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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

United States Smoothie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The United States smoothie market is currently witnessing moderate growth. Smoothie is a thick beverage that is made with various fruits, vegetables, milk, seeds, yogurt, and nutritional and herbal supplements. It contains high amounts of antioxidants and is a rich source of vitamins and fibers. A smoothie can be prepared and stored for immediate or later consumption and is often consumed as a meal-replacement or a side beverage.

The United States represents one of the largest markets for smoothies across the globe. It is primarily driven by the hectic lifestyles and the changing food habits of consumers. Additionally, the long working hours have encouraged individuals to opt for on-the-go meal options, including smoothies. Besides this, with the increased health-consciousness, consumers have altered their everyday diet by increasing the consumption of functional food and beverages, such as smoothies, that help meet the daily nutritional requirements. Moreover, the widespread incorporation of natural ingredients, such as plant sterols, probiotics, and fibers, in the preparation of smoothies to enhance their nutritional content, is acting as another major growth-inducing factor. Leading brands and companies are also focusing extensively on introducing flavor variants in attractive packaging that also offers enhanced convenience to consumers. For instance, in 2019, Kraft Heinz launched a new single-serving spoonable smoothie brand called Fruitlove. Looking forward, IMARC Group expects the market to continue its moderate growth during the forecast period (2021-2026).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States smoothie market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, distribution channel, packaging material and consumption pattern.

Breakup by Product:

  • Dairy-Based
  • Fruit-Based
     

Breakup by Distribution Channel:

  • Restaurants and Smoothie Bars
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Others
     

Breakup by Packaging Material:

  • Plastic
  • Paper
  • Glass
  • Others
     

Breakup by Consumption Pattern:

  • Out of Home
  • At Home
     

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

  • How has the United States smoothies market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States smoothies market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the packaging material?
  • What is the breakup of the market based on the consumption pattern?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the United States smoothies market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    United States Smoothies Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product
    6.1    Dairy-Based
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Fruit-Based
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Distribution Channel
    7.1    Restaurants and Smoothie Bars
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Supermarkets and Hypermarkets
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Convenience Stores
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by Packaging Material
    8.1    Plastic
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Paper
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Glass
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Consumption Pattern
    9.1    Out of Home
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    At Home
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by Region
    10.1    Northeast 
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Midwest
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    South
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    West
        10.4.1 Market Trends
        10.4.2 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Policy and Regulatory Landscape
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players

List of Figures

Figure 1: United States: Smoothies Market: Major Drivers and Challenges
Figure 2: United States: Smoothies Market: Sales Value (in Million US$), 2015-2020
Figure 3: United States: Smoothies Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: United States: Smoothies Market: Breakup by Product (in %), 2020
Figure 5: United States: Smoothies Market: Breakup by Distribution Channel (in %), 2020
Figure 6: United States: Smoothies Market: Breakup by Packaging Material (in %), 2020
Figure 7: United States: Smoothies Market: Breakup by Consumption Pattern (in %), 2020
Figure 8: United States: Smoothies Market: Breakup by Region (in %), 2020
Figure 9: United States: Smoothies (Dairy-Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: United States: Smoothies (Dairy-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: United States: Smoothies (Fruit-Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: United States: Smoothies (Fruit-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: United States: Smoothies (Restaurants and Smoothie Bars) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: United States: Smoothies (Restaurants and Smoothie Bars) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: United States: Smoothies (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: United States: Smoothies (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: United States: Smoothies (Convenience Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: United States: Smoothies (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: United States: Smoothies (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: United States: Smoothies (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: United States: Smoothies (Plastic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: United States: Smoothies (Plastic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: United States: Smoothies (Paper) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: United States: Smoothies (Paper) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: United States: Smoothies (Glass) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: United States: Smoothies (Glass) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: United States: Smoothies (Other Packaging Materials) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: United States: Smoothies (Other Packaging Materials) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: United States: Smoothies (Out of Home) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: United States: Smoothies (Out of Home) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: United States: Smoothies (At Home) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: United States: Smoothies (At Home) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Northeast: Smoothies Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Northeast: Smoothies Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Midwest: Smoothies Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Midwest: Smoothies Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: South: Smoothies Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: South: Smoothies Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: West: Smoothies Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: West: Smoothies Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: United States: Smoothies Industry: SWOT Analysis
Figure 42: United States: Smoothies Industry: Value Chain Analysis
Figure 43: United States: Smoothies Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: United States: Smoothies Market: Key Industry Highlights, 2020 and 2026
Table 2: United States: Smoothies Market Forecast: Breakup by Product (in Million US$), 2021-2026
Table 3: United States: Smoothies Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 4: United States: Smoothies Market Forecast: Breakup by Packaging Material (in Million US$), 2021-2026
Table 5: United States: Smoothies Market Forecast: Breakup by Consumption Pattern (in Million US$), 2021-2026
Table 6: United States: Smoothies Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: United States: Smoothies Market: Competitive Structure
Table 8: United States: Smoothies Market: Key Players

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