United States Oral Hygiene Market Size, Share and Growth, 2032

Name: United States Oral Hygiene Market Report by Product (Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinses, Dental Accessories/Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Application (Adults, Kids, Infants), and Region 2024-2032
Creator: IMARC Group
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Keywords: United States Oral Hygiene Market Report

United States Oral Hygiene Market Report by Product (Toothpaste, Toothbrushes & Accessories, Mouthwash/Rinses, Dental Accessories/Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Application (Adults, Kids, Infants), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A4383

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Market Overview:

The United States oral hygiene market size reached US$ 9.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 11.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2.1% during 2024-2032.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Size in 2023	US$ 9.1 Billion
Market Forecast in 2032	US$ 11.0 Billion
Market Growth Rate (2024-2032)	2.1%

Oral hygiene refers to the healthy upkeep of teeth, mouth, and gums. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing healthy oral habits help to prevent various dental issues, such as toothache, gingivitis, tooth decay, periodontal disease, oral cancer, halitosis and plaque. Most oral conditions share modifiable risk factors with chronic diseases, thereby making services provided by orthodontists and physicians crucial in maintaining oral hygiene.

The United States oral hygiene market is majorly being driven by the rising prevalence of dental caries or cavities and periodontal diseases. This can be attributed to changing dietary practices, high smoking rates, and increasing consumption of processed food products in the country. Additionally, the rising awareness regarding the appropriate maintenance of oral hygiene is acting as another growth-inducing factor. This is further supported by various campaigns launched by the Federal Government of the United States to educate the population about dental care. Moreover, vendors are constantly introducing new and innovative products integrated with smart technologies, which is inflating the sales of premium products in the country. Other than this, increasing product customization depending on the age and specific need of the consumer is further propelling the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States oral hygiene market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product, distribution channel and application.

Breakup by Product:

Toothpaste
Toothbrushes & Accessories
Mouthwash/Rinses
Dental Accessories/Ancillaries
Denture Products
Dental Prosthesis Cleaning Solutions
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others

Breakup by Application:

Adults
Kids
Infants

Breakup by Region:

Northeast
Midwest
South
West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Units	US$ Billion
Segment Coverage	Product, Distribution Channel, Application, Region
Region Covered	Northeast, Midwest, South, West
Customization Scope	10% Free Customization
Report Price and Purchase Option	Single User License: US$ 3699 Five User License: US$ 4699 Corporate License: US$ 5699
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The United States oral hygiene market was valued at US$ 9.1 Billion in 2023.

We expect the United States oral hygiene market to exhibit a CAGR of 2.1% during 2024-2032.

The increasing adoption of oral hygiene practices, as they aid to prevent various dental issues, such as toothache, gingivitis, tooth decay, periodontal disease, oral cancer, halitosis, and plaque, is primarily driving the United States oral hygiene market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of oral hygiene-based products across the nation.

Based on the product, the United States oral hygiene market can be segmented into toothpaste, toothbrushes & accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. Currently, toothpaste holds the majority of the total market share.

Based on the distribution channel, the United States oral hygiene market has been divided into supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others. Among these, supermarkets and hypermarkets currently exhibit a clear dominance in the market.

Based on the application, the United States oral hygiene market can be bifurcated into adults, kids, and infants. Currently, adults account for the largest market share.

On a regional level, the market has been classified into Northeast, Midwest, South, and West, where South currently dominates the United States oral hygiene market.

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