Market Overview:

The United States tequila market is currently witnessing strong growth. Tequila is a distilled, high-quality, artisanal spirit consumed on its own or mixed into cocktails. It is produced from the Agave Tequilana plant and fermented with additional sweeteners like glucose and fructose and artificial additives. The color, flavor and contents of the tequila usually vary depending on the duration of the aging process. In the United States, tequila has gained traction as it contains substances that are known to aid digestion, increase probiotic levels, improve calcium and magnesium absorption, and support the growth of helpful microbes in the intestines.

The United States tequila market is primarily driven by the ability of distillers to provide both well-aged, high-end super-premium products and affordable value brands for varying occasions and budgets. Besides this, the expanding Hispanic population in the country and their interest in Mexican food and beverages are propelling the growth of the market. Apart from this, various innovations by tequila producers, like the addition of natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, and mango, are also expanding the product portfolio. Furthermore, the inflating income levels of the consumers and the availability of exclusive handcrafted variants of tequila are some of the other factors influencing the market growth. On account of these factors, the market is expected to exhibit robust growth during the forecast period (2021-2026).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States tequila market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, purity, price range and distribution channel.

Breakup by Product Type:

• Blanco
• Joven
• Mixto Gold
• Reposado
• Anejo
• Extra Anejo
   

Breakup by Purity:

• 100% Tequila
• 60% Tequila
   

Breakup by Price Range:

• Premium Tequila
• Value Tequila
• Premium and Super-Premium Tequila
• Ultra-Premium Tequila
   

Breakup by Distribution Channel:

• Off-Trade
  • Supermarkets and Hypermarkets
  • Discount Stores
  • Online Stores
  • Others
• On-Trade
  • Restaurants and Bars
  • Liquor Stores
  • Others
     

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the United States tequila market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States tequila market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the purity?
• What is the breakup of the market based on the price range?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the United States tequila market and who are the key players?
• What is the degree of competition in the industry?