Vietnam Coffee Market Report by Product Type (Whole Bean, Ground Coffee, Instant Coffee), Distribution Channel (On-Trade, Off-Trade), and Region 2024-2032

Vietnam Coffee Market Report by Product Type (Whole Bean, Ground Coffee, Instant Coffee), Distribution Channel (On-Trade, Off-Trade), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A14852
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Market Overview:

Vietnam coffee market size is projected to exhibit a growth rate (CAGR) of 7.79% during 2024-2032. The growing coffee production, increasing domestic consumption, the implementation of favorable government policies, rising product exportation, rapid technological advancements, introduction of sustainable farming methods, and the emergence of e-commerce platforms represent some of the key factors driving the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Growth Rate (2024-2032) 7.79%

Coffee refers to a beverage that is prepared from roasted coffee beans. It is available in various types, such as espresso, latte, cappuccino, black, and drip coffee, each with distinct brewing techniques, flavor profiles, and aroma. Coffee is composed of cellulose, water, and organic compounds like caffeine, which impart characteristic flavor and aroma. It is produced using various equipment like drip coffee makers, espresso machines, and French presses. Coffee is widely used in households, offices, cafes, restaurants, and unconventional settings like art studios. It is also utilized in natural dyes, skin care products, confectioneries, and cocktails. Coffee offers a diverse range of benefits, such as improved mental alertness, increased metabolism, and protection from free radicals. It also provides a variety of advantages, including adaptability to various cuisines, ease of preparation, long shelf-life, affordability, and cultural significance in many societies.

Vietnam Coffee Market Trends:

The growing product consumption, owing to its widespread production in Vietnam, is creating a positive outlook for the market growth. In line with this, the increasing focus on producing the Robusta variety, which is highly favored for its bitterness and higher caffeine content, is supporting the market growth. Moreover, the burgeoning cafe culture and rising disposable incomes of regional consumers are significantly contributing to the market growth. Additionally, the imposition of favorable government policies encouraging agricultural investments that strengthen the supply chain dynamics is anticipated to drive the market growth. Besides this, rapid technological advancements in harvesting methods and modern storage facilities, leading to better product quality, are bolstering the market growth. Along with this, the growing adoption of sustainable farming practices that enhance crop yield and meet the global standards for ethical and ecological considerations is acting as a growth-inducing factor. In line with this, the rising popularity of organic coffee in local and international markets due to the growing awareness among consumers about health and the environment is stimulating the market growth. In confluence with this, the sudden shift towards specialty and premium coffees that are prepared using unique brewing methods, which elevate the coffee experience for the consumer, is providing an impetus to the market growth. Furthermore, the emergence of e-commerce platforms, making it easier for producers to reach the audience, is positively influencing the market growth. Moreover, the rising collaborations between local farmers and international brands to diversify product offerings are supporting the market growth. In line with this, the increasing consumer preferences for coffee-based beverages like cold brews and coffee cocktails are also offering new avenues for the market growth.

Vietnam Coffee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

vietnam coffee market Report

  • Whole Bean
  • Ground Coffee
  • Instant Coffee

The report has provided a detailed breakup and analysis of the market based on the product type. This includes whole bean, ground coffee, and instant coffee.

Distribution Channel Insights:

  • On-Trade
  • Off-Trade
    • Supermarket and Hypermarket
    • Specialty Stores
    • Online Retail
    • Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes on-trade and off-trade (supermarket and hypermarket, specialty stores, online retail, and others).

Regional Insights:

vietnam coffee market Report

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

  • Anni Coffee
  • Highlands Coffee
  • Len's Coffee LLC
  • Nestlé S.A.
  • Starbucks Corporation
  • Trung Nguyên
  • Vinacafé Bien Hoa Joint Stock Company

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Vietnam Coffee Market Report Coverage

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Product Type
  • Distribution Channel
  • Region
Product Types Covered Whole Bean, Ground Coffee, Instant Coffee
Distribution Channels Covered
  • On-Trade
  • Off-Trade: Supermarket and Hypermarket, Specialty Stores, Online Retail, Others
Regions Covered Northern Vietnam, Central Vietnam, Southern Vietnam
Companies Covered Anni Coffee, Highlands Coffee, Len's Coffee LLC, Nestlé S.A., Starbucks Corporation, Trung Nguyên, Vinacafé Bien Hoa Joint Stock Company, etc. (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 9-11 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the Vietnam coffee market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Vietnam coffee market?
  • What is the breakup of the Vietnam coffee market on the basis of product type?
  • What is the breakup of the Vietnam coffee market on the basis of distribution channel?
  • What are the various stages in the value chain of the Vietnam coffee market? 
  • What are the key driving factors and challenges in the Vietnam coffee?
  • What is the structure of the Vietnam coffee market and who are the key players?
  • What is the degree of competition in the Vietnam coffee market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam coffee market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam coffee market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam coffee industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Vietnam Coffee Market Report by Product Type (Whole Bean, Ground Coffee, Instant Coffee), Distribution Channel (On-Trade, Off-Trade), and Region 2024-2032
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