United States Sportswear Market

Market Overview:

United States sportswear market size reached USD 49.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 80.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.60% during 2025-2033. The growing number of people wearing athleisure while performing yoga and sports, rising advancements in materials and manufacturing techniques and increasing convenience of online shopping represent some of the key factors driving the market.

Sportswear refers to specialized clothing designed for engaging in physical activities and sports. It encompasses a wide range of clothing items, including jerseys, shorts, tracksuits, leggings, and specialized footwear, catering to various sports like football, basketball, running, and yoga. It is manufactured by a combination of advanced textile technologies and ergonomic design to enhance comfort, performance, and safety. It is typically made from fabrics that offer breathability, moisture-wicking benefits, and durability, such as polyester, spandex, and nylon. It helps to improve athletic performance, prevent injuries, and provide comfort during physical exertion. It also plays a significant role in offering safety via items like helmets, pads, and protective eyewear. It is increasingly adopted as everyday casual or leisure wear due to its comfort, style, and versatility.

United States Sportswear Market Trends:

At present, the rising use of athleisure, a hybrid fashion trend that combines athletic apparel with leisure wear, represents one of the key factors impelling the market growth in the United States. The appeal of athleisure lies in its fusion of style, comfort, and functionality, making it a popular choice for fitness enthusiasts. Additionally, increasing advancements in materials and manufacturing techniques are leading to the development of more sophisticated products with features like moisture-wicking fabrics, temperature regulation, and enhanced durability. The integration of technology for performance tracking and the development of smart garments equipped with sensors for monitoring physiological metrics are gaining traction. Besides this, the growing convenience of online shopping, which offers a wider variety of products and easy price comparisons, is offering a favorable market outlook in the country. This is encouraging sportswear brands to enhance their online presence and develop omnichannel strategies that provide a seamless shopping experience across online and offline platforms. Moreover, the rising demand for sportswear that caters to a diverse range of body types, sizes, and abilities is prompting sportswear brands to expand their size ranges and design inclusive clothing lines, thus broadening their market reach and resonating with a wider user base. Apart from this, the increasing utilization of data analytics to understand user preferences, forecast trends, and optimize supply chains is supporting the market growth in the country. This data-driven approach enables companies to tailor their products and marketing strategies to specific user segments, enhancing both efficiency and satisfaction. In addition, there is a growing focus on sportswear that not only enhances performance but also helps in injury prevention. This trend is particularly evident in footwear, wherein there is a demand for shoes that offer better support, cushioning, and stability.

United States Sportswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country levels for 2025-2033. Our report has categorized the market based on product, distribution channel, and end user.

Product Insights:

• Shoes
• Clothes

The report has provided a detailed breakup and analysis of the market based on the product. This includes shoes and clothes.

Distribution Channel Insights:

• Online Stores
• Retail Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online stores and retail stores.

End User Insights:

• Men
• Women
• Kids

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids.

Regional Insights:

• Northeast 
• Midwest 
• South 
• West 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Sportswear Market Report Coverage:

Key Questions Answered in This Report:

• How has the United States sportswear market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States sportswear market?
• What is the breakup of the United States sportswear market on the basis of product?
• What is the breakup of the United States sportswear market on the basis of distribution channel?
• What is the breakup of the United States sportswear market on the basis of end user?
• What are the various stages in the value chain of the United States sportswear market? 
• What are the key driving factors and challenges in the United States sportswear?
• What is the structure of the United States sportswear market and who are the key players?
• What is the degree of competition in the United States sportswear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States sportswear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States sportswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States sportswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.