United States Wine Market Size, Trends and Top Key Players:
The United States wine market size is valued at USD 76.2 Billion in 2024, projected to reach USD 119.5 Billion by 2033, expanding at a CAGR of 4.6% during 2025-2033. The growth is mainly fueled by growing consumer demand for premium and craft wines, spurred by a boost in disposable income and yearning for exclusive experiences.

In addition to this, the increasing trend of producing organic and sustainable wine, as well as broadening distribution channels along with the rising enthusiasm for wine culture, will play a substantial role in fueling the market growth.
United States Wine Market Analysis 2025-2033:
Key Takeaways
- The United States wine market is valued at USD 76.2 billion in 2024.
- The market is projected to reach USD 119.5 billion by 2033.
- The market is expected to grow at a CAGR of 4.6% between 2025 and 2033.
- Premium and artisan wines are fueling growth, with buyers demanding quality and experience.
- Wine tourism is on the increase, bolstering brand loyalty and consumption of wine.
- The movement towards sustainable and organic wine production is increasing.
- The growth of e-commerce and direct-to-consumer sales is broadening market reach.
Key Metrics and Overview:
Metric
|
Details |
Market Size in 2024 |
USD 76.2 Billion |
Projected Market Size in 2033 |
USD 119.5 Billion |
CAGR (2025-2033) |
4.6% |
Leading Region |
South |
Market Segmentation |
By Product Type, By Color, By Distribution Channel, By Region |
Top Key Players |
E. & J. Gallo Winery, Constellation Brands, The Wine Group |
Market Overview:
The U.S. wine market encompasses a huge variety of wines that are still, sparkling, and fortified with multicultural consumers. It is a pillar of the U.S. economy, driving tourism, local economies, and employment. Urbanization, evolving consumption habits, and increasing luxury wine experience demand shape market trends.
Trends in the United States Wine Market:
- Greater Premiumization: Growing premium and craft wine consumption is expected to be the driver of premium wine product sales.
- Greater Wine Tourism: Greater engagement with wine culture and visits to vineyards are fueling brand loyalty and consumption.
- Greater Organic Wines: People are increasingly leaning toward organic and sustainable winemaking.
- Greater E-commerce: Direct-to-consumer platforms and online sales are revolutionizing wine buying behavior.
Role of E-commerce in the United States Wine Market:
Direct-to-consumer and e-commerce channels have transformed the U.S. wine market by giving wineries access to a mass consumer base and avoiding traditional retail limitations. Ease of online purchase of wine and convenience have increased popularity levels, fueling overall market expansion.
Market Dynamics:
Driver: Increasing Consumer Demand for Luxury Wines
Premium and craft wine demand, along with rising disposable incomes, are the drivers of the market.
Opportunity: Expansion of E-commerce Platforms
More e-commerce platforms offer wineries an opportunity to increase their consumers and sales.
Segment Insights
- Which United States Wine Type Dominated the Market in 2024?
- Still wine continued to be the most popular one in the US market for wine in 2024. The category is led by sales of consumers' preference for classic varieties of Chardonnay, Pinot Noir, and Cabernet Sauvignon and growing demand for wine and food pairing.
- What is Market Breakup by Color?
- Red wine enjoys the highest market share in 2024. It is preferred due to health considerations, e.g., antioxidants, and is extremely versatile when consumed with food. White wine and rosé wine have some share in the market, but it is mostly red wine.
- What is the Market Leading Segment by Distribution Channel?
- Off-trade channels like supermarkets, hypermarkets, specialist stores, and online dominated the U.S. wine market in 2024. Convenience in purchasing wine from retail stores and online is driving this.
Regional Insights:
- South Region: The South region took the lead for the U.S. wine market in 2024 because of the rising demand for domestic wines and an emerging wine culture. The region has warmer climates that favor the growth of a range of grapes, and wine tourism is on the rise in states.
- West Region: West, particularly California, is an old and competitive wine district. It generates tremendous volumes of wine, and the Napa Valley is one of the centers. West wine tourism continues to be strong, supporting the broader market.
- Midwest and Northeast Regions: While both the Midwest and Northeast are within the general market, they are in the beginning stages of wine production. The Northeast, for example, in regions like Finger Lakes, is highly renowned with wineries that produce a multitude of wines, for example, Riesling.
Top Companies in the United States Wine Market:
- E. & J. Gallo Winery
- Constellation Brands
- The Wine Group
Recent Developments:
- Jackson Family Wines partnered with the NBA for four years in April 2024, naming Kendall-Jackson the league's official wine partner.
- Constellation Brands bought Sea Smoke, a highly acclaimed California winery, in May 2024 to increase its shelf presence in premium wines.
Key Benefits of the Report:
- Comprehensive Market Sizing: Gain historical, current, and future data for 2024–2033, broken down by product type, color, and distribution channel.
- Growth Drivers & Challenges: Understand factors driving market growth, and possible impediments, e.g., climate change and shifting consumer trends.
- Competitive Landscape: See overviews of key players, including their strategies, market positioning, and recent news.
- Technology & Trend Analysis: Find out about the growing importance of e-commerce, sustainability, and organic cultivation in the U.S. wine market.
- Segmental Breakdown: Get insights into the dynamics of the major market segments, such as product types, color preferences, and distribution channels.
- Strategic Recommendations: Gain actionable insights to guide businesses through the competitive landscape and seize emerging opportunities in the U.S. wine market.
Report Features |
Details |
Base Year of the Analysis |
2024 |
Historical Period |
2019-2024 |
Forecast Period |
2025-2033 |
Units |
Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
- Product Type
- Color
- Distribution Channel
- Region
|
Product Types Covered |
Still Wine, Sparkling Wine, Fortified Wine and Vermouth |
Colors Covered |
Red Wine, Rose Wine, White Wine |
Distribution Channels Covered |
- Off-Trade: Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others
- On-Trade
|
Regions Covered |
Northeast, Midwest, South, West |
Customization Scope |
10% Free Customization |
Post-Sale Analyst Support |
10-12 Weeks |
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |