Vietnam Alternative Data Market

Vietnam Alternative Data Market Overview: 

The Vietnam alternative data market size reached USD 35.56 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 534.18 Million by ​2033​, exhibiting a growth rate (CAGR) of 35.13% during ​2025-2033​. Vietnam’s alternative data market is driven by increasing demand for real-time consumer behavior insights, the growing fintech sector, and regulatory support for data-driven decision-making. Adoption of satellite, mobile, and social media data by enterprises and financial institutions enhances forecasting accuracy. These factors are boosting the Vietnam alternative data market share.

Vietnam Alternative Data Market Trends:

Surge in Mobile and App-Based Consumer Insights

Vietnam’s digital economy is witnessing an upswing in mobile and app-based data usage to derive alternative consumer insights. Vietnam has 78.44 million internet users, representing a 79.1% internet penetration rate. Of these, 72.70 million are social media users, accounting for 73.3% of the population. Analytics firms are leveraging this digital activity by mining anonymized app usage, location data, and e-commerce interactions to model consumer preferences and identify emerging trends. Such behavioral intelligence is valuable to retail brands, advertisers, and financial institutions seeking segmentation precision. Payment apps, ride-hailing, and food-delivery platforms also collaborate with data providers to offer aggregated usage metrics. These insights inform credit scoring, targeted promotions, and product launches. The integration of privacy-preserving analytics ensures compliance with data protection norms. As demand for granular user-level signals increases, this trajectory significantly fuels the Vietnam alternative data market growth and strengthens ecosystem partnerships.

Integration of Social Media and Sentiment Analytics

Social media sentiment analytics are becoming instrumental in Vietnam’s investment and market research sectors. Alternative data providers are leveraging platforms such as Facebook, Zalo, TikTok, and forums to gauge public opinion on brands, products, and political developments. Advanced natural language processing (NLP) tools process Vietnamese-language content to extract sentiment scores and topic trends. Hedge funds and asset managers are using this intelligence to enhance trade signals and risk models, complementing traditional financial indicators. Brand managers also employ sentiment analysis for reputation management and campaign optimization. With rising social media engagement, sentiment-derived insights are gaining legitimacy and regulatory acceptance. This approach not only strengthens decision-making precision but also propels the Vietnam alternative data market growth, expanding analytic methodologies and service offerings. For instance, in April 2025, AnyMind Group acquired Vietnamese social and live commerce agency Vibula, marking its first acquisition in Vietnam and 11th globally. Vibula specializes in influencer marketing, e-commerce store management, and live-stream campaigns. This move strengthens AnyMind’s human-AI hybrid live commerce model using its GenAI platform, AnyLive.

Vietnam Alternative Data Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user. 

Data Type Insights:

• Credit and Debit Card Transactions 
• Email Receipts 
• Geo-location (Foot Traffic) Records 
• Mobile Application Usage 
• Satellite and Weather Data 
• Social and Sentiment Data 
• Web Scraped Data 
• Web Traffic 
• Others 

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others. 

Industry Insights: 

• Automotive 
• BFSI 
• Energy 
• Industrial 
• IT and Telecommunications 
• Media and Entertainment 
• Real Estate and Construction 
• Retail 
• Transportation and Logistics 
• Others

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others. 

End User Insights: 

• Hedge Fund Operators 
• Investment Institutions 
• Retail Companies 
• Others 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others. 

Regional Insights:

• Northern Vietnam 
• Central Vietnam 
• Southern Vietnam 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam. 

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

Vietnam Alternative Data Market Report Coverage: 

Key Questions Answered in This Report:

• How has the Vietnam alternative data market performed so far and how will it perform in the coming years? 
• What is the breakup of the Vietnam alternative data market on the basis of data type? 
• What is the breakup of the Vietnam alternative data market on the basis of industry? 
• What is the breakup of the Vietnam alternative data market on the basis of end user? 
• What is the breakup of the Vietnam alternative data market on the basis of region? 
• What are the various stages in the value chain of the Vietnam alternative data market?
• What are the key driving factors and challenges in the Vietnam alternative data market? 
• What is the structure of the Vietnam alternative data market and who are the key players? 
• What is the degree of competition in the Vietnam alternative data market?

Key Benefits for Stakeholders: 

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam alternative data market from 2019-2033. 
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam alternative data market. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam alternative data industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.