US Hair Care Market

US Hair Care Market Overview:

The US hair care market size reached USD 22,336.42 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 31,517.62 Million by ​2033​, exhibiting a growth rate (CAGR) of 3.90% during ​2025-2033​. The market is experiencing steady growth, driven by increasing consumer demand for innovative and personalized products. The market is witnessing a shift toward natural and organic ingredients, as well as premium products such as scalp treatments and color protection solutions. Sustainability trends, including eco-friendly packaging and ethical sourcing, are influencing purchasing decisions. These developments are collectively contributing to the expansion of the US hair care market share.

US Hair Care Market Trends:

Personalized Hair Care

The trend of personalized hair care is becoming increasingly prominent in the US hair care market growth. Consumers are moving away from generic solutions and are now looking for products specifically designed for their unique hair types, textures, and conditions. Brands are responding to this demand by creating specialized products that target issues such as frizz, hair thinning, and color-treated hair. This customization extends beyond ingredients; some companies provide personalized systems based on assessments from quizzes or consultations that evaluate a person's hair type, scalp health, and environmental influences. For instance, in August 2024, Underlining launched Freewill, a customizable haircare brand co-developed with Sally Beauty. Featuring 32 salon-quality products for various hair types, Freewill emphasizes sustainability and hair cycling. Customers can take a Hair Routine Quiz for tailored recommendations. Products will be available online and at Sally Beauty stores. As consumers seek products that offer specific benefits, this transition is driving innovation within the market. The growing demand for tailored products is contributing to the overall US hair care market growth, prompting brands to deliver more effective and customized solutions to meet a wide range of consumer needs.

Scalp Care Products

Scalp care products are gaining popularity as more people recognize the important link between scalp health and hair growth. Maintaining a healthy scalp is vital for strong, vibrant hair, leading to a surge in demand for products that nourish, cleanse, and treat the scalp. This includes oils, exfoliating treatments, and serums specifically designed to address issues such as dryness, dandruff, and excess oil. Exfoliating treatments help eliminate dead skin cells and clear hair follicles, which can enhance hair growth. Scalp oils and treatments aim to hydrate the scalp and balance its natural oils, creating a healthy environment for hair development. With consumers increasingly prioritizing overall hair wellness, scalp care is becoming a key part of their routines. For instance, in June 2025, Typology, a minimalist French skincare brand, launched its scalp-focused hair care line on its US website, featuring five products, including shampoos, a conditioner, a hair mask, and a scalp scrub. This move aligns with the trend of skincare brands venturing into hair care, emphasizing scalp health. This focus on scalp health is significantly driving the growth of the US hair care market, influenced by the rising awareness of its importance.

US Hair Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for ​2025-2033​. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes shampoo, hair color, conditioner, hair styling products, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online retailers, and others.

Regional Insights:

• Northeast
• Midwest
• South
• West

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

US Hair Care Market News:

• In April 2025, Prose launched its Custom Scalp Serum, designed for personalized scalp and hair care, addressing individual needs with over 85 factors. With a lightweight, microbiome-friendly formula made from over 99% natural ingredients, the serum promotes optimal scalp health, supporting stronger hair.
• In February 2025, Cécred, a hair care brand founded by Beyoncé Knowles-Carter, announced its plan to launch in over 1,400 Ulta Beauty stores across the country beginning in April 2025. This partnership represents the largest exclusive hair care collaboration in Ulta's history and coincides with Cécred's one-year anniversary. The brand will offer salon-quality products suitable for all hair types and textures.

US Hair Care Market Report Coverage:

Key Questions Answered in This Report:

• How has the US hair care market performed so far and how will it perform in the coming years?
• What is the breakup of the US hair care market on the basis of product type?
• What is the breakup of the US hair care market on the basis of distribution channel?
• What is the breakup of the US hair care market on the basis of region?
• What are the various stages in the value chain of the US hair care market? 
• What are the key driving factors and challenges in the US hair care market?
• What is the structure of the US hair care market and who are the key players?
• What is the degree of competition in the US hair care market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the US hair care market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the US hair care market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the US hair care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.