Vietnam Metaverse Market

Vietnam Metaverse Market Size and Share:

The Vietnam metaverse market size was valued at USD 353.40 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 5,968.95 Million by 2033, exhibiting a CAGR of 35.06% during 2025-2033. Burgeoning internet penetration, the surge in virtual reality (VR) applications, augmented reality (AR) development, the rising interest in immersive digital experiences, and favorable government policies represent some of the key factors contributing to the Vietnam metaverse market share.

The market is gaining momentum due to a combination of technological, demographic, and economic factors. High smartphone penetration and widespread internet access are enabling broader participation in virtual platforms. The government’s push for digital transformation, especially under the “National Digital Transformation Program,” has encouraged innovation in VR, AR, and blockchain technologies. A young, tech-savvy population is driving demand for immersive gaming, virtual commerce, and digital experiences. Vietnamese startups and global tech firms are actively investing in metaverse-related infrastructure, including virtual real estate, NFTs, and education platforms. Additionally, the popularity of play-to-earn games and cryptocurrency adoption supports the Vietnam metaverse market growth. Sectors like retail, entertainment, and education are exploring metaverse use cases to improve customer engagement, remote collaboration, and interactive learning, boosting overall market potential.

Vietnam is emerging as a key player in immersive technology with plans to locally produce next-generation virtual and augmented reality headsets. This initiative is expected to boost employment and strengthen the digital ecosystem. The rollout of AI-powered virtual assistants further supports broader integration across digital platforms in the country. For instance, in October 2024, Meta announced the manufacturing of the next generation of virtual and augmented reality headsets, including the affordable Quest 3S, in Vietnam. The move is expected to create over a thousand jobs. The company also confirmed the rollout of its virtual assistant across major platforms in Vietnam, reinforcing the country’s growing role in immersive technology and broader digital ecosystem development.

Vietnam Metaverse Market Trends:

Strengthening Infrastructure for Immersive Experiences

Vietnam is making consistent progress in expanding its digital infrastructure, setting the stage for immersive technologies to gain a stronger foothold. Widespread internet access and rising digital participation are creating favorable conditions for the adoption of virtual environments. This shift is beginning to reshape interactions in education, commerce, entertainment, and public services. The ongoing transformation is also drawing attention from global technology developers who see long-term potential in the market. Local institutions are increasingly collaborating with international partners to build capabilities around innovation, user engagement, and digital content. With supportive policies and growing public interest, Vietnam is emerging as a key player in shaping the future of interactive digital spaces across Southeast Asia, fostering a vibrant and inclusive immersive ecosystem. According to reports, Vietnam is on the brink of a digital revolution, with projections suggesting that the country will reach 100 million internet subscribers by 2029, forming the digital backbone necessary for the metaverse ecosystem.

High-Speed Connectivity Driving Immersive Adoption

Vietnam’s growing 5G coverage is unlocking new possibilities for immersive digital environments. With high-speed, low-latency networks reaching more parts of the population, the technical foundation for seamless virtual experiences is becoming stronger. This connectivity supports real-time interaction, smoother streaming, and enhanced performance of complex virtual platforms. As 5G becomes more accessible, industries such as gaming, education, retail, and telepresence stand to benefit from improved user experiences and greater integration of interactive technologies. Developers and investors are also finding new opportunities to design content and services that align with evolving digital behaviors. The rollout of next-generation networks is playing a central role in Vietnam’s broader digital transformation, enabling a more connected and responsive environment. The Vietnam metaverse market outlook reflects these shifts, as the country moves closer to becoming a regional hub for immersive technology development and application across multiple sectors. As per reports, 5G coverage in the country reached approximately 25% of the population as of April 2025, enhancing the potential for immersive and real-time metaverse experiences.

Deepening Focus on Digital Innovation and Immersive Technologies

Vietnam is intensifying its focus on digital transformation through strategic partnerships and targeted support for emerging technologies. Recent high-level dialogues have catalyzed initiatives centered on artificial intelligence, innovation, and immersive platforms. Collaborations with national institutions and support for small and medium enterprises are helping build a more agile and future-ready digital environment. These developments signal the country’s intention to create a strong foundation for immersive ecosystems, aligning infrastructure, policy, and talent to support virtual platforms and interactive applications. As competition grows in the immersive space, Vietnam’s positioning as a collaborative and innovation-friendly market is drawing greater attention from global developers. The momentum reflects a wider shift toward integrating advanced digital capabilities into economic planning and industry growth strategies across the country’s expanding technology landscape, reinforcing a lucrative Vietnam metaverse market forecast. For example, in September 2023, Meta Platforms announced its plans to invest in digital transformation, AI, and innovation. The initiative gained traction after Meta’s meeting with Vietnam’s Prime Minister. Plans include partnerships with Hanoi’s National Innovation Center and support for SMEs. The push may strengthen Meta’s production base as it prepares to launch Meta Quest 3 amid rising global competition in immersive tech.

Vietnam Metaverse Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Vietnam metaverse market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on component type, platform type, technology, application, and end use.

Analysis by Component Type:

• Hardware
• Software
• Services

Hardware adoption is accelerating, with rising demand for VR headsets, AR glasses, motion sensors, and haptic feedback devices driven by their expanding use in gaming, education, retail, and virtual events. Rising disposable income among young consumers, coupled with the entry of global tech brands and improvements in local distribution networks, is making immersive devices more accessible. Meanwhile, the software segment is witnessing rapid development, with Vietnamese startups and tech firms building interactive virtual platforms, 3D content ecosystems, and real-time simulation tools. The government's strong push for digital transformation, along with the growing use of blockchain, AI, and cloud technologies, is encouraging cross-sector applications of metaverse solutions, especially in tourism, real estate, and social networking. This combined momentum from both segments is laying a robust foundation for the metaverse to become a mainstream digital environment in Vietnam.

Analysis by Platform Type:

• Desktop
• Mobile
• Headset

The desktop segment remains vital due to its processing power, which supports high-quality graphics, complex simulations, and immersive metaverse experiences. Many users, especially gamers and developers, prefer desktops for their ability to handle intensive metaverse applications such as 3D design, virtual meetings, and real-time collaboration tools. On the other hand, the mobile segment is rapidly expanding with the increasing penetration of smartphones and high-speed internet across Vietnam. Mobile devices offer portability and convenience, making them ideal for casual users engaging with social metaverse platforms, AR applications, and virtual commerce. The growing 5G rollout and improvements in mobile hardware are enabling smoother, real-time experiences. The combination of high-performance desktops and widely used mobile devices ensures broader accessibility, allowing the metaverse to reach diverse user groups and expand its footprint across both urban and rural areas in Vietnam.

Analysis by Technology:

• Blockchain
• Virtual Reality (VR) and Augmented Reality (AR)
• Mixed Reality (MR)
• Others

Blockchain technology is gaining traction for its role in decentralizing digital ownership, enabling secure transactions, and supporting virtual assets such as NFTs and digital currencies within metaverse platforms. Vietnamese startups and tech firms are increasingly leveraging blockchain to create transparent ecosystems for gaming, virtual real estate, and commerce, attracting both users and investors. At the same time, the virtual reality (VR) and augmented reality (AR) segment is expanding due to its ability to deliver immersive, interactive environments. These technologies are being applied across education, healthcare, tourism, and entertainment, offering users virtual tours, simulated training, and gamified experiences. Rising affordability of headsets and smartphones with AR support, along with the government's focus on tech innovation, is accelerating adoption. Together, blockchain and VR/AR are enabling the creation of secure, engaging, and interactive virtual worlds in Vietnam’s growing metaverse landscape.

Analysis by Application:

• Gaming
• Online Shopping
• Content Creation and Social Media
• Events and Conference
• Digital Marketing (Advertising)
• Testing and Inspection
• Others

The gaming segment plays a central role, with Vietnam’s large base of young, tech-savvy users actively engaging in virtual worlds, avatar-based interactions, and immersive gameplay. Local developers are producing blockchain-based and VR-enabled games, while global platforms are targeting the region with tailored metaverse gaming content. This strong user participation is encouraging growth across content creation, platform innovation, and hardware sales. At the same time, online shopping is becoming a major commercial application, with brands launching virtual stores, offering 3D product previews, and enabling interactive try-on experiences. As e-commerce penetration deepens, metaverse elements are helping retailers enhance user engagement and brand differentiation. Supported by advancements in mobile internet and digital payment systems, gaming and online shopping are broadening the appeal and use cases of the metaverse, bringing more users and businesses into Vietnam’s virtual environment.

Analysis by End Use:

• BFSI
• Retail
• Manufacturing
• Media and Entertainment
• Education
• Aerospace and Defense
• Others

The BFSI sector is exploring metaverse platforms to enhance customer engagement through virtual banking branches, immersive financial education tools, and interactive advisory services. Vietnamese banks and fintech companies are beginning to test digital avatars, virtual consultations, and blockchain-backed transactions to improve user experience and operational efficiency. These developments align with the country's broader push for digital transformation in financial services. Meanwhile, the retail segment is using the metaverse to offer immersive shopping environments, enabling customers to browse virtual stores, interact with 3D products, and experience personalized service through AI-driven avatars. Retailers are tapping into Vietnam’s rising e-commerce activity and increasing smartphone penetration to deliver more engaging and differentiated shopping journeys. The combined push from BFSI and retail players is helping diversify metaverse applications and drive user adoption across both commercial and consumer-facing domains.

Regional Analysis:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Northern Vietnam, led by Hanoi, benefits from a strong concentration of government initiatives, tech hubs, and academic institutions that support digital innovation and metaverse research. This region plays a key role in pilot projects, policy development, and early-stage adoption. Central Vietnam, including cities like Da Nang, is emerging as a tech outsourcing and IT development zone, attracting startups and software firms that are building metaverse applications and services. Its growing digital workforce and supportive local policies are fostering regional momentum. Southern Vietnam, anchored by Ho Chi Minh City, is a commercial and financial powerhouse with strong demand for immersive retail, gaming, and financial experiences. This region also sees active investment from global tech firms and rapid consumer uptake. Together, all three regions are contributing to balanced and multi-dimensional growth across Vietnam’s metaverse landscape.

Competitive Landscape:

Vietnam’s metaverse market is witnessing strong momentum, driven by active government support, rising investments, and growing technological collaboration. National strategies are focused on advancing digital transformation, particularly in areas like virtual reality, artificial intelligence, and blockchain, which form the backbone of metaverse development. Companies and institutions are increasingly engaging in partnerships and research efforts to enhance local capabilities. Investments are being directed toward infrastructure, platform development, and talent building. Among various developments, government initiatives and collaborative ventures with global technology players have become the most common practices. These efforts are laying the foundation for long-term growth, enabling a more connected and immersive digital ecosystem across sectors such as entertainment, education, and business services.

The report provides a comprehensive analysis of the competitive landscape in the Vietnam metaverse market with detailed profiles of all major companies.

Latest News and Developments:­­­

• April 2025: Realsee partnered with FIDOVN to launch Vietnam’s first VR+AI+Data Hub OMO ecosystem for real estate. Using advanced 3D LIDAR and smartphone tech, FIDOVN digitized 10,000+ properties, achieving a 37% conversion rate. This initiative aligns with the metaverse's vision of interconnected virtual spaces, offering immersive and efficient real estate experiences.
• March 2025: PunkVerse launched its first VR Experience Center in Vietnam, marking the start of a global plan to open 1,000 locations. Integrating Web3, VR, AI, and NFTs, the center offers immersive toy experiences and digital ownership.
• February 2025: Anker Innovations announced that it would launch its "Charge Up, SEA!" AR campaign across Southeast Asia, including Vietnam, using CGI to spotlight its Anker Prime Series via interactive AR experiences. The campaign aims to blend innovation with engagement, enhancing consumer interaction with Anker’s smart charging solutions.

Vietnam Metaverse Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam metaverse market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Vietnam metaverse market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam metaverse industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.