United States Tequila Market Report by Product Type (Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo), Purity (100% Tequila, 60% Tequila), Price Range (Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium Tequila), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032
The United States tequila market size reached US$ 8.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.59% during 2024-2032.
Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 8.7 Billion
Market Forecast in 2032
US$ 13.2 Billion
Market Growth Rate 2024-2032
4.59%
Tequila is a distilled, high-quality, artisanal spirit consumed on its own or mixed into cocktails. It is produced from the Agave Tequilana plant and fermented with additional sweeteners like glucose and fructose and artificial additives. The color, flavor and contents of the tequila usually vary depending on the duration of the aging process. In the United States, tequila has gained traction as it contains substances that are known to aid digestion, increase probiotic levels, improve calcium and magnesium absorption, and support the growth of helpful microbes in the intestines.
The United States tequila market is primarily driven by the ability of distillers to provide both well-aged, high-end super-premium products and affordable value brands for varying occasions and budgets. Besides this, the expanding Hispanic population in the country and their interest in Mexican food and beverages are propelling the growth of the market. Apart from this, various innovations by tequila producers, like the addition of natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, and mango, are also expanding the product portfolio. Furthermore, the inflating income levels of the consumers and the availability of exclusive handcrafted variants of tequila are some of the other factors influencing the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States tequila market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type, purity, price range and distribution channel.
Breakup by Product Type:
Blanco
Joven
Mixto Gold
Reposado
Anejo
Extra Anejo
Breakup by Purity:
100% Tequila
60% Tequila
Breakup by Price Range:
Premium Tequila
Value Tequila
Premium and Super-Premium Tequila
Ultra-Premium Tequila
Breakup by Distribution Channel:
Off-Trade
Supermarkets and Hypermarkets
Discount Stores
Online Stores
Others
On-Trade
Restaurants and Bars
Liquor Stores
Others
Breakup by Region:
Northeast
Midwest
South
West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2023
Historical Period
2018-2023
Forecast Period
2024-2032
Units
US$ Billion
Product Types Covered
Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo
Purities Covered
100% Tequila, 60% Tequila
Price Ranges Covered
Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium Tequila
Distribution Channels Covered
Off-Trade: Supermarkets and Hypermarkets, Discount Stores,Online Stores, Others On-Trade: Restaurants and Bars, Liquor Stores, Others
Regions Covered
Northeast, Midwest, South, West
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The United States tequila market was valued at US$ 8.7 Billion in 2023.
We expect the United States tequila market to exhibit a CAGR of 4.59% during 2024-2032.
The rising popularity of cocktail culture both in and out of the house, along with the introduction of tequila made with natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango, etc., is primarily driving the United States tequila market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of tequila across the nation.
Based on the product type, the United States tequila market can be segmented into Blanco, Joven, Mixto Gold, Reposado, Anejo, And Extra Anejo. Currently, Blanco holds the majority of the total market share.
Based on the price range, the United States tequila market has been divided into premium tequila, value tequila, premium and super-premium tequila, and ultra-premium tequila. Among these, premium tequila currently exhibits a clear dominance in the market.
Based on the distribution channel, the United States tequila market can be categorized into off-trade and on-trade. Currently, on-trade accounts for the largest market share.
On a regional level, the market has been classified into Northeast, Midwest, South, and West.
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