United States Smoothie Market

Market Overview:

The United States smoothie market size reached US$ 6,191.7 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 8,345 Million by 2028, exhibiting a growth rate (CAGR) of 5% during 2023-2028.

Smoothie is a thick beverage that is made with various fruits, vegetables, milk, seeds, yogurt, and nutritional and herbal supplements. It contains high amounts of antioxidants and is a rich source of vitamins and fibers. A smoothie can be prepared and stored for immediate or later consumption and is often consumed as a meal-replacement or a side beverage.

The United States represents one of the largest markets for smoothies across the globe. It is primarily driven by the hectic lifestyles and the changing food habits of consumers. Additionally, the long working hours have encouraged individuals to opt for on-the-go meal options, including smoothies. Besides this, with the increased health-consciousness, consumers have altered their everyday diet by increasing the consumption of functional food and beverages, such as smoothies, that help meet the daily nutritional requirements. Moreover, the widespread incorporation of natural ingredients, such as plant sterols, probiotics, and fibers, in the preparation of smoothies to enhance their nutritional content, is acting as another major growth-inducing factor. Leading brands and companies are also focusing extensively on introducing flavor variants in attractive packaging that also offers enhanced convenience to consumers. For instance, in 2019, Kraft Heinz launched a new single-serving spoonable smoothie brand called Fruitlove.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States smoothie market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product, distribution channel, packaging material and consumption pattern.

Breakup by Product:

• Dairy-Based
• Fruit-Based
   

Breakup by Distribution Channel:

• Restaurants and Smoothie Bars
• Supermarkets and Hypermarkets
• Convenience Stores
• Others
   

Breakup by Packaging Material:

• Plastic
• Paper
• Glass
• Others
   

Breakup by Consumption Pattern:

• Out of Home
• At Home
   

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the United States smoothie market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States smoothie market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the packaging material?
• What is the breakup of the market based on the consumption pattern?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the United States smoothie market and who are the key players?
• What is the degree of competition in the industry?