Vietnam Cosmetics Market Report by Product Type (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, and Others), Category (Conventional, Organic), Gender (Men, Women, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others), and Region  2024-2032

Vietnam Cosmetics Market Report by Product Type (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, and Others), Category (Conventional, Organic), Gender (Men, Women, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A15365
Buy Now

Market Overview:

Vietnam cosmetics market size reached US$ 1.61 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 2.46 Billion by 2032, exhibiting a growth rate (CAGR) of 4.58% during 2024-2032. The increasing income levels of the middle-class population, rising influence of Korean beauty (K-beauty) trends, and the growing focus on obtaining a healthy and radiant skin represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 1.61 Billion
Market Forecast in 2032
US$ 2.46 Billion
Market Growth Rate 2024-2032 4.58%


Cosmetics are products used to enhance the appearance of a person. They are typically applied to the skin, hair, or nails. They include items like makeup, skincare products, fragrances, and hair care products, designed to beautify, cleanse, protect, and improve the overall grooming. They are generally formulated to be pH-balanced to suit the natural acidity levels of the skin. They contain active ingredients like retinol or hyaluronic acid for added skin benefits. Besides this, some cosmetics have ingredients that can soothe skin conditions like eczema or rosacea. They are used by makeup artists in the fashion, film, and television industries across Vietnam.

Vietnam Cosmetics Market Trends:

The inflating income levels of the middle-class population in Vietnam are allowing them to invest in quality beauty products, including skincare, makeup, and hair care. Additionally, people are increasingly preferring brands that prioritize eco-friendly practices, cruelty-free testing, and ethical sourcing of ingredients. Along with this, the escalating demand for cosmetics that offer health benefits in addition to aesthetic enhancement is strengthening the growth of the market. Furthermore, the rise of social media platforms is another major factor positively influencing the market in the country. Moreover, the rising influence of Korean beauty (K-beauty) trends, characterized by flawless skin and minimalistic makeup, is bolstering the market growth. Besides this, the growing emphasis on achieving healthy, radiant skin is catalyzing the demand for skincare products, such as serums, moisturizers, and sunscreens. This is offering lucrative growth opportunities to businesses for developing and marketing skincare lines that cater to specific skin concerns, including anti-aging, hydration, and ultraviolet (UV) protection. Furthermore, the development of innovative products and the availability of customization options are creating a positive market outlook. Cosmetic companies in the country are introducing products tailored to the specific needs and preferences of consumers. This includes formulations suitable for humid weather conditions that cater to the local skin types and tones. Moreover, the influx of international cosmetics brands and their extensive marketing efforts are augmenting the market growth. Besides this, there is a growing acceptance of male grooming and beauty products. As men increasingly embrace skincare and grooming routines, this expanding consumer base is contributing to the growth of the industry. Businesses are responding by introducing products specifically designed for men. Along with this, the easy availability of duty-free shopping at airports and tourist destinations is driving the sales of cosmetic products. Furthermore, the increasing reliance of individuals on online shopping channels for exciting deals and discounts and home delivery services is supporting the market growth in the country.

Vietnam Cosmetics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, category, gender and distribution channel.

Product Type Insights:

Vietnam Cosmetics Market Report

  • Skin and Sun Care Products
  • Hair Care Products
  • Deodorants and Fragrances
  • Makeup and Color Cosmetics
  • Others
     

The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others.

Category Insights:

  • Conventional
  • Organic
     

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes conventional and organic.

Gender Insights:

  • Men
  • Women
  • Unisex
     

The report has provided a detailed breakup and analysis of the market based on the gender. This includes men, women, and unisex.

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Pharmacies
  • Online Stores
  • Others
     

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores, and others.

Regional Insights:

Vietnam Cosmetics Market Report

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam
     

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Cosmetics Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Product Type
  • Category
  • Gender
  • Distribution Channel
  • Region
Product Types Covered Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, Others
Categories Covered Conventional, Organic
Genders Covered Men, Women, Unisex
Distribution Channels Covered Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, Others
Regions Covered Northern Vietnam, Central Vietnam, Southern Vietnam
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the Vietnam cosmetics market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Vietnam cosmetics market?
  • What is the breakup of the Vietnam cosmetics market on the basis of product type?
  • What is the breakup of the Vietnam cosmetics market on the basis of category?
  • What is the breakup of the Vietnam cosmetics market on the basis of gender?
  • What is the breakup of the Vietnam cosmetics market on the basis of distribution channel?
  • What are the various stages in the value chain of the Vietnam cosmetics market? 
  • What are the key driving factors and challenges in the Vietnam cosmetics?
  • What is the structure of the Vietnam cosmetics market and who are the key players?
  • What is the degree of competition in the Vietnam cosmetics market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam cosmetics market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam cosmetics market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam cosmetics industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Vietnam Cosmetics Market Report by Product Type (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, and Others), Category (Conventional, Organic), Gender (Men, Women, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others), and Region  2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More
DEinternational Egypt

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

Read More