The US alternative data market size reached USD 2,193.93 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 33,268.72 Million by 2033, exhibiting a growth rate (CAGR) of 35.27% during 2025-2033. The market is driven by growing demand for real-time insights, increased digital data generation, rising adoption of AI-driven analytics, and the need for competitive investment strategies among hedge funds and asset managers. The US alternative data market share remains the largest globally due to early adoption and innovation.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 2,193.93 Million |
Market Forecast in 2033 | USD 33,268.72 Million |
Market Growth Rate 2025-2033 | 35.27% |
Integration of AI and Machine Learning in Data Analytics
The integration of artificial intelligence (AI) and machine learning (ML) into alternative data analytics is significantly shaping the US alternative data market growth. These technologies enable the efficient processing of large, unstructured datasets, such as satellite imagery, web traffic, and social media activity, to extract actionable insights with high predictive value. Financial institutions and asset managers are increasingly deploying AI-powered platforms to identify correlations and detect anomalies across diverse data sources. This shift allows for enhanced decision-making, portfolio optimization, and timely risk management. Notably, 67% of investment professionals now use alternative data, up 5 percentage points from 2023, with 94% planning to increase their budgets, underscoring the rising reliance on AI-driven analytics. Additionally, automated model training and real-time updates help firms stay competitive in fast-moving markets. The demand for intelligent systems capable of refining alternative data into investment-grade signals continues to expand, supporting long-term growth in the US alternative data market.
Sector-Specific Data Customization and Expansion
There is a marked shift toward the customization of alternative data solutions tailored to specific sectors, which is accelerating US alternative data market growth. For instance, as per industry reports, the alternative data market, projected to grow at a 50.6% CAGR through 2030, is transforming the financial sector, particularly in investment and risk strategies. INRIX contributes uniquely through truck movement data via its Trips Plus product, offering early signals of activity at economic hubs like factories and warehouses. This real-time supply chain insight enables hedge funds and asset managers to detect trends before traditional metrics surface, enhancing predictive models and portfolio strategies across industries like manufacturing, retail, and logistics. This vertical-specific approach enables firms to derive highly contextualized insights, improving relevance and decision accuracy. Vendors are increasingly offering industry-focused dashboards and APIs that align with unique operational metrics, thus fueling adoption across a broader array of enterprise clients.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.
Data Type Insights:
The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.
Industry Insights:
A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.
End User Insights:
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Data Types Covered | Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others |
Industries Covered | Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others |
End Users Covered | Hedge Fund Operators, Investment Institutions, Retail Companies, Others |
Regions Covered | Northeast, Midwest, South, West |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: