Vietnam Ecotourism Market

Vietnam Ecotourism Market Overview:

The Vietnam ecotourism market size reached USD 879.24 Million in 2024. The market is projected to reach USD 2,330.65 Million by 2033, exhibiting a growth rate (CAGR) of 11.44% during 2025-2033. The market is driven by growing awareness, government efforts to encourage eco-friendly tourism, and increasing desire to explore leisure holidays. Moreover, the tremendous biodiversity of the country, rich cultural heritage, and scenic beauty are drawing the attention of eco-conscious travelers looking for low-impact vacations. Furthermore, the progress in community-based tourism initiatives and investment in eco-friendly infrastructure and transport facilities are some of the key drivers augmenting the Vietnam ecotourism market share.

Vietnam Ecotourism Market Trends:

Shift Toward Sustainable Tourism Practices

In recent years, Vietnam has witnessed a significant shift towards sustainable tourism practices, driven by both consumer demand and government policies. Tourists are increasingly seeking travel experiences that minimize environmental impact and promote conservation, such as low-carbon footprints, waste reduction, and the protection of biodiversity. This has led to a growing emphasis on sustainable operations by ecotourism businesses, such as eco-friendly accommodations, energy-efficient transportation options, and waste recycling initiatives. The Vietnamese government and other organizations have supported this shift through various initiatives, including promoting protected areas and wildlife sanctuaries, establishing eco-friendly certifications, and offering incentives for businesses implementing sustainable practices. For instance, on April 1, 2025, the Organisation Internationale de la Francophonie (OIF) launched the Destination Eco‑Talents (DET) pilot project in Cambodia and Vietnam to empower women, youth, and rural communities through sustainable tourism. A workshop held in Siem Reap from March 26–28 marked the project's kickoff, focusing on vocational training, ecotourism development, and local capacity-building. The initiative also includes the creation of DET Centres to promote local products and foster regional collaboration in sustainable tourism. As eco-conscious travelers prioritize environmental conservation, many tour operators in Vietnam are adapting by offering experiences that showcase the natural beauty of the country while emphasizing responsible travel behaviors, wildlife protection, and cultural preservation. This trend aligns with global concerns regarding environmental degradation and climate change, further accelerating the demand for sustainable tourism options in the region.

Adventure and Wildlife-Based Ecotourism Experiences

Vietnam stands out as a remarkable destination for those drawn to its scenic landscapes and rich cultural heritage. As per industry reports, in 2024, the tourism sector contributes to more than 6.4% of the country's GDP. A key driver of this growth is the increasing demand for adventure and wildlife-based ecotourism experiences, which are significantly propelling the Vietnam ecotourism market growth. These experiences offer visitors the opportunity to engage directly with nature, whether through trekking, wildlife safaris, birdwatching, or marine activities such as snorkeling and scuba diving. Vietnam's diverse landscapes, from lush rainforests and towering mountains to its vast coastline, make it an ideal destination for such activities. Moreover, he growth of eco-adventure tourism is also linked to a broader global interest in outdoor and adventure sports, with travelers increasingly looking for ways to connect with nature in authentic and adventurous ways. Apart from this, protected areas such as Phong Nha-Kẻ Bàng National Park, Cat Ba Island, and the Mekong Delta offer tourists the chance to explore unique ecosystems while contributing to conservation efforts. These experiences not only support environmental awareness but also promote the preservation of local wildlife by educating tourists about biodiversity and the importance of ecological balance in the region.

Vietnam Ecotourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on traveler type, age group, and sales channel.

Traveler Type Insights:

• Solo
• Group

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group.

Age Group Insights:

• Generation X
• Generation Y
• Generation Z

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes generation X, generation Y, and generation Z.

Sales Channel Insights:

• Travel Agent
• Direct

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes travel agent and direct.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Ecotourism Market News:

• In April 2025, Lux Travel DMC introduced a unique 12-day Vietnam Eco FAM Trip designed specifically for travel agents, tour operators, and industry experts. This exclusive journey covers key destinations, focusing on sustainable travel, environmentally conscious lodging, and local community-based activities. As a Travelife-certified organization, Lux Travel DMC seeks to showcase the harmony between luxury and sustainability, providing industry professionals with an authentic experience of Vietnam’s natural landscapes, rich cultural heritage, and eco-tourism initiatives.

Vietnam Ecotourism Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam ecotourism market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam ecotourism market on the basis of traveler type?
• What is the breakup of the Vietnam ecotourism market on the basis of age group?
• What is the breakup of the Vietnam ecotourism market on the basis of sales channel?
• What is the breakup of the Vietnam ecotourism market on the basis of region?
• What are the various stages in the value chain of the Vietnam ecotourism market? 
• What are the key driving factors and challenges in the Vietnam ecotourism market?
• What is the structure of the Vietnam ecotourism market and who are the key players?
• What is the degree of competition in the Vietnam ecotourism market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam ecotourism market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam ecotourism market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam ecotourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.