Vegan Cosmetics Market

Vegan Cosmetics Market Size and Share:

The global vegan cosmetics market size was valued at USD 18.36 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 35.50 Billion by 2033, exhibiting a CAGR of 7.20% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 38.6% in 2024. The region’s well-established banking sector, organized retail, and emphasis on supply chain safety contribute to its leading role in the market.

The vegan cosmetics market is driven by rising consumer awareness of animal welfare, growing demand for cruelty-free and sustainable products, and increasing prevalence of ethical purchasing behavior. Millennials and Gen Z, in particular, are influencing this shift due to their preference for clean-label, plant-based, and environmentally friendly alternatives. Government regulations banning animal testing in various countries and the expansion of certification labels like “vegan” and “cruelty-free” further support market growth. The clean beauty trend, coupled with social media influence and celebrity endorsements, is accelerating brand visibility and product adoption. Additionally, improved formulations and wider availability of vegan ingredients have enabled manufacturers to launch high-performance products that appeal to both conscious consumers and mainstream beauty buyers.

Pharmaceutical logistics in the US has increasingly focused on upgrading storage facilities to meet cGMP standards, with an emphasis on temperature control and enhanced security. This shift addresses the growing need for safe, compliant handling of high-value medical shipments, driven by stricter regulations, complex cold chain requirements, and rising demand for secure healthcare distribution. For instance, in August 2024, Smashbox launched its storefront on Amazon’s US Premium Beauty platform, increasing access to its cruelty-free, high-performance products. The debut highlights The Original Photo Finish Smooth and Blur Primer, the top-selling prestige vegan and cruelty-free face primer in the US. The store also offers a Primer Finder tool, helping consumers discover tailored options based on skin needs and preferences through Amazon’s interactive shopping features.

Vegan Cosmetics Market Trends:

Increasing Concerns about Animal Welfare

One of the primary factors driving the market includes the growing concerns about animal welfare. This ethical shift has been increasing constantly with the rising awareness about the harm caused to animals and the environment during the production and testing procedures of cosmetics. According to a report published by THE TIMES OF INDIA, more than 70% of millennials and Gen-Z individuals choose sustainability over a brand name and are willing to pay more for sustainable products. On account of this shift, major cosmetic producers are working toward producing products that are cruelty-free, eco-friendly, and vegan so as to cater to the rising vegan standards, thereby creating a positive vegan cosmetics market overview. Moreover, the rising proliferation of social media in daily lives is another factor that is significantly propelling the vegan cosmetics demand. As celebrities and influencers are advocating these products, their popularity amongst individuals is significantly rising.

Growing Health and Environmental Concerns

Another major factor creating a positive vegan cosmetics outlook is the increasing health and environmental concerns. With the rising awareness about the hazardous chemicals used in skincare and makeup products is rising, on account of which consumers are seeking safer and more sustainable options. Certain chemicals used in these products, including parabens and phthalates, have the ability to hamper the hormone function and contribute to health problems, including reproductive issues, allergies, and at times, even cancer. Other than this, discarding traditional beauty products has a significantly negative impact on the environment, such as pollution of water sources and soil degradation. Opposed to this, vegan cosmetics are produced with plant-based ingredients and are believed to be safer and less harmful to the human body and environment. According to a report published by GITNUX, 70% of consumers in the US state they seek beauty and personal care products produced with natural ingredients.

Rising Male Attraction toward Cosmetic Products

The increasing interest of males in cosmetic products is adding to the vegan cosmetics market revenue. This rapid shift depicts inclusivity and self-care within society, as men openly embrace grooming products that were conventionally associated with women. As per a report published by the IMARC Group, the global male grooming products market reached USD 85.2 Billion in 2023 and is expected to reach USD 148.9 Billion by 2032, exhibiting a CAGR of 6.3% during 2023-2032. With the rising number of men indulging in skincare and makeup, the demand for vegan products is significantly rising. Social media marketing and influencer marketing are playing a crucial role in making the grooming practices for men normal and promoting vegan beauty products.

Vegan Cosmetics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global vegan cosmetics market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on product type and distribution channel.

Analysis by Product Type:

• Skin Care
• Hair Care
• Makeup
• Others

Skin care stands as the largest component in 2024, holding around 37.6% of the market. Skin care holds the largest vegan cosmetics market share on account of numerous factors. According to GITNUX, skincare holds more than one-third of the value sales of the global personal care market. This prominence can be supported by the fact that all individuals, regardless of demographics or gender, need to take care of their skin. The growing understanding of the significance of skincare for health and aesthetics, as well as the high demand for cruelty-free and environmentally friendly alternatives, has allowed vegan products to gain popularity. Additionally, the development of new plant-based ingredients and manufacturing methods has made vegan products more effective, attracting a broader consumer base.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Specialty stores led the market with around 39.5% of market share in 2024. Specialty stores dominate the market on account of the rising demand for niche and specialty products. These stores also provide a wide range of vegan cosmetic products while offering a customized shopping experience with knowledgeable staff who are capable of guiding the consumers toward suitable products. Due to these factors, specialty stores hold a significant market share in this industry.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share of over 38.6%. The market in Europe has strong regulatory frameworks that advocate for cruelty-free and eco-friendly products. Notably, the European Union's ban on cosmetic animal testing since 2004 has highly influenced consumers to demand vegan alternatives. Additionally, Europe has a robust beauty industry and a financially stable consumer population, which increases the demand for high-end vegan cosmetics. Moreover, the rise in veganism indicates that Europe will remain the dominant market player in vegan cosmetics.

Key Regional Takeaways:

United States Vegan Cosmetics Market Analysis

In 2024, the United States accounted for 85.8% of the market share in North America. It experiences rising vegan cosmetic adoption due to growing investment in the beauty sector. For instance, in 2021, the beauty industry saw record-breaking investments with 388 deals and USD 3.3 Billion in venture capital raised. Expanding financial backing in skincare, makeup, and personal care drives product innovation and brand expansion. Increased funding supports research into plant-based formulations, enhancing ingredient sustainability and efficacy. Celebrity endorsements and influencer marketing further accelerate consumer interest, strengthening demand. Beauty brands leverage investments to expand product lines, catering to diverse preferences. Enhanced funding also supports packaging advancements, aligning with cruelty-free and ethical consumer expectations. Retailers benefit from diversified offerings, attracting a broader customer base. Expanding partnerships between investors and brands foster market penetration. Continuous funding influx sustains industry growth, reinforcing vegan cosmetics as a mainstream segment within the beauty sector.

Europe Vegan Cosmetics Market Analysis

Europe witnesses accelerating vegan cosmetics adoption due to growing eco-friendly products. Sustainability-conscious consumers actively seek cruelty-free and environmentally responsible beauty alternatives. Increasing demand for plant-based ingredients encourages manufacturers to eliminate synthetic additives. Corporate initiatives drive investment in sustainable production processes, further expanding product offerings. Strengthening sustainability policies encourages businesses to adopt cruelty-free standards, fostering long-term market expansion for vegan cosmetics across the region. For example, in January 2025, ​Brenntag Specialties and Cambrium partnered to introduce NovaColl, a vegan, skin-identical collagen, to the UK and key European markets, including Ireland, Iberia, France, and Italy. Developed through precision fermentation, NovaColl offers a sustainable, cruelty-free alternative to traditional collagen, enhancing skin structure and elasticity.

Asia Pacific Vegan Cosmetics Market Analysis

Asia Pacific sees increasing vegan cosmetics adoption due to growing supermarkets and hypermarkets. Expanding retail infrastructure enhances product accessibility, attracting diverse consumer segments. Retailers collaborate with brands to introduce exclusive vegan product lines, boosting availability. Promotional campaigns educate buyers on plant-based alternatives, driving demand. Enhanced product distribution through large retail chains sustains industry growth, establishing vegan cosmetics as an integral part of personal care consumption. For example, in July 2024, Indonesia’s vegan cosmetics brand Esqa raised USD 4 Million in Series B from Unilever Ventures. Halal-certified and TikTok-driven, Esqa expanded across 47 Indonesian cities and into Vietnam, Singapore, and Malaysia, marking strong growth in Asia Pacific’s vegan beauty market.

Latin America Vegan Cosmetics Market Analysis

Latin America observes rising vegan cosmetics adoption due to growing disposable income. Premium vegan skincare, makeup, and haircare gain traction as affordability increases. Brands introduce diverse plant-based formulations catering to evolving preferences. Expanding middle-class demographics drive demand for ethical personal care. For instance, in August 2024, Beauty Bridge launched a wholesale platform to bring Korean vegan cosmetics to Latin America, boosting access to cruelty-free, sustainable products. The initiative supports rising ethical beauty demand and strengthens clean beauty offerings across the Latin American personal care market.

Middle East and Africa Vegan Cosmetics Market Analysis

Middle East and Africa experience rising vegan cosmetics adoption due to growing online e-commerce stores. Digital platforms enhance accessibility to cruelty-free beauty products, catering to diverse consumer needs. Expanding e-commerce penetration strengthens market reach, ensuring wider product availability. Influencer marketing and digital campaigns educate consumers about ethical beauty benefits. For example, in June 2024, ​Kylie Jenner's Kylie Cosmetics launched in South Africa, offering its clean, vegan, and cruelty-free beauty products to local consumers. This expansion aligns with the growing demand for ethical and sustainable cosmetics in the Middle East and Africa.

Competitive Landscape:

​The vegan cosmetics market is experiencing significant growth, driven by consumer demand for cruelty-free and sustainable products. Recent developments include innovative product launches, strategic partnerships, and increased research and development efforts. Additionally, companies are investing in sustainable packaging and ingredient transparency to align with ethical consumerism trends. Among these, product innovation and strategic collaborations are particularly prevalent, reflecting the industry's focus on meeting evolving consumer preferences. The report has also analyzed the competitive landscape of the market with some of the key players being:

• Arbonne International LLC (Yves Rocher)
• Billy Jealousy LLC
• Coty Inc. (Cottage Holdco B.V.)
• Debenhams Retail Ltd. (Celine Jersey Topco Limited)
• Gabriel Cosmetics Inc.
• Kosé Corporation
• L'Oréal S.A.
• Lush Retail Ltd.
• MuLondon Ltd.
• Shiseido Company Limited

Latest News and Developments:

• December 2024: Asno, a new Korean skincare brand, launched in the US with sustainable packaging and 100% vegan products. The brand debuted on Amazon, targeting the growing K-Beauty market. Its formulations were free from harmful ingredients and designed to be non-irritating.
• October 2024: The Honest Company launched a vegan, fragrance-free collagen cream and serum aimed at improving skin firmness and reducing wrinkles. The products featured a vegan collagen and elastin polypeptide formula mimicking the skin’s natural structure. The company stated that the ingredients were created through a fermentation process without animal inputs.
• September 2024: Givaudan Active Beauty launched the [N.A.S.] Vibrant Collection of vegan botanical extracts for hybrid makeup. The collection features five potent natural extracts crafted through green fractionation. It aimed to enhance color stability and longevity while offering skin benefits. This innovation marked a breakthrough in natural-origin active extracts for cosmetics.
• February 2024: Evonik launched Vecollage Fortify L, a biotech-based vegan collagen for the beauty and personal care market. The skin-identical collagen demonstrated superior performance in anti-aging and hydrating applications. It leveraged Evonik’s biotechnology expertise to meet the rising demand for non-animal, sustainable collagen.
• January 2024: The Body Shop became the first global beauty brand to achieve 100% vegan product formulations, certified by the Vegan Society. The company met its ambitious 2021 target, ensuring all skincare, body care, haircare, makeup, and fragrance products are vegan.

Vegan Cosmetics Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the vegan cosmetics market from 2019-2033.
• The vegan cosmetics market research report provides the latest information on the market drivers, challenges, and opportunities in the global market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the vegan cosmetics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.