The United States toys market is projected to exhibit a growth rate (CAGR) of 8.90% during 2023-2028. The growing demand for educational toys among the masses, the rising awareness of the role of toys in cognitive development, and the emerging trend of licensed toys, including merchandise from popular franchises represent some of the key factors driving the market.
Toys are specially designed playthings primarily intended for the entertainment and educational engagement of children of different age groups. They encompass a broad array of categories, including but not limited to dolls, puzzles, action figures, board games, craft kits, and electronic devices. These playful items are meticulously crafted to stimulate children's imagination, creativity, and cognitive development. Additionally, the function of toys extends beyond mere amusement; they serve as pivotal tools for child development, assisting in the enhancement of motor skills, problem-solving abilities, social interaction, and emotional understanding. Through interactive and engaging play, toys provide a medium for children to explore and experiment, offering them an intuitive understanding of the world around them. They also play a significant role in cultural and societal education, introducing children to societal norms, roles, and values. Over the years, the toy spectrum has evolved substantially, transitioning from traditional handcrafted wooden toys to technologically advanced robotics and digital games. This evolution mirrors societal shifts, technological advancements, and changing consumer preferences, thereby testifying to the dynamic nature of the toy industry.
United States Toys Market Trends/Drivers:
The United States toys market, an integral segment of the country's consumer goods industry, is witnessing considerable growth. One of the primary drivers fueling this expansion is the growing demand for educational toys, or 'edutainment' toys, which combine fun with learning. Along with this rising awareness of the role of toys in cognitive development, parents are increasingly investing in toys that promote creativity, critical thinking, and skill enhancement. In addition, the escalating proliferation of technology in the toy industry is giving rise to innovative products, such as interactive digital toys, smart dolls, and augmented reality games, thereby attracting tech-savvy kids and young adults. This, in conjunction with the rise in disposable income and spending on children's development and entertainment, is accelerating market growth. Apart from this, the advent of e-commerce platforms has reshaped the retail landscape of the toy industry, offering a wide selection, competitive pricing, and convenience, thereby propelling online sales of toys. Furthermore, the rising trend of licensed toys, including merchandise from popular franchises, movies, and animated series, is contributing to market growth. Sustainability is another key trend shaping the market, with the advent of eco-friendly toys fabricated from bio-based materials, as consumers increasingly prioritize environmentally friendly products. Amid this wave of innovation and shifting consumer preferences, the United States toys market is creating a positive market outlook. Some of the other factors driving the market include high disposable income levels and changing consumer behavior.
United States Toys Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the United States toys market report, along with forecasts for 2023-2028. Our report has categorized the market based on product type, age group, and sales channel.
Breakup by Product Type:
- Action Figures
- Building Sets
- Games and Puzzles
- Sports and Outdoor Toys
The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports, and outdoor toys, plush, and others.
Breakup by Age Group:
- Up to 5 Years
- 5 to 10 Years
- Above 10 Years
A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.
Breakup by Sales Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.
Breakup by Region:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.
The report has also provided a comprehensive analysis of the competitive landscape in the United States toys market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
United States Toys Market Report Scope:
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Product Type
- Age Group
- Sales Channel
|Product Types Covered
||Action Figures, Building Sets, Dolls, Games and Puzzles, Sports And Outdoor Toys, Plush, Others
|Age Groups Covered
||Up To 5 Years, 5 To 10 Years, Above 10 Years
|Sales Channels Covered
||Supermarkets And Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others
||Northeast, Midwest, South, West
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the United States toys market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the United States toys market?
- What is the breakup of the United States toys market on the basis of product type?
- What is the breakup of the United States toys market on the basis of age group?
- What is the breakup of the United States toys market on the basis of sales channel?
- What are the various stages in the value chain of the United States toys market?
- What are the key driving factors and challenges in the United States toys market?
- What is the structure of the United States toys market and who are the key players?
- What is the degree of competition in the United States toys market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States toys market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the United States toys market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States toys industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.