The United States smoothie market is currently witnessing moderate growth. Smoothie is a thick beverage that is made with various fruits, vegetables, milk, seeds, yogurt, and nutritional and herbal supplements. It contains high amounts of antioxidants and is a rich source of vitamins and fibers. A smoothie can be prepared and stored for immediate or later consumption and is often consumed as a meal-replacement or a side beverage.
The United States represents one of the largest markets for smoothies across the globe. It is primarily driven by the hectic lifestyles and the changing food habits of consumers. Additionally, the long working hours have encouraged individuals to opt for on-the-go meal options, including smoothies. Besides this, with the increased health-consciousness, consumers have altered their everyday diet by increasing the consumption of functional food and beverages, such as smoothies, that help meet the daily nutritional requirements. Moreover, the widespread incorporation of natural ingredients, such as plant sterols, probiotics, and fibers, in the preparation of smoothies to enhance their nutritional content, is acting as another major growth-inducing factor. Leading brands and companies are also focusing extensively on introducing flavor variants in attractive packaging that also offers enhanced convenience to consumers. For instance, in 2019, Kraft Heinz launched a new single-serving spoonable smoothie brand called Fruitlove. Looking forward, IMARC Group expects the market to continue its moderate growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the United States smoothie market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, distribution channel, packaging material and consumption pattern.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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