The global video streaming market size reached USD 104.8 Billion in 2024. Video streaming refers to media broadcasting wherein audio, or video content is continuously delivered to a remote user in a stream of compressed data via the Internet. It relies on a player and stable internet connection for uncompressing and sending the audio data to speakers and video data to the display. It allows users to watch videos in real time instead of downloading and watching them later. It also offers enhanced convenience and instant access to content, thereby eliminating the need for storage space. As a result, video streaming has gained immense traction among the masses for entertainment purposes and business activities, including live conferences, scheduling meetings, and communicating with customers internally.
As per the analysis by IMARC Group, the top companies in the video streaming industry are focusing on product innovations to meet the growing expectations of individuals for superior video quality, performance, and security. For instance, the leading players are integrating video streaming platforms with novel technologies, such as blockchain, machine learning (ML), and artificial intelligence (AI), to improve video quality and user experience. These technological advancements aid in organizing, encoding, and distributing data, thereby streamlining the digital space. They also assist in editing, cinematography, voice-overs, scriptwriting, and other video production and uploading aspects.
Additionally, various video streaming service providers are offering multiple subscription plans and flexible payment models to expand their customer base. Other factors, including the increasing penetration of over-the-top (OTT) platforms and connected devices, recent advancements in cloud computing, and rising partnerships among key players to offer more region-specific content, are propelling the market growth. Looking forward, IMARC Group expects the market value to reach USD 411.7 Billion by 2033, growing at a CAGR of 18.66% during 2025-2033.
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The video streaming market has several major players, including Akamai Technologies, Amazon.com, Inc., Apple Inc., Brightcove Inc., Comcast Corporation, Google LLC (Alphabet Inc.), Hulu LLC (The Walt Disney Company), Image Future Investment (HK) Limited, International Business Machines Corporation, Kaltura, Netflix Inc., WarnerMedia Direct, LLC, Wowza Media Systems LLC.
Establishment: |
1998 |
Headquarters: |
Massachusetts, the United States |
Website: |
https://www.akamai.com/ |
Akamai Technologies Inc. is a leading content delivery network (CDN) service provider for media and software delivery and cloud security solutions. It mainly serves the broadcast OTT/DTC media, public sector, publishing, financial services, gaming, e-commerce, healthcare and life sciences, and hospitality and travel industries. The company offers a suite of security, edge computing, and delivery solutions to help businesses power and protect life online and build, deliver, and secure digital experiences. With 9,200+ employees, Akamai has deployed the most extensive and highly distributed CDN with approximately 345,000 servers in more than 135 countries and over 1,300 networks across the globe.
Establishment: |
1994 |
Headquarters: |
Washington, United States |
Website: |
https://www.amazon.com/ |
Amazon.com Inc. is a multinational technology company that primarily focuses on e-commerce, cloud computing, digital streaming, online advertising, digital payment, and artificial intelligence. It has expanded its goods and services offerings and participates in the video streaming marketplace, cloud computing marketplace, online grocery, and banking. The company also distributes a wide variety of downloadable and streaming content through its Amazon Prime Video, Amazon Music, Twitch, and Audible units.
Establishment: |
1976 |
Headquarters: |
Cupertino, California |
Website: |
https://www.apple.com |
Apple Inc. houses Apple TV+ within its extensive ecosystem of high-end consumer electronics, software, and digital services. The streaming strategy of the company is centered around high-end original content creation, cinematic narrative, and effortless integration across Apple devices such as iPhone, iPad, Mac, and Apple TV. Apple's technology innovations are such features as cutting-edge video compression technologies, support for Dolby Vision and Dolby Atmos, and privacy-centric streaming experiences consistent with the company's dedication to protecting users' data. Apple TV+ is available to customers in more than 100 countries and regions, aimed at high-end consumer segments who appreciate quality content and seamless device experiences, consistent with Apple's brand focus on design excellence and user privacy.
Establishment: |
2004 |
Headquarters: |
Massachusetts, United States |
Website: |
https://www.brightcove.com/en/ |
Brightcove Inc. is the most trusted streaming technology company in the world. It is a leading global provider of robust cloud solutions for managing, delivering, and monetizing video experiences on every screen. It offers a powerful video communication platform that allows individuals and businesses to share, stream, and host videos. The company also launched Brightcove Beacon, a new SaaS-based OTT platform that enables companies to deliver and launch premium video experiences quickly and cost-effectively across mobile, web, smart TVs, and connected TVs. It helps businesses grow and retain global audiences with flexible layouts, monetization options, and exceptional reliability.
Establishment: |
1963 |
Headquarters: |
Pennsylvania, United States |
Website: |
https://corporate.comcast.com/ |
Comcast Corporation is a leading global media and technology company. It mainly operates through five subsidiaries: Xfinity, NBCUniversal, Sky, Comcast Business, and other businesses. Comcast delivers the best in Internet, entertainment, voice, mobile, and home management and also provides wireless, security, and automation services to residential customers under the Xfinity brand. NBCUniversal has a valuable portfolio of news, entertainment, and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Besides this, the Television and Streaming division of NBCUniversal owns and operates Peacock, an over-the-top video streaming service that features series and films from NBCUniversal studios and other third-party content providers, such as television series, movies, news, and sports programming. On the other hand, Sky is one of the leading media and entertainment companies in Europe, connecting customers to a broad range of video content through its pay television services. It also offers communications services, operates the Sky News broadcast and sports and entertainment networks, produces original content, and owns exclusive content rights.
Establishment: |
1998 |
Headquarters: |
California, United States |
Website: |
https://www.google.com |
Google LLC is a leading multinational technology company specializing in Internet-related services and products, including search engines, software, hardware, online advertising technologies, and cloud computing. Its popular platforms include Chrome, Gmail, Google Drive, Google Play, Google Maps, Android, Google Play Movies & TV, and YouTube. The company launched YouTube TV, a subscription-based streaming service that lets users watch live TV from all major broadcast and popular cable networks in English and Spanish. It also operates Google TV, an online video-on-demand service that offers movies and TV shows for purchase or rental.
Establishment: |
2007 |
Headquarters: |
California, United States |
Website: |
https://www.hulu.com/ |
Hulu LLC is a leading premium streaming service that provides an expansive slate of live and on-demand TV and movies both in and outside the home, with and without commercials. It is majorly owned by The Walt Disney Company, with Comcast’s NBCUniversal holding a minority stake. The company offers TV shows, clips, films, series, documentaries, news, and programs.
Establishment: |
2010 |
Headquarters: |
Hong Kong, China |
Website: |
https://www.imagefuture101.com/ |
Image Future Investment (HK) Limited is an investment company with its headquarters in Hong Kong, focused on digital media infrastructure and development of video streaming technology in Asian markets. It deals with developing streaming solutions, content management systems, and digital platforms tailored for Chinese consumers and emerging Asian markets. Image Future's technical strengths include mobile-first streaming optimization, regional content delivery networks, and culturally localized user interface designs sensitive to Asian consumer preferences. Image Future's key customers are in Hong Kong, mainland China, Taiwan, and Southeast Asian markets and partner with local content providers and telecommunication carriers to offer region-specific streaming experiences and satisfy the growth in Asian digital entertainment content demand.
Establishment: |
1911 |
Headquarters: |
New York, United States |
Website: |
https://www.ibm.com/ |
International Business Machines Corporation is a multinational technology corporation that develops and sells software, hardware, and middleware. It provides various products and services, including cloud solutions, the Internet of Things (IoT), automation, cybersecurity, blockchain, artificial intelligence (AI), and data and analytics. IBM offers video broadcasting apps and devices that enable consumers to live stream video from any computer, smartphone, or certified broadcasting device. IBM Video Streaming is a cloud-based online video platform for video hosting, transcoding, multi-platform playout, and analytics. It allows users to stream live and manage recorded video content. It is an end-to-end solution for live or on-demand content to external audiences.
Establishment: |
2006 |
Headquarters: |
New York, United States |
Website: |
https://corp.kaltura.com/ |
Kaltura is a video cloud platform that offers a wide range of video solutions for enterprises, educational institutions, developers, and media, Pay-TV providers, and telecom companies. Its Cloud TV platform combines the features, agility, openness, business models, device reach, and personalization of OTT, along with the scalability and reliability of pay-tv. It allows businesses to offer their viewers a highly personalized live and on-demand TV experience on any device.
Establishment: |
1997 |
Headquarters: |
California, United States |
Website: |
https://www.netflix.com/ |
Netflix Inc. is a popular subscription streaming service and production company that offers a wide range of award-winning TV shows, movies, anime, documentaries, feature films, and mobile games. It allows users to stream shows on any internet-connected device, including phones, tablets, laptops, smart TVs, streaming media players, and game consoles. It is one of the world’s leading streaming entertainment service providers, boasting over 221 million paid memberships in around 190 countries.
Establishment: |
2020 |
Headquarters: |
New York, United States |
Website: |
https://www.hbomax.com/geo-availability |
WarnerMedia Direct, LLC owns Max (previously HBO Max), a high-end streaming service with large content libraries of Warner Bros., HBO, CNN, and DC Entertainment assets. The streaming strategy of the company is oriented towards high-quality premium content, day-and-date theatrical release streaming, and end-to-end entertainment ecosystems that encompass movies, series, documentaries, and news content. Technologies developed by WarnerMedia include 4K Ultra HD streaming, advanced content discovery features, and social viewing integration. The platform caters to subscribers in the United States, Latin America, and certain international markets, addressing upscale entertainment consumers who value high-end content experiences while growing internationally through strategic collaborations and localized content production efforts aligned with regional cultural tastes and viewing patterns.
Establishment: |
2007 |
Headquarters: |
Colorado, United States |
Website: |
https://www.wowza.com/ |
Wowza Media Systems LLC is a streaming technology expert in live video streaming solution spaces, real-time communication platforms, and enterprise and media company adjustable streaming infrastructure. Low latency streaming technology, interactive video experience, and scalable streaming solutions that support small business applications and large-scale broadcasting operations are core businesses of the company. Wowza's key technological innovations are ultra-low latency streaming protocols, adaptive bitrate streaming optimization, and end-to-end streaming analytics that allow organizations to optimize video delivery performance. Wowza serves thousands of customers worldwide, including broadcasters, enterprises, universities, and international market streaming service providers, empowering trusted and high-performance video streaming solutions for diverse business applications and customer requirements.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the video streaming industry, which has enabled clients to set up and expand their businesses successfully.
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