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Press Release:

Global Video Streaming Market to Grow at 19.8% During 2022-2027, Impelled by Continual Product Innovation

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Video Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global video streaming market size reached US$ 61.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 183.2 Billion by 2027, exhibiting a growth rate (CAGR) of 19.8% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Video streaming refers to the process of sending media content in a stream of compressed data over the internet. It relies on an active internet connection and a player for uncompressing the file, which enables sending of the audio data to the speakers and the video data to the display. It allows viewers to watch videos in real-time instead of downloading a file and watching it later. It also provides convenience and immediate access to content and eliminates the need for storage space. As a result, it is gaining traction across the globe.

 

 
 

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Video Streaming Market Trends:

The growing penetration of the internet and boosting sales of mobile phones represent one of the key factors positively influencing the market. Apart from this, there is a considerable rise in the demand for video streaming solutions in universities, schools, and colleges around the world. This can be accredited to their benefits, which include enhanced learning processes via visual recordings of webinars and courses. Additionally, live streaming is widely being used among businesses as it assists in promoting their product and services and enhancing their brand and customer engagement activities. It also finds extensive applications in court hearings, mandated sessions, town hall meetings, professional conferences and staff training. Furthermore, leading market players are integrating blockchain technology, machine learning (ML) and artificial intelligence (AI) for improving video quality. These technological advancements aid in editing, cinematography, voice-overs, scriptwriting, and other aspects of video production and uploading. They also help in organizing, encoding and distributing data, thereby streamlining the digital space. This, along with the rising adoption of cloud-based solutions, is creating a favorable market outlook.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global video streaming market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, streaming type, revenue model and end user.

Breakup by Component:

 

 
 

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  • Solution
    • IPTV
    • Over-the-top
    • Pay TV
  • Services
    • Consulting
    • Managed Services
    • Training and Support
       

Breakup by Streaming Type:

  • Live/Linear Video Streaming
  • Non-Linear Video Streaming
     

Breakup by Revenue Model:

  • Subscription
  • Transactional
  • Advertisement
  • Hybrid
     

Breakup by End User:

  • Personal
  • Commercial
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Akamai Technologies Inc., Amazon Inc., Brightcove Inc., Comcast Corporation, Google LLC (Alphabet Inc), Hulu LLC (The Walt Disney Company), Iflix (Tencent Holdings Ltd.), International Business Machines Corporation, Kaltura Inc., Microsoft Corporation and Netflix Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Component, Streaming Type, Revenue Model, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Akamai Technologies Inc., Amazon Inc., Brightcove Inc., Comcast Corporation, Google LLC (Alphabet Inc), Hulu LLC (The Walt Disney Company), Iflix (Tencent Holdings Ltd.), International Business Machines Corporation, Kaltura Inc., Microsoft Corporation and Netflix Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5  Global Video Streaming Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Component
    6.1    Solution
        6.1.1 Market Trends
        6.1.2 Key Segments
           6.1.2.1 IPTV
           6.1.2.2 Over-the-top
           6.1.2.3 Pay TV
        6.1.3 Market Forecast
    6.2    Services
        6.2.1 Market Trends
        6.2.2 Key Segments
           6.2.2.1 Consulting
           6.2.2.2 Managed Services
           6.2.2.3 Training and Support
        6.2.3 Market Forecast
7   Market Breakup by Streaming Type
    7.1    Live/Linear Video Streaming
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Non-Linear Video Streaming
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Revenue Model
    8.1    Subscription
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Transactional
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Advertisement
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Hybrid
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by End User
    9.1    Personal
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Commercial
        9.2.1 Market Trends
        9.2.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Akamai Technologies Inc.
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    Amazon Inc.
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
           15.3.2.3 Financials
           15.3.2.4 SWOT Analysis
        15.3.3    Brightcove Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
           15.3.3.3 Financials
        15.3.4    Comcast Corporation
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis
        15.3.5    Google LLC (Alphabet Inc)
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
           15.3.5.3 SWOT Analysis
        15.3.6    Hulu LLC (The Walt Disney Company)
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    Iflix (Tencent Holdings Ltd.)
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
        15.3.8    International Business Machines Corporation
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
           15.3.8.3 Financials
           15.3.8.4 SWOT Analysis
        15.3.9    Kaltura Inc.
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
        15.3.10    Microsoft Corporation
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
           15.3.10.3 Financials
           15.3.10.4 SWOT Analysis
        15.3.11    Netflix Inc.
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
           15.3.11.3 Financials
           15.3.11.4 SWOT Analysis

List of Figures

Figure 1: Global: Video Streaming Market: Major Drivers and Challenges
Figure 2: Global: Video Streaming Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Video Streaming Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Video Streaming Market: Breakup by Component (in %), 2021
Figure 5: Global: Video Streaming Market: Breakup by Streaming Type (in %), 2021
Figure 6: Global: Video Streaming Market: Breakup by Revenue Model (in %), 2021
Figure 7: Global: Video Streaming Market: Breakup by End User (in %), 2021
Figure 8: Global: Video Streaming Market: Breakup by Region (in %), 2021
Figure 9: Global: Video Streaming (Solution) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Video Streaming (Solution) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Video Streaming (Services) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Video Streaming (Services) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Video Streaming (Live/Linear Video Streaming) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Video Streaming (Live/Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Video Streaming (Non-Linear Video Streaming) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Video Streaming (Non-Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Video Streaming (Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Video Streaming (Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Video Streaming (Transactional) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Video Streaming (Transactional) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Video Streaming (Advertisement) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Video Streaming (Advertisement) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Video Streaming (Hybrid) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Video Streaming (Hybrid) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Video Streaming (Personal) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Video Streaming (Personal) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Video Streaming (Commercial) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Video Streaming (Commercial) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: North America: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: North America: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: United States: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: United States: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Canada: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Canada: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Asia-Pacific: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Asia-Pacific: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: China: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: China: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Japan: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Japan: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: India: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: India: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: South Korea: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: South Korea: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Australia: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Australia: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Indonesia: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Indonesia: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Others: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Europe: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Europe: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Germany: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Germany: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: France: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: France: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: United Kingdom: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: United Kingdom: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Italy: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Italy: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Spain: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Spain: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Russia: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Russia: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Others: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Latin America: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Latin America: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Brazil: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Brazil: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Mexico: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Mexico: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Others: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Middle East and Africa: Video Streaming Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Middle East and Africa: Video Streaming Market: Breakup by Country (in %), 2021
Figure 77: Middle East and Africa: Video Streaming Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Global: Video Streaming Industry: SWOT Analysis
Figure 79: Global: Video Streaming Industry: Value Chain Analysis
Figure 80: Global: Video Streaming Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Video Streaming Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Video Streaming Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 3: Global: Video Streaming Market Forecast: Breakup by Streaming Type (in Million US$), 2022-2027
Table 4: Global: Video Streaming Market Forecast: Breakup by Revenue Model (in Million US$), 2022-2027
Table 5: Global: Video Streaming Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 6: Global: Video Streaming Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Video Streaming Market: Competitive Structure
Table 8: Global: Video Streaming Market: Key Players


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Key Questions Answered in This Report

The global video streaming market was valued at US$ 61.8 Billion in 2021.

We expect the global video streaming market to exhibit a CAGR of 19.8% during 2022-2027.

The rising digitalization levels, along with the growing integration of blockchain technology, Machine Learning (ML), and Artificial Intelligence (AI) for improving video production and uploading quality, are primarily driving the global video streaming market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of video streaming for webinars, remote training, online courses, etc., across numerous business units, organizations, schools, universities, etc., during lockdown scenario.

Based on the component, the global video streaming market has been segregated into solution and services, where solution exhibits clear dominance in the market.

Based on the streaming type, the global video streaming market can be divided into live/linear video streaming and non-linear video streaming. Currently, live/linear video streaming accounts for the majority of the total market share.

Based on the revenue model, the global video streaming market has been bifurcated into subscription, transactional, advertisement, and hybrid. Among these, subscription represents the largest market share.

Based on the end user, the global video streaming market can be segmented into personal and commercial. Currently, personal holds the majority of the total market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global video streaming market include Akamai Technologies Inc., Amazon Inc., Brightcove Inc., Comcast Corporation, Google LLC (Alphabet Inc), Hulu LLC (The Walt Disney Company), Iflix (Tencent Holdings Ltd.), International Business Machines Corporation, Kaltura Inc., Microsoft Corporation, and Netflix Inc.

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