United States Tequila Market Report by Product Type (Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo), Purity (100% Tequila, 60% Tequila), Price Range (Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium Tequila), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032

United States Tequila Market Report by Product Type (Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo), Purity (100% Tequila, 60% Tequila), Price Range (Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium Tequila), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A3777
Buy Now

United States Tequila Market Overview:

The United States tequila market size reached US$ 8.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.59% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 8.7 Billion
Market Forecast in 2032
US$ 13.2 Billion
Market Growth Rate 2024-2032 4.59%


Tequila is a distilled, high-quality, artisanal spirit consumed on its own or mixed into cocktails. It is produced from the Agave Tequilana plant and fermented with additional sweeteners like glucose and fructose and artificial additives. The color, flavor and contents of the tequila usually vary depending on the duration of the aging process. In the United States, tequila has gained traction as it contains substances that are known to aid digestion, increase probiotic levels, improve calcium and magnesium absorption, and support the growth of helpful microbes in the intestines.

The United States tequila market is primarily driven by the ability of distillers to provide both well-aged, high-end super-premium products and affordable value brands for varying occasions and budgets. Besides this, the expanding Hispanic population in the country and their interest in Mexican food and beverages are propelling the growth of the market. Apart from this, various innovations by tequila producers, like the addition of natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, and mango, are also expanding the product portfolio. Furthermore, the inflating income levels of the consumers and the availability of exclusive handcrafted variants of tequila are some of the other factors influencing the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States tequila market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type, purity, price range and distribution channel.

Breakup by Product Type:

  • Blanco
  • Joven
  • Mixto Gold
  • Reposado
  • Anejo
  • Extra Anejo
     

Breakup by Purity:

  • 100% Tequila
  • 60% Tequila
     

Breakup by Price Range:

  • Premium Tequila
  • Value Tequila
  • Premium and Super-Premium Tequila
  • Ultra-Premium Tequila
     

Breakup by Distribution Channel:

  • Off-Trade
    • Supermarkets and Hypermarkets
    • Discount Stores
    • Online Stores
    • Others
  • On-Trade
    • Restaurants and Bars
    • Liquor Stores
    • Others
       

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West


Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Product Types Covered Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo
Purities Covered 100% Tequila, 60% Tequila
Price Ranges Covered Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium Tequila
Distribution Channels Covered Off-Trade: Supermarkets and Hypermarkets, Discount Stores,Online Stores, Others
On-Trade: Restaurants and Bars, Liquor Stores, Others
Regions Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The United States tequila market was valued at US$ 8.7 Billion in 2023.

We expect the United States tequila market to exhibit a CAGR of 4.59% during 2024-2032.

The rising popularity of cocktail culture both in and out of the house, along with the introduction of tequila made with natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango, etc., is primarily driving the United States tequila market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of tequila across the nation.

Based on the product type, the United States tequila market can be segmented into Blanco, Joven, Mixto Gold, Reposado, Anejo, And Extra Anejo. Currently, Blanco holds the majority of the total market share.

Based on the price range, the United States tequila market has been divided into premium tequila, value tequila, premium and super-premium tequila, and ultra-premium tequila. Among these, premium tequila currently exhibits a clear dominance in the market.

Based on the distribution channel, the United States tequila market can be categorized into off-trade and on-trade. Currently, on-trade accounts for the largest market share.

On a regional level, the market has been classified into Northeast, Midwest, South, and West.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
United States Tequila Market Report by Product Type (Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo), Purity (100% Tequila, 60% Tequila), Price Range (Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium Tequila), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More