The Vietnam alternative data market size reached USD 35.56 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 534.18 Million by 2033, exhibiting a growth rate (CAGR) of 35.13% during 2025-2033. Vietnam’s alternative data market is driven by increasing demand for real-time consumer behavior insights, the growing fintech sector, and regulatory support for data-driven decision-making. Adoption of satellite, mobile, and social media data by enterprises and financial institutions enhances forecasting accuracy. These factors are boosting the Vietnam alternative data market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 35.56 Million |
Market Forecast in 2033 | USD 534.18 Million |
Market Growth Rate 2025-2033 | 35.13% |
Surge in Mobile and App-Based Consumer Insights
Vietnam’s digital economy is witnessing an upswing in mobile and app-based data usage to derive alternative consumer insights. Vietnam has 78.44 million internet users, representing a 79.1% internet penetration rate. Of these, 72.70 million are social media users, accounting for 73.3% of the population. Analytics firms are leveraging this digital activity by mining anonymized app usage, location data, and e-commerce interactions to model consumer preferences and identify emerging trends. Such behavioral intelligence is valuable to retail brands, advertisers, and financial institutions seeking segmentation precision. Payment apps, ride-hailing, and food-delivery platforms also collaborate with data providers to offer aggregated usage metrics. These insights inform credit scoring, targeted promotions, and product launches. The integration of privacy-preserving analytics ensures compliance with data protection norms. As demand for granular user-level signals increases, this trajectory significantly fuels the Vietnam alternative data market growth and strengthens ecosystem partnerships.
Integration of Social Media and Sentiment Analytics
Social media sentiment analytics are becoming instrumental in Vietnam’s investment and market research sectors. Alternative data providers are leveraging platforms such as Facebook, Zalo, TikTok, and forums to gauge public opinion on brands, products, and political developments. Advanced natural language processing (NLP) tools process Vietnamese-language content to extract sentiment scores and topic trends. Hedge funds and asset managers are using this intelligence to enhance trade signals and risk models, complementing traditional financial indicators. Brand managers also employ sentiment analysis for reputation management and campaign optimization. With rising social media engagement, sentiment-derived insights are gaining legitimacy and regulatory acceptance. This approach not only strengthens decision-making precision but also propels the Vietnam alternative data market growth, expanding analytic methodologies and service offerings. For instance, in April 2025, AnyMind Group acquired Vietnamese social and live commerce agency Vibula, marking its first acquisition in Vietnam and 11th globally. Vibula specializes in influencer marketing, e-commerce store management, and live-stream campaigns. This move strengthens AnyMind’s human-AI hybrid live commerce model using its GenAI platform, AnyLive.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.
Data Type Insights:
The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.
Industry Insights:
A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.
End User Insights:
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Data Types Covered | Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others |
Industries Covered | Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others |
End Users Covered | Hedge Fund Operators, Investment Institutions, Retail Companies, Others |
Regions Covered | Northern Vietnam, Central Vietnam, Southern Vietnam |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: