United States Popcorn Market Expected to Reach USD 8.3 Billion by 2033 - IMARC Group

United States Popcorn Market Statistics, Outlook and Regional Analysis 2025-2033

The United States popcorn market size was valued at USD 5.5 Billion in 2024, and it is expected to reach USD 8.3 Billion by 2033, exhibiting a growth rate (CAGR) of 4.5% from 2025 to 2033.

For a unique snacking experience, limited-edition and flavor-infused popcorn options are on the rise at sporting events. These limited-edition and location-based items attract discerning fans looking for unique flavors and enhance the overall game-day experience, while also casting a longer marketing shadow through short-term collaborations. For example, in June 2024, Garrett Popcorn Shops collaborated with Home Run Inn Pizza to offer a limited-time delicacy called Pizza-Seasoned Garrett Popcorn. The popcorn was offered exclusively at designated concession stands at Wrigley Field during Chicago Cubs games, available only to fans attending the event.

Moreover, entertainment and snack companies are increasingly teaming up to provide themed and ready-to-eat popcorn choices. These collaborations address customers' need for convenience by merging recognizable cuisines with media experiences, and are now accessible in major retail chains, boosting the viewing experience. For instance, in June 2024, Netflix launched a new line of ready-to-eat popcorn in partnership with Popcorn Indiana, featuring two flavors, i.e., Cult Classic Cheddar Kettle and Swoonworthy Cinnamon Kettle. The Netflix-branded snacks are now available at Walmart and other retailers nationwide. Furthermore, popcorn manufacturers in the US are boosting production to meet growing demand from households, businesses, and the hospitality sector. They are focusing on automation and sustainable materials to increase efficiency and reduce environmental impact. Distribution channels, including e-commerce and delivery services, are expanding to better serve customers. For example, Orville Redenbacher's has been focusing on enhancing its supply chain and packaging to align with sustainability goals, including the use of recyclable and biodegradable materials. At the same time, the quest for healthier snacks is propelling innovation, with firms releasing new tastes and organic popcorn varieties. These initiatives demonstrate the industry's commitment to fulfilling customer preferences, enhancing manufacturing, and extending distribution to meet the growing demand for high-quality and environmentally friendly snacks.

United States Popcorn Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West. The increasing availability of pre-packaged microwave popcorn and the expansion of ready-to-eat popcorn products across the US are driving market growth. Additionally, the use of popcorn in new food creations, like popcorn bars and snack mixes, is further boosting the market.

Northeast Popcorn Market Trends:

Premium-flavored popcorn is becoming increasingly popular in the Northeast. New York City has experienced a surge in demand for artisanal companies like Brooklyn Popcorn Company, which offers gourmet varieties like truffle and cheddar. Popcorn for the People, based in Boston, specializes in socially responsible popcorn and provides career opportunities for people with developmental disabilities, which aligns with the region's emphasis on ethical consumption.

Midwest Popcorn Market Trends:

Traditional popcorn consumption primarily occurs in the Midwest, with Chicago and Indianapolis leading the way. Garrett Popcorn Shops in Chicago is still a local favorite, particularly for its distinctive Chicago Mix, which combines cheese and caramel. The region also focuses on family-friendly and large-bag goods. Brands like Poppin' Pizzazz in Minneapolis cater to budget-conscious consumers by selling value-sized popcorn at local farmers' markets and grocery shops, reflecting the region's strong emphasis on value.

South Popcorn Market Trends:

In the South, a substantial marketplace is developing for popcorn infused with indigenous spices and tastes. Cities like New Orleans and Nashville are witnessing an increase in spicy and savory alternatives, such as Popcornopolis, which offers Cajun and BBQ varieties. Regional franchises, such as Zapp's Popcorn in Louisiana, mix the distinct flavors of Southern food with popcorn, appealing to local palates that prefer robust and salty treats. Popcorn is also regularly served at Southern gatherings such as tailgates and cookouts.

West Popcorn Market Trends:

The West US, particularly California, is driving a preference for healthy, organic, and plant-based popcorn choices. Angie's Boomchickapop, headquartered in Mankato, Minnesota but extensively distributed across California, relies on its non-GMO, gluten-free, and low-calorie options. Another prominent brand, Smartfood, a well-known brand in the West, offers healthy air-popped popcorn in various flavors. Cities like Los Angeles and San Francisco prioritize clean products and sustainable manufacturing, reflecting the region’s focus on health and environmental responsibility.

Top Companies Leading in the United States Popcorn Industry

Some of the leading United States popcorn market companies have been mentioned in the report. Key players are focusing on new product launches, introducing fresh flavors, healthier choices, and plant-based alternatives to cater to diverse consumer preferences. For instance, in August 2024, Eagle Foods teamed up with G.H. Cretors and Tajín Clásico to launch a gourmet kettle popcorn with a chili-lime flavor. This product is available at Costco in both Mexico and the Northwest US.

United States Popcorn Market Segmentation Coverage

• Based on the type, the market has been segmented into microwave popcorn and ready-to-eat (RTE) popcorn. Microwave popcorn is pre-packaged popcorn that can be quickly cooked in the microwave, giving convenience and flavor diversity. Ready-to-eat (RTE) popcorn is pre-popped and packaged in bags or containers, ready for immediate consumption.
• Based on the distribution channel, the market is categorized into on-trade and off-trade (supermarkets and hypermarkets, convenience stores, online channel, and others). On-trade sales occur at restaurants, movie theaters, and other food service establishments. Off-trade sales take place at retail establishments including supermarkets, convenience stores, and e-commerce, which appeal to at-home consumption habits.
• Based on the end consumer, the market has been divided into households and commercial. The households segment is driven by convenience and snacking trends, while the commercial segment includes bulk purchases by cinemas, restaurants, and event venues, focusing on high-volume supply and catering to larger audiences.

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