Video Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Video Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Report Format: PDF+Excel | Report ID: SR112023A4211
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Market Overview:

The global video streaming market size reached US$ 74.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 219.4 Billion by 2028, exhibiting a growth rate (CAGR) of 19.8% during 2023-2028.

Video streaming refers to the process of sending media content in a stream of compressed data over the internet. It relies on an active internet connection and a player for uncompressing the file, which enables sending of the audio data to the speakers and the video data to the display. It allows viewers to watch videos in real-time instead of downloading a file and watching it later. It also provides convenience and immediate access to content and eliminates the need for storage space. As a result, it is gaining traction across the globe.

Global Video Streaming Market

Video Streaming Market Trends:

The growing penetration of the internet and boosting sales of mobile phones represent one of the key factors positively influencing the market. Apart from this, there is a considerable rise in the demand for video streaming solutions in universities, schools, and colleges around the world. This can be accredited to their benefits, which include enhanced learning processes via visual recordings of webinars and courses. Additionally, live streaming is widely being used among businesses as it assists in promoting their product and services and enhancing their brand and customer engagement activities. It also finds extensive applications in court hearings, mandated sessions, town hall meetings, professional conferences and staff training. Furthermore, leading market players are integrating blockchain technology, machine learning (ML) and artificial intelligence (AI) for improving video quality. These technological advancements aid in editing, cinematography, voice-overs, scriptwriting, and other aspects of video production and uploading. They also help in organizing, encoding and distributing data, thereby streamlining the digital space. This, along with the rising adoption of cloud-based solutions, is creating a favorable market outlook.

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global video streaming market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, streaming type, revenue model and end user.

Breakup by Component:

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Solution
    • IPTV
    • Over-the-top
    • Pay TV
  • Services
    • Consulting
    • Managed Services
    • Training and Support
       

Breakup by Streaming Type:

  • Live/Linear Video Streaming
  • Non-Linear Video Streaming
     

Breakup by Revenue Model:

  • Subscription
  • Transactional
  • Advertisement
  • Hybrid
     

Breakup by End User:

  • Personal
  • Commercial
     

Breakup by Region:

 

 
 

 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Akamai Technologies Inc., Amazon Inc., Brightcove Inc., Comcast Corporation, Google LLC (Alphabet Inc), Hulu LLC (The Walt Disney Company), Iflix (Tencent Holdings Ltd.), International Business Machines Corporation, Kaltura Inc., Microsoft Corporation and Netflix Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Component, Streaming Type, Revenue Model, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Akamai Technologies Inc., Amazon Inc., Brightcove Inc., Comcast Corporation, Google LLC (Alphabet Inc), Hulu LLC (The Walt Disney Company), Iflix (Tencent Holdings Ltd.), International Business Machines Corporation, Kaltura Inc., Microsoft Corporation and Netflix Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global video streaming market was valued at US$ 74.2 Billion in 2022.

We expect the global video streaming market to exhibit a CAGR of 19.8% during 2023-2028.

The rising digitalization levels, along with the growing integration of blockchain technology, Machine Learning (ML), and Artificial Intelligence (AI) for improving video production and uploading quality, are primarily driving the global video streaming market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of video streaming for webinars, remote training, online courses, etc., across numerous business units, organizations, schools, universities, etc., during lockdown scenario.

Based on the component, the global video streaming market has been segregated into solution and services, where solution exhibits clear dominance in the market.

Based on the streaming type, the global video streaming market can be divided into live/linear video streaming and non-linear video streaming. Currently, live/linear video streaming accounts for the majority of the total market share.

Based on the revenue model, the global video streaming market has been bifurcated into subscription, transactional, advertisement, and hybrid. Among these, subscription represents the largest market share.

Based on the end user, the global video streaming market can be segmented into personal and commercial. Currently, personal holds the majority of the total market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global video streaming market include Akamai Technologies Inc., Amazon Inc., Brightcove Inc., Comcast Corporation, Google LLC (Alphabet Inc), Hulu LLC (The Walt Disney Company), Iflix (Tencent Holdings Ltd.), International Business Machines Corporation, Kaltura Inc., Microsoft Corporation, and Netflix Inc.

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Video Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
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