The US hair care market size reached USD 22,336.42 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 31,517.62 Million by 2033, exhibiting a growth rate (CAGR) of 3.90% during 2025-2033. The market is experiencing steady growth, driven by increasing consumer demand for innovative and personalized products. The market is witnessing a shift toward natural and organic ingredients, as well as premium products such as scalp treatments and color protection solutions. Sustainability trends, including eco-friendly packaging and ethical sourcing, are influencing purchasing decisions. These developments are collectively contributing to the expansion of the US hair care market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 22,336.42 Million |
Market Forecast in 2033 | USD 31,517.62 Million |
Market Growth Rate 2025-2033 | 3.90% |
Personalized Hair Care
The trend of personalized hair care is becoming increasingly prominent in the US hair care market growth. Consumers are moving away from generic solutions and are now looking for products specifically designed for their unique hair types, textures, and conditions. Brands are responding to this demand by creating specialized products that target issues such as frizz, hair thinning, and color-treated hair. This customization extends beyond ingredients; some companies provide personalized systems based on assessments from quizzes or consultations that evaluate a person's hair type, scalp health, and environmental influences. For instance, in August 2024, Underlining launched Freewill, a customizable haircare brand co-developed with Sally Beauty. Featuring 32 salon-quality products for various hair types, Freewill emphasizes sustainability and hair cycling. Customers can take a Hair Routine Quiz for tailored recommendations. Products will be available online and at Sally Beauty stores. As consumers seek products that offer specific benefits, this transition is driving innovation within the market. The growing demand for tailored products is contributing to the overall US hair care market growth, prompting brands to deliver more effective and customized solutions to meet a wide range of consumer needs.
Scalp Care Products
Scalp care products are gaining popularity as more people recognize the important link between scalp health and hair growth. Maintaining a healthy scalp is vital for strong, vibrant hair, leading to a surge in demand for products that nourish, cleanse, and treat the scalp. This includes oils, exfoliating treatments, and serums specifically designed to address issues such as dryness, dandruff, and excess oil. Exfoliating treatments help eliminate dead skin cells and clear hair follicles, which can enhance hair growth. Scalp oils and treatments aim to hydrate the scalp and balance its natural oils, creating a healthy environment for hair development. With consumers increasingly prioritizing overall hair wellness, scalp care is becoming a key part of their routines. For instance, in June 2025, Typology, a minimalist French skincare brand, launched its scalp-focused hair care line on its US website, featuring five products, including shampoos, a conditioner, a hair mask, and a scalp scrub. This move aligns with the trend of skincare brands venturing into hair care, emphasizing scalp health. This focus on scalp health is significantly driving the growth of the US hair care market, influenced by the rising awareness of its importance.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes shampoo, hair color, conditioner, hair styling products, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online retailers, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Shampoo, Hair Color, Conditioner, Hair Styling Products, Others |
Distribution Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Retailers, Others |
Regions Covered | Northeast, Midwest, South, West |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: