customer Retention, Customer Loyalty, Channel Loyalty), Organization Size (Large Enterprises, Small and Medium-sized Enterprises), Deployment Mode (On-premises, Cloud-based), Industry Vertical (BFSI, Retail, Travel and Hospitality, Manufacturing, IT and Telecom, Media and Entertainment, Healthcare, and Others), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More