The United States tequila market size reached US$ 8.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11.3 Billion by 2028, exhibiting a growth rate (CAGR) of 5.26% during 2023-2028.
Tequila is a distilled, high-quality, artisanal spirit consumed on its own or mixed into cocktails. It is produced from the Agave Tequilana plant and fermented with additional sweeteners like glucose and fructose and artificial additives. The color, flavor and contents of the tequila usually vary depending on the duration of the aging process. In the United States, tequila has gained traction as it contains substances that are known to aid digestion, increase probiotic levels, improve calcium and magnesium absorption, and support the growth of helpful microbes in the intestines.
The United States tequila market is primarily driven by the ability of distillers to provide both well-aged, high-end super-premium products and affordable value brands for varying occasions and budgets. Besides this, the expanding Hispanic population in the country and their interest in Mexican food and beverages are propelling the growth of the market. Apart from this, various innovations by tequila producers, like the addition of natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, and mango, are also expanding the product portfolio. Furthermore, the inflating income levels of the consumers and the availability of exclusive handcrafted variants of tequila are some of the other factors influencing the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States tequila market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, purity, price range and distribution channel.
Breakup by Product Type:
Breakup by Purity:
Breakup by Price Range:
Premium and Super-Premium Tequila
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Restaurants and Bars
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Product Types Covered
Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo
100% Tequila, 60% Tequila
Price Ranges Covered
Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium Tequila
Distribution Channels Covered
Off-Trade: Supermarkets and Hypermarkets, Discount Stores,Online Stores, Others On-Trade: Restaurants and Bars, Liquor Stores, Others
Northeast, Midwest, South, West
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Key Questions Answered in This Report
The United States tequila market was valued at US$ 8.3 Billion in 2022.
We expect the United States tequila market to exhibit a CAGR of 5.26% during 2023-2028.
The rising popularity of cocktail culture both in and out of the house, along with the introduction of tequila made with natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango, etc., is primarily driving the United States tequila market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of tequila across the nation.
Based on the product type, the United States tequila market can be segmented into Blanco, Joven, Mixto Gold, Reposado, Anejo, And Extra Anejo. Currently, Blanco holds the majority of the total market share.
Based on the price range, the United States tequila market has been divided into premium tequila, value tequila, premium and super-premium tequila, and ultra-premium tequila. Among these, premium tequila currently exhibits a clear dominance in the market.
Based on the distribution channel, the United States tequila market can be categorized into off-trade and on-trade. Currently, on-trade accounts for the largest market share.
On a regional level, the market has been classified into Northeast, Midwest, South, and West.
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