According to the latest report by IMARC Group, titled "United States Frozen Fruits and Vegetables Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the United States frozen fruits and vegetables market reached a value of US$ 6,876 Million in 2021. Frozen fruits and vegetables are processed food items that are preserved below the freezing point in order to prevent the deterioration of the product. The freezing method aids in minimizing the process of decomposition, thus eliminating the growth of microorganisms. Additionally, it also helps in retaining the color, flavor and nutritional content of the food for a longer duration. In the United States, there has been a considerable increase in the consumption of frozen fruits and vegetables as they are economical, convenient to use and have a longer shelf life, which is providing an impetus to the market growth.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
United States Frozen Fruits and Vegetables Market Trends:
The market in the United States is primarily driven by the hectic schedules and the changing lifestyle patterns of consumers. This is supported by the rising preference for convenient food products that aid in reducing the overall cooking time. Furthermore, various technological advancements, such as the introduction of the individual quick freezing (IQF) technique for improving the yield and quality of fruits and vegetables, are acting as major growth-inducing factors. Moreover, the increasing preference for online shopping is providing a boost to the sales of frozen fruits and vegetables. In addition to this, numerous leading companies are heavily investing in launching additive-free frozen food products, which is gaining widespread prominence across the country. Furthermore, the rising demand for organic fruits and vegetables due to the increasing health-consciousness among the masses is positively influencing the market growth. Other factors, including the easy availability of diversified product variants and the rising adoption of innovative marketing strategies by sellers and manufacturers, are further contributing to the market growth across the United States. On account of the aforementioned factors,?the market is anticipated to reach a value of US$ 8,116 Million by 2027, growing at a CAGR of 2.7% during 2022-2027.
- On the basis of the product type, the market has been bifurcated into frozen fruits and vegetables.
- Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, independent retailers, convenience stores, online and others.
- On the basis of the region, the market has been divided into Northeast, Midwest, South and West.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
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