Usage-Based Insurance Market Report by Type (Pay-As-You-Drive (PAYD), Pay-How-You-Drive (PHYD), Manage-How-You-Drive (MHYD), and Others), Technology (OBD II, Black Box, Smartphones, and Others), Vehicle Type (Light-Duty Vehicle (LDV), Heavy-Duty Vehicle (HDV)), Vehicle Age (New Vehicles, Used Vehicles), and Region 2024-2032

Usage-Based Insurance Market Report by Type (Pay-As-You-Drive (PAYD), Pay-How-You-Drive (PHYD), Manage-How-You-Drive (MHYD), and Others), Technology (OBD II, Black Box, Smartphones, and Others), Vehicle Type (Light-Duty Vehicle (LDV), Heavy-Duty Vehicle (HDV)), Vehicle Age (New Vehicles, Used Vehicles), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A3840
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Market Overview:

The global usage-based insurance market size reached US$ 51.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 307.6 Billion by 2032, exhibiting a growth rate (CAGR) of 21.3% during 2024-2032. The rise of autonomous vehicles, the insurance ecosystem expansion, the increasing partnerships and collaborations between the insurers and tech companies for UBI solutions, and the growing trend of personalized insurance services are some of the factors propelling the market.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 51.4 Billion
Market Forecast in 2032
US$ 307.6 Billion
Market Growth Rate 2024-2032 21.3%

Usage-based insurance (UBI), or telematics insurance, is a modern insurance model that tailors premiums to individual behavior and usage patterns, primarily in the automotive industry. Unlike traditional fixed-rate policies, UBI utilizes advanced technology, such as GPS, sensors, and onboard diagnostics, to monitor and collect data on how a vehicle is driven. This data includes factors like distance traveled, driving speed, acceleration, braking, and even the time of day the vehicle is used. It allows policyholders to pay insurance premiums based on their driving habits and risk profile, promoting more accurate and fair pricing. Safe drivers who adhere to speed limits, practice smooth acceleration and braking, and drive during low-risk hours might benefit from reduced premiums, while those with riskier driving behavior may see their rates adjust accordingly. It has gained traction due to its potential to improve road safety by incentivizing responsible driving habits. It also encourages individuals to drive less during high-risk hours, reducing traffic congestion and environmental impact. In addition to personal auto insurance, the UBI concept is expanding to commercial fleets, where companies can monitor driver behavior, enhance safety measures, and optimize fleet operations based on real-time data.

Global Usage-based Insurance

The global market is majorly driven by the increasing advancements in telematics technology. In line with this, the improved data processing capabilities enhance insurers' ability to leverage collected data, significantly contributing to the market. Furthermore, the rising adoption of IoT devices in vehicles is positively influencing the market. Apart from this, the growing demand for personalized services is catalyzing the market. Moreover, the escalating competition prompts insurers to innovate with UBI offerings, propelling the market. Besides, the UBI reduces overhead costs by optimizing claims processing and risk assessment, stimulating the market. Additionally, the UBI taps into psychology to encourage safer driving behaviors, creating a positive outlook for the market.

Usage-Based Insurance Market Trends/Drivers:

Rising demand for remote diagnostics to monitor consumer driving behavior

The increasing demand for remote diagnostics to monitor consumer driving behavior is favorably impacting the market. With advanced telematics technology, insurers can collect real-time data remotely from vehicles. This enables continuous monitoring of driving habits, including speed, acceleration, and braking. As consumers become more conscious of their driving behaviors and seek personalized insurance solutions, UBI meets this demand by offering tailored policies based on actual driving patterns. The availability of remote diagnostics empowers insurance providers to provide accurate premium calculations and adjust rates in real-time. It also promotes safer driving practices, as consumers know their driving behavior affects their premiums directly. This increased transparency and accountability encourage the adoption of UBI among policyholders, thereby driving market growth. As remote diagnostics technology continues to improve, its role in providing detailed insights into consumer driving behavior will be a pivotal factor in shaping the future of the UBI market.

Increasing need to reduce road accidents and promote driver safety among the masses

The growing need to reduce road accidents and promote driver safety is stimulating the market. With road accidents causing immense human and economic losses, UBI offers a proactive solution by incentivizing safer driving behaviors. By monitoring speed, braking, and acceleration, UBI encourages drivers to adopt responsible habits, reducing accident risks. The focus on driver safety aligns with societal goals and regulatory efforts to improve road safety. Insurers leverage UBI to reward policyholders with lower premiums for maintaining safe driving practices, indirectly promoting widespread driver safety awareness. As the public recognizes the mutual benefits of safer roads and reduced insurance costs, the adoption of UBI accelerates, driving the market growth. The collective aim to mitigate road accidents and foster driver safety positions UBI as a transformative insurance model that is positively impacting road safety efforts while enhancing the market's expansion.

The rapid adoption of advanced technologies

The rapid adoption of advanced technologies, such as smartphone-based usage-based insurance (UBI) and hybrid-based insurance, is offering numerous opportunities for the market. Smartphone-based UBI leverages the ubiquity of smartphones to collect driving data, eliminating the need for specialized telematics devices. This approach simplifies data collection and enhances accessibility for policyholders, fostering broader UBI adoption. Hybrid-based insurance combines traditional insurance models with UBI elements, offering flexibility and tailored coverage. It appeals to a diverse range of consumers seeking customized insurance solutions. The integration of technology into insurance practices enhances accuracy in risk assessment, personalized premium calculation, and real-time data analysis. Insurers can respond promptly to changing driver behavior, providing timely feedback and incentive adjustments. The convergence of smartphones, telematics, and hybrid models reshapes the insurance landscape by promoting safe driving, customer engagement, and personalized coverage. This trend elevates the UBI market and ushers in an era of innovative insurance solutions catering to evolving consumer preferences and technological advancements.

Usage-Based Insurance Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global usage-based insurance market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, technology, vehicle type and vehicle age.

Breakup by Type:

  • Pay-As-You-Drive (PAYD)
  • Pay-How-You-Drive (PHYD)
  • Manage-How-You-Drive (MHYD)
  • Others

Pay-As-You-Drive (PAYD) dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes pay-as-you-drive (PAYD), pay-how-you-drive (PHYD), manage-how-you-drive (MHYD), and others. According to the report, Pay-As-You-Drive (PAYD) represented the largest segment.

The Pay-As-You-Drive (PAYD) insurance model is pivotal in propelling market growth by revolutionizing traditional insurance practices. This type of usage-based insurance allows policyholders to pay premiums based on the distance driven. PAYD addresses the evolving needs of modern consumers, who value cost-effectiveness and fairness in insurance pricing.

PAYD incentivizes responsible driving habits and reduced mileage by aligning premiums directly with driving behavior. This promotes road safety and reduces carbon emissions and traffic congestion. As consumers increasingly seek personalized insurance solutions catering to their circumstances, PAYD offers a flexible and attractive option.

Furthermore, the integration of telematics technology allows insurers to accurately track driving patterns, leading to precise risk assessment and premium calculations. This usage-based insurance drives market growth by appealing to environmentally conscious consumers, those who drive infrequently, and those seeking equitable insurance pricing.

Breakup by Technology:

  • OBD II
  • Black Box
  • Smartphones
  • Others

Black Box dominates the market

The report has provided a detailed breakup and analysis of the market based on the technology. This includes OBD II, black box, smartphones, and others. According to the report, the black box represented the largest segment.

Utilizing black box technology is pivotal in bolstering market growth within the usage-based insurance (UBI) sector. Black boxes, or telematics devices, are installed in vehicles to collect real-time driving data, including speed, braking, acceleration, and more. This data empowers insurance providers to accurately assess driver behavior, encouraging safe driving habits and risk reduction.

Black boxes enhance transparency between policyholders and insurers by providing objective driving data, which, in turn, leads to personalized premium calculations. This transparency fosters customer engagement and cultivates a sense of accountability among drivers, aligning their interests with safer road practices. Additionally, black box technology facilitates efficient claims processing and fraud prevention by offering verifiable information about accidents.

As black boxes continue to evolve technologically, incorporating GPS capabilities and connectivity features, they play a pivotal role in driving UBI market growth. The ability to accurately monitor driving behavior and reward safe practices resonates with consumers seeking customized insurance solutions and heightened road safety.

Breakup by Vehicle Type:

  • Light-duty Vehicle (LDV)
  • Heavy-duty Vehicle (HDV)

Light-duty vehicle (LDV) dominates the market

The report has provided a detailed breakup and analysis of the market based on vehicle type. This includes light-duty vehicle (LDV) and heavy-duty vehicle (HDV). According to the report, light-duty vehicle (LDV) represented the largest segment.

Light-duty vehicles (LDV), including cars and small trucks, constitute a significant portion of the vehicle population. UBI offerings tailored specifically to LDVs capitalize on their widespread use, catering to diverse drivers. As UBI gains traction, LDV owners are increasingly drawn to the prospect of personalized insurance premiums based on their driving behavior. This type of coverage resonates with those seeking fair and cost-effective insurance solutions, aligning with the changing preferences of modern consumers.

The LDV segment's dominance in daily commuting and urban travel further emphasizes the need for safer driving practices, making UBI's incentive for responsible behavior especially pertinent. The widespread adoption of UBI among LDV owners bolsters the market growth, ushering in a paradigm shift in insurance practices prioritizing driver safety, customization, and equitable pricing.

Breakup by Vehicle Age:

  • New Vehicles 
  • Used Vehicles

New vehicles dominate the market

The report has provided a detailed breakup and analysis of the market based on vehicle age. This includes new vehicles and used vehicles. According to the report, new vehicles represented the largest segment.

New vehicles have advanced telematics technology that seamlessly integrates with UBI systems. This technology-rich environment allows for accurate and comprehensive data collection, enabling insurers to assess driving behavior and risk profiles accurately. Insurers are capitalizing on the appeal of UBI among new vehicle owners by offering tailored policies that align with modern consumer preferences for personalized insurance. New vehicle owners are more likely to embrace innovative insurance solutions that reflect their driving habits and provide cost savings.

Moreover, UBI incentivizes safe driving practices, and new vehicle owners are often keen to preserve their vehicles' pristine condition, making them receptive to safer driving behaviors. As UBI gains prominence, its synergy with new vehicles' technological capabilities fosters market growth, reshaping the insurance landscape to accommodate personalized coverage, safety awareness, and seamless data integration.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America exhibits a clear dominance, accounting for the largest usage-based insurance market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

There is an increased UBI adoption across North America with its technologically advanced infrastructure and many tech-savvy consumers. The region's high vehicle ownership rates and urban population density further accelerate UBI's appeal. Government initiatives promoting road safety align with UBI's emphasis on responsible driving, spurring its adoption. Additionally, the insurance industry's focus on innovation and consumer demand for personalized insurance solutions create a symbiotic relationship that drives market expansion.

The North American market's maturity encourages UBI providers to continually refine their offerings, integrating the latest technologies for accurate data collection and seamless user experiences. As UBI gains traction, North America leads in reshaping the insurance landscape, promoting safer roads, personalized policies, and technological advancement that collectively fuels the market. 

Competitive Landscape:

Top companies are strengthening the market through innovation, strategic partnerships, and customer-centric approaches. These industry leaders invest significantly in cutting-edge telematics technology, enhancing data collection accuracy and user experience. These companies promote safer practices and road safety awareness by providing consumers with real-time insights into their driving behaviors. Strategic collaborations with vehicle manufacturers, tech companies, and data analytics firms expand UBI's reach and capabilities. These partnerships foster seamless integration of UBI systems into vehicles and enable insurers to offer personalized policies that cater to diverse consumer needs. Customer engagement initiatives such as user-friendly apps, personalized feedback, and rewards for responsible driving contribute to broader UBI adoption. Additionally, top UBI companies often champion data security and transparency, alleviating concerns and boosting consumer trust. By continuously refining their offerings, fostering partnerships, prioritizing user experience, and addressing consumer demands, these market leaders significantly contribute to the expansion and transformation of the market, creating a safer, more personalized, and technologically advanced insurance landscape.

The report has provided a comprehensive analysis of the competitive landscape in the usage-based insurance market. Detailed profiles of all major companies have also been provided.

  • Aioi Nissay Dowa Insurance UK Ltd
  • Allianz SE
  • Allstate Insurance Company
  • American International Group Inc.
  • Assicurazioni Generali S.p.A.
  • AXA
  • Liberty Mutual Insurance Company
  • Mapfre S.A.
  • Progressive Casualty Insurance Company
  • State Farm Automobile Mutual Insurance Company
  • TomTom International BV.
  • UnipolSai Assicurazioni S.p.A. (Unipol Gruppo S.p.A)

Recent Developments:

  • In February 2023, Aioi Nissay Dowa Insurance Europe announced its partnership with Mind Foundry to launch an R&D Lab to apply cutting-edge AI to future insurance solutions.
  • In June 2023, the partnership between AllianzGI and Voya IM achieved a new milestone. Voya IM's successful US corporate bonds strategy is now accessible in Europe and Asia through AllianzGI's UCITS wrapper, the Allianz US Investment Grade Credit fund. This fund invests in a wide range of liquid US investment grade corporate bonds, providing excellent diversification prospects.
  • In June 2021, Allstate Corporation agreed to acquire SafeAuto, a non-standard auto insurance provider specializing in state-minimum coverage in 28 states. The deal comprises a $270 million cash payment and around $30 million pre-close dividends for specific non-insurance assets.

Usage-Based Insurance Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Type
  • Technology
  • Vehicle Type
  • Vehicle Age
  • Region
Types Covered Pay-As-You-Drive (PAYD), Pay-How-You-Drive (PHYD), Manage-How-You-Drive (MHYD), Others
Technologies Covered OBD II, Black Box, Smartphones, Others
Vehicle Types Covered Light-duty Vehicle (LDV), Heavy-duty Vehicle (HDV)
Vehicle Ages Covered New Vehicles, Used Vehicles
Regions Covered North America, Asia Pacific, Europe, Latin America, Middle East and Africa
Countries Covered United States, Canada, China, Japan, India, South Korea, Australia, Indonesia, Germany, France, United Kingdom, Italy, Spain, Russia, China, Brazil, Mexico
Companies Covered Aioi Nissay Dowa Insurance UK Ltd, Allianz SE, Allstate Insurance Company, American International Group Inc., Assicurazioni Generali S.p.A., AXA, Liberty Mutual Insurance Company, Mapfre S.A., Progressive Casualty Insurance Company, State Farm Automobile Mutual Insurance Company, TomTom International BV., UnipolSai Assicurazioni S.p.A. (Unipol Gruppo S.p.A) etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the usage-based insurance market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global usage-based insurance market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the usage-based insurance industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global usage-based insurance market was valued at US$ 51.4 Billion in 2023.

We expect the global usage-based insurance market to exhibit a CAGR of 21.3% during 2024-2032.

The rising installation of telematics device in vehicles to calculate the premium precisely and providing enhanced satisfaction to the policy holders, is primarily driving the global usage-based insurance market.

The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of remote solutions to monitor consumer driving behavior to calculate the premium to combat the risk of the coronavirus infection.

Based on the type, the global usage-based insurance market has been segmented into Pay-As-You-Drive (PAYD), Pay-How-You-Drive (PHYD), Manage-How-You-Drive (MHYD), and others. Among these, Pay-As-You-Drive (PAYD) holds the majority of the total market share.

Based on the technology, the global usage-based insurance market can be divided into OBD II, black box, smartphones, and others. Currently, black box exhibits a clear dominance in the market.

Based on the vehicle type, the global usage-based insurance market has been categorized into Light-duty Vehicle (LDV) and Heavy-duty Vehicle (HDV). Currently, Light-duty Vehicle (LDV) accounts for the majority of the global market share.

Based on the vehicle age, the global usage-based insurance market can be segregated into new vehicles and used vehicles. Currently, new vehicles hold the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global usage-based insurance market include Aioi Nissay Dowa Insurance UK Ltd, Allianz SE, Allstate Insurance Company, American International Group Inc., Assicurazioni Generali S.p.A., AXA, Liberty Mutual Insurance Company, Mapfre S.A., Progressive Casualty Insurance Company, State Farm Automobile Mutual Insurance Company, TomTom International BV., and UnipolSai Assicurazioni S.p.A. (Unipol Gruppo S.p.A).

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Usage-Based Insurance Market Report by Type (Pay-As-You-Drive (PAYD), Pay-How-You-Drive (PHYD), Manage-How-You-Drive (MHYD), and Others), Technology (OBD II, Black Box, Smartphones, and Others), Vehicle Type (Light-Duty Vehicle (LDV), Heavy-Duty Vehicle (HDV)), Vehicle Age (New Vehicles, Used Vehicles), and Region 2024-2032
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